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Apply BOGO Coupons Repeatedly – Buy 1 Get 2, Buy 2 Get 4

Last updated on January 31, 2025

BOGO is a popular marketing and sales strategy used by businesses to attract customers with special offers. Using Smart Coupons for WooCommerce plugin by WebToffee, this functionality can be integrated into your WooCommerce stores seamlessly. Additionally, the plugin allows you to apply for a BOGO coupon repeatedly. To know more, refer to the use case described in this article. Follow the below-mentioned steps to enable this feature for your store:

  1. Navigate to Add/Edit Coupon page.
  2. Set up the BOGO coupon.
  3. From the General tab, Enable Apply BOGO repeatedly
  4. Save changes.

Use case

Configuring a BOGO coupon to offer 2 giveaway products when a customer purchases one product and 4 giveaway products when a customer buys two, and so forth. The giveaway product is the same as the purchased product.

Set up BOGO

To set up a BOGO coupon that applies repeatedly,

  • From the WordPress dashboard, navigate to Smart Coupons > Add Coupon.
  • Key in a Coupon code and Description.
  • Move down to the Coupon data meta-box.
  • From the General tab, select the Discount type as BOGO (Buy X Get X/Y) offer.
  • Select the option Apply BOGO repeatedly, and the coupon will be applied repeatedly.

If Apply BOGO repeatedly is not enabled, the customer will only receive the giveaway once. For example, if a customer buys one product, they will get two giveaway products. However, if they buy two products, they won’t receive any additional giveaway products because the coupon is only applied once.

On enabling the option, the use case changes as follows.

If a customer buys one product, they will get two giveaway products. If they buy two products, the number of giveaways increases to four, and on the purchase of three, the number of giveaways increases to six, and so on.

Coupon general settings
Coupon general settings
  • Open the Giveaway products tab.
  • Under Customer gets, select Same product as in cart.
  • Set the Quantity to 2.
  • Finally, click on Publish.
Giveaway products tab
Giveaway products tab

When a customer uses the coupon to make a purchase, they will receive two free products when they buy one product. If they buy two products, they will receive four free products, and if they buy three products, they will receive six free products, and so on.