25 Trending Products to Sell on Shopify in 2025

Are you looking for trending products to sell in 2025 for your Shopify store? Check out this list of the best product ideas for your eCommerce store.

Whether you’re just starting out or looking to scale your existing store, one of the first big decisions you’ll face is figuring out what to sell. It’s a choice that can seriously shape your path as an eCommerce entrepreneur.

In this article, we’ve compiled a list of 25 top products to sell on Shopify in 2025, based not only on intuition but also on actual trends and market behavior. So, if you’ve been thinking about starting a business or you’re just in the mood to freshen up your product catalog, this list should give you a solid head start.

Let’s dive in.

1. Shoes
2. T-Shirts
3. Motorcycle Accessories
4. Vitamins & Supplements
5. Skincare Products
6. Perfumes
7. Pet Food and Accessories
8. Watches
9. Phone Cases
10. Reusable Water Bottles
11. Home Fitness Equipment
12. LED Lights & Decor
13. Baby Products
14. Blue Light Glasses
15. Tech Organizers
16. Tote Bags
17. Car Accessories
18. Journals & Planners
19. Matching Sets (Loungewear)
20. Hair Care Products
21. Coffee Mugs
22. Wireless Earbuds
23. Smart Home Gadgets
24. Makeup Tools
25. Candle Sets

1. Shoes

Shoes are consistently among the top-selling items online—but here’s the kicker:
You don’t have to stock every type of footwear out there. Niche down. Think statement sneakers, eco-friendly slides, or comfy yet chic loafers for remote workers. 

Shopify makes it easy to showcase a small, curated collection and tell a story around it—whether that’s sustainability, style, or support for small-batch designers.

The beauty of selling shoes online is that there’s always a market. You just need to carve out your angle. Pair that with great product photos, a clear sizing guide, and a no-hassle return policy, and you’ve got yourself a winning formula.

2. T-Shirts

T-shirts might seem like an obvious choice, but there’s a reason they keep trending. Just look at the recent spike in interest around late April 2025. That kind of surge usually points to seasonal shifts, viral designs, or major events that drive people to refresh their wardrobes.

The real power of T-shirts lies in how flexible they are. You can go in so many directions, from funny quotes to minimal aesthetics, bold graphics, niche fandoms, or even sustainability. And thanks to print-on-demand platforms, you don’t need to worry about holding inventory or printing in bulk. You can test ideas quickly and scale what works.

If you want to stand out in the T-shirt game, lean into storytelling. Don’t just sell a shirt, sell a vibe. What does it say? Who is it for? Why should someone wear it proudly? If you can answer those questions clearly, your designs have a much better shot at sticking with customers.

3. Motorcycle Accessories

Motorcycle culture is bigger than ever, and it’s not just about the bikes. Riders love to customize, upgrade, and personalize everything—from helmets to handlebar grips to saddlebags. That’s where the opportunity lies. Motorcycle accessories aren’t just gear. They’re a way for riders to express their style, improve performance, and stay safe on the road.

What makes this niche especially interesting for Shopify sellers is the passionate community behind it. People who ride tend to go all-in. If they trust your store, they’ll come back for more, whether it’s LED lights, phone mounts, or even biker-inspired apparel.

It’s also a category where great content really helps. Quick install guides, product demos, and real rider reviews go a long way. You don’t have to be a mechanic to sell in this space, but it does help to sound like you know the lifestyle. If you can connect with that audience authentically, you’ll build loyalty fast.

4. Vitamins & Supplements

Vitamins and supplements continue to be a massive eCommerce category, and it’s only growing as more people take control of their own well-being. Whether it’s daily multivitamins, sleep aids, immune boosters, or plant-based powders, there’s strong demand across all kinds of demographics.

The key here is trust. Shoppers are getting smarter about what they put in their bodies, so clear labeling, clean ingredients, and transparency matter more than flashy marketing. If you’re planning to sell in this space, make sure your product sourcing, descriptions, and certifications are on point.

One big upside is that these products lend themselves well to subscriptions. Once someone finds a supplement that works for them, they’re likely to reorder it regularly. That gives you the chance to build steady, recurring revenue while helping your customers stick to their routines.

5. Skincare Products

Skincare is one of those rare product categories that blends self-care with daily routine, which makes it incredibly appealing to a wide audience. From acne treatments to anti-aging serums to minimalist moisturizers, there’s a growing market for people who want products that actually work without the fluff.

What makes skincare great for Shopify sellers is how brandable it is. People don’t just buy products. They buy into a vibe, a routine, a lifestyle. If you can craft a clean, trustworthy brand with simple packaging and a clear message, you can stand out—even in a crowded space.

Focus on solving specific problems. A “hydrating face cream” is nice, but a “lightweight, fragrance-free moisturizer for sensitive skin” is a lot more searchable and helpful.

Bonus points if your ingredients are clean, cruelty-free, or sustainably sourced. And don’t forget the power of reviews. In skincare, social proof is everything.

6. Perfumes

Perfume is one of those products that’s deeply personal, but also incredibly giftable. That dual appeal makes it a smart pick for Shopify store owners in 2025. Whether it’s a signature scent or a seasonal fragrance, shoppers love the idea of scent as self-expression.

The cool thing is, you don’t need to be a big-name brand to succeed in this space. In fact, indie perfume brands are booming right now because they feel more intimate and less mass-produced. Small-batch, gender-neutral, and clean ingredient-based perfumes are especially trending. If you offer scent descriptions that help customers imagine the vibe—warm and woody, fresh and citrusy, floral with a twist—you’ll get their attention.

Since customers can’t smell through the screen, strong branding and storytelling are everything. Offering sample sizes or discovery sets can also reduce friction for first-time buyers. Once they find a scent they love, it’s not just a one-time sale. It becomes part of their identity.

7. Pet Food and Accessories

The pet market has seen steady growth for years, and it’s not slowing down in 2025. From gourmet treats to stylish collars to puzzle toys that keep pets entertained, the demand is there.

What makes this niche so solid is how emotionally driven it is. People genuinely care about their pets’ happiness and health, so they’re willing to spend a little extra on quality. If you can offer products that are safe, fun, and well-designed, you’ll hit the sweet spot. Pet food subscriptions, eco-friendly toys, or breed-specific accessories are all smart angles to explore.

This category also lends itself really well to social content. Photos, unboxings, and even customer-submitted pet pics can help build a loyal community around your brand. And when pet owners find a product they love? They tend to buy it again and again.

8. Watches

Watches are more than just timekeepers; they’re fashion pieces, status symbols, and daily essentials all rolled into one. Even with smartwatches in the mix, traditional timepieces continue to hold their ground, especially when it comes to style and personal expression.

What makes watches a solid product to sell is their versatility. You can go minimalist, luxury, sporty, or even niche down into vintage-inspired or sustainable wooden designs. Each angle speaks to a different type of shopper, which gives you room to carve out your own niche instead of trying to compete with big-box retailers.

And let’s be honest, watches photograph really well. If you invest in good product photography and clean packaging, your store can instantly look polished and premium. Add in limited editions or themed collections, and you’ve got something that feels special, not mass-produced.

9. Phone Cases

Phone cases might feel like a saturated market, but that’s exactly what makes them interesting. With new phone models dropping every year, there’s always demand for fresh, creative designs. People aren’t just buying cases for protection, they’re buying them to reflect their personality, match their outfit, or follow a trend.

You don’t need to carry hundreds of designs. A small, well-curated collection that speaks to a specific aesthetic can actually perform better. Think minimalist matte finishes, photo-upload personalization, astrology themes, or pop culture tie-ins. The goal is to find your niche, not please everyone.

Plus, the margins are solid and shipping is easy. Most phone cases are lightweight and durable, so you won’t spend a fortune on order fulfillment. If you’re starting a Shopify store and want a low-risk product with high visual appeal, this one’s worth testing.

10. Reusable Water Bottles

Reusable water bottles have evolved from practical items to lifestyle accessories. Whether it’s for the gym, the office, or a road trip, people are carrying bottles that match their routines and values. The focus has shifted from just staying hydrated to staying stylish and eco-conscious while doing it.

If you’re planning to sell bottles, consider offering features that add real value. Bottles with time markers for daily goals, double-wall insulation, fruit infusers, or even collapsible travel versions all have a place in the market.

The sustainability angle gives you a great storytelling hook. Highlight how many single-use bottles your product helps eliminate or how your materials are responsibly sourced. Customers feel good when their purchase makes a positive impact, and you get to build a brand that stands for something.

11. Home Fitness Equipment

Many people have discovered they prefer the flexibility of exercising in their own space. That’s why home fitness gear continues to be a hot category. Simple products, such as resistance bands, yoga mats, and core sliders, remain in high demand.

You don’t need to compete with big gym equipment sellers. Instead, focus on compact, beginner-friendly tools that fit easily into daily routines. Products that support specific goals, like building core strength, improving mobility, or relieving back pain, resonate more than generic gear. Think in terms of solutions, not just equipment.

You can also build a content-driven brand here. Quick workout tutorials, exercise guides, or bundled kits for “10-minute morning routines” can add a ton of perceived value. That kind of support turns a product into a habit, and habits lead to repeat customers.

12. LED Lights & Decor

LED lights have moved from utility to statement pieces. They’re not just lighting up rooms anymore; they’re creating moods, aesthetics, and full-on TikTok-worthy spaces. Teens, gamers, renters, and even content creators are all using LED lights to add personality to their environment.

Products like RGB strip lights, hexagon wall panels, and ambient mood lamps are especially popular. If they’re app-controlled or voice-activated, even better. This is one of those categories where visual marketing is everything. High-quality product photos and demo videos can really boost engagement and drive sales.

Another smart move? Sell by use case. Instead of listing your products by technical specifications, organize them as setups, such as “cozy reading corner,” “streaming background,” or “work-from-home focus light.” That kind of framing helps customers visualize the product in their own lives, which is what actually makes them click “buy.”

13. Baby Products

Selling baby products means entering a space where trust is everything. New parents are doing their homework. They want to know that what they’re buying is safe, gentle, and actually helpful. That’s why this niche rewards sellers who take time to educate and reassure through their branding and content.

Think beyond diapers and onesies. Organic swaddles, teething toys made from food-grade silicone, portable white noise machines, and multi-use diaper bags are all popular right now. Products that make a parent’s life even slightly easier tend to do well, especially when they’re bundled or offered as part of a registry-friendly collection.

If you’re selling in this category, customer reviews and certifications go a long way. Make safety and practicality part of your core message. And don’t underestimate the power of beautiful, soft branding. Parents are emotional buyers, and the way your store feels can be just as important as what you’re selling.

14. Blue Light Glasses

As screen time climbs, so does interest in products that reduce the side effects of digital life. Blue light glasses are one of those “small change, big impact” products that people are willing to try, especially if they’re affordable and stylish. They appeal to students, remote workers, gamers, and anyone who spends hours in front of a screen.

Fashion-forward frames can really set your store apart. Offer a variety of shapes and finishes that look good on camera and in real life. It’s not just about eye protection anymore—it’s also about looking sharp in a Zoom call or Instagram Story. If you want to go the extra mile, offer a virtual try-on tool to boost confidence at checkout.

This is also a great category for content-driven marketing. Share blog posts or Instagram tips about reducing screen fatigue, improving sleep, or building a healthier digital routine. That kind of lifestyle connection makes your products more than just accessories—it turns them into essentials.

15. Tech Organizers

Cables, chargers, earbuds, power banks—most people have all these things, but no good way to store them. That’s where tech organizers come in. They offer a clean, satisfying solution to everyday clutter, and customers love anything that makes them feel more in control of their stuff.

The best part is how giftable these products are. A sleek travel case for tech gear makes a great present for students, freelancers, or anyone who’s constantly on the go. You can offer variations for specific needs, like slim organizers for backpacks, hard-shell cases for travel, or desktop stands to tidy up home offices.

A well-designed tech organizer doesn’t just solve a problem. It also becomes part of someone’s routine, which builds loyalty and opens up cross-sell potential. If someone trusts your brand to organize their cables, they might just come back for laptop sleeves, pouches, or even branded accessories down the line.

16. Tote Bags

Tote bags sell well because they’re both functional and expressive. Whether it’s for grocery runs, beach days, or casual commutes, people love a simple carry-all that looks good and does the job. With design playing such a big role, even a basic canvas bag can feel like a style statement.

Instead of offering every shape and size, try curating your collection around themes. Think artist collabs, bold prints, or minimal everyday designs. Limited editions tied to seasons or causes can also give people a reason to come back and collect.

Totes are also incredibly brand-friendly. They’re easy to ship, photograph beautifully, and often spark repeat purchases when done right. If you want something that’s easy to launch and easy to scale, start here.

17. Car Accessories

Nothing kills the vibe of a drive like clutter or discomfort. That’s where clever car accessories come in. From compact organizers to easy phone mounts, there’s real demand for small improvements that make the daily commute smoother.

Focus on practical items that are easy to install and don’t require tools or tech skills. A well-designed visor clip, for example, can go a long way for someone who spends hours in traffic. Even something as small as a discreet trash bin or cup holder extender has appeal.

This category is also a natural fit for video content. Short demos showing a product in action can drive a lot more trust than product photos alone. Plus, people love seeing before-and-after shots of their clean, organized car interiors.

18. Journals & Planners

There’s something satisfying about putting pen to paper, especially when you’re trying to get your life together. Journals and planners aren’t just tools. They feel like tiny, daily resets. This emotional connection makes them an easy product to fall in love with.

Whether you’re targeting busy professionals or people on a self-care journey, there’s room to tailor your layout and language. Prompted pages, gratitude sections, habit trackers, or space for reflection can all add value. Undated formats are also a great way to reduce pressure and increase flexibility.

These products pair really well with gift-worthy packaging. A beautiful cover and a thoughtful unboxing experience go a long way. Add a branded pen or sticker set, and you’ve got a bundle people actually want to share.

19. Matching Sets (Loungewear)

No one wants to choose between comfort and style anymore. Matching loungewear sets offer the best of both. They’re simple, cohesive, and make getting dressed feel effortless, without looking lazy.

Soft materials, coordinated colors, and modern silhouettes are what people expect now. Whether it’s ribbed textures, oversized cuts, or cropped details, it’s all about relaxed luxury. Don’t be afraid to experiment with bold palettes or limited collections that rotate with the seasons.

Since people love sharing cozy outfits online, this category can thrive on lifestyle photography and user-generated content. A few relaxed shots in natural light can do more for sales than polished studio images ever will.

20. Hair Care Products

Split ends, frizz, dryness—everyone’s dealing with something. That’s what makes hair care such a reliable category. There’s always a problem to solve and a product that promises to help fix it.

Instead of generic shampoo and conditioner combos, go for more targeted solutions. Clarifying scalp scrubs, leave-in treatments, or curl-enhancing creams cater to specific hair needs. If your product helps customers understand why it works, they’ll be more inclined to trust it.

This space also benefits from transparency. Highlighting your ingredients and being upfront about what’s not in your formulas builds credibility. People care more than ever about what goes into their hair routine.

21. Coffee Mugs

Coffee mugs might seem simple, but they’re one of those products that hit the sweet spot between everyday utility and personal expression. Almost everyone has a favorite mug, and chances are, they’re open to adding one more, especially if it’s got personality.

You can take this category in a lot of directions. Minimal ceramic mugs with clean lines and soft tones appeal to the aesthetic crowd. On the other side, bold prints, relatable quotes, or niche humor designs can go viral fast. Personalized mugs, whether with names or custom messages, are also consistently in demand.

They’re also easy to gift, collect, and share on social. A funny or beautiful mug makes people want to snap a photo and tag the store. If you keep your designs fresh and your packaging sturdy, mugs can become a reliable, repeat-friendly product with great margins and tons of creative freedom.

22. Wireless Earbuds

Everyone’s on the move, and tangled cords don’t fit into that picture. Wireless earbuds are one of those everyday essentials that people use constantly, which makes them a smart product to sell.

You don’t have to compete on tech specs alone. Focus on a clean design, reliable sound, and comfort. People want something that feels premium without being overpriced. Water resistance and long battery life are easy wins.

The packaging experience matters here. Even affordable earbuds can feel luxe with the right case and branding. Pair that with good customer support, and you’ve got a product that builds loyalty quickly.

23. Smart Home Gadgets

A well-timed light or a voice-activated plug can make a home feel a little more high-tech and a lot more convenient. That’s the draw of smart home gadgets—they quietly improve everyday life.

Stick to simple tools that solve real problems. Smart plugs, motion sensors, and ambient lights that sync with routines are easy to explain and even easier to demonstrate. People want things that just work, without a complicated setup.

Clear instructions, compatibility with major systems, and good design go a long way. Offer support content like quick setup videos or FAQ sheets, and you’ll earn trust from both tech-savvy and tech-shy customers.

24. Makeup Tools

Makeup tools often get overlooked in favor of the products they apply, but they’re essential to a polished routine.

If you can offer tools that are high-quality and aesthetically pleasing, you’re already ahead. Matte black handles, soft-touch grips, and compact cases feel luxe without breaking the bank. Don’t forget convenience features like dual ends or travel-ready kits.

This category also shines when bundled. A beginner’s brush set or a daily-use essentials pack simplifies the buying decision and adds value. Pair that with a few how-to guides, and you’ve got a brand people actually want to learn from.

25. Candle Sets

Mood-setting, relaxing, and surprisingly giftable, candle sets check a lot of boxes. They’re one of those products people buy for themselves and then keep on hand for last-minute gifts.

Offer themes instead of just scents. Think collections like “Focus,” “Calm,” or “Cozy Evenings.” People shop based on feelings and atmosphere, not just fragrance notes. A short, evocative description next to each scent can really help them picture the vibe.

If your branding feels intentional, the candles feel more special. Clean packaging, natural wax, and subtle colors turn a regular product into something someone would happily display. Add a reusable jar or sustainable packaging, and you’ve got bonus points.

Finding the right product can feel like a guessing game, but there’s actually a smart process behind it. Instead of chasing random trends or copying competitors, here’s how you can make informed, low-risk choices that fit your store and audience.

Look for Problems You Can Solve

Start by thinking about daily annoyances or unmet needs. Great products often solve small but persistent problems. Whether it’s organizing messy cables, making skincare simpler, or helping people stay hydrated, products that make life easier tend to sell well.

Ask yourself: Is this product fixing something? Does it add convenience or joy? If the answer is yes, you’re onto something worth exploring.

Follow the Data, Not Just the Hype

Trends come and go, but actual buying behavior is more telling. Use tools like Google Trends, to spot what people are actually searching for or buying. This shows you where demand is heating up before it gets saturated.

You can also keep an eye on Shopify’s trending product list (updated annually) or browse subreddits and Facebook groups to see what real users are recommending and raving about.

Start Small and Test

You don’t need to commit to 50 products out of the gate. Start with a few, test different versions, and see what sticks. Print-on-demand services, dropshipping, or small-batch handmade items give you the flexibility to validate ideas without a huge upfront investment.

Watch for patterns. If one mug design or serum formula starts flying off the shelves, double down on that niche instead of spreading yourself thin.

Identify a Niche You Understand

It’s easier to sell when you actually get the audience. If you’re into fitness, design products that gym-goers would love. If you’re a pet owner, you already know what toys or treats would win people over. Selling into a niche you belong to gives you an edge because your marketing, tone, and product choices feel more authentic.

Pay Attention to Repeat Potential

Some products are naturally built for one-time purchases, but others open the door for ongoing sales. Items like skincare, supplements, pet food, or planners have built-in repeat potential because they run out or get upgraded regularly.

The more useful and habit-forming the product is, the easier it becomes to retain customers instead of constantly chasing new ones.

Picking the right product to sell on Shopify isn’t just about jumping on trends. It’s about understanding what people actually want, how they shop, and what makes them come back for more. The best ideas often come from paying attention—listening to what customers complain about, observing how routines are evolving, or simply noticing the things people love using every day.

As you consider your next move, remember that a good product is only part of the puzzle. How you present, package, and talk about it plays just as big a role in whether it succeeds. You don’t need to launch with a massive catalog or a flawless marketing plan. Start small, stay consistent, and be open to adjusting along the way.

Hopefully, this list gave you fresh inspiration and a clearer direction for where to take your Shopify store in 2025. If even one idea sparked something, you’re already one step closer to building a store that works for you.