Looking to boost sales and enhance the shopping experience in your Shopify store? This blog post highlights ten of the best upsell and cross-sell apps to help you achieve just that.
Shopify powers over 4.95 million live websites, making it a go-to platform for eCommerce businesses. As the popularity of this platform increases, so does the competition in the eCommerce industry. To succeed in this competitive market, businesses must invest time, effort, and resources into optimizing their stores.
Implementing upselling or cross-selling strategies is one effective way to increase the average order value and drive higher revenue by encouraging customers to add complementary or premium products to their purchases.
In this post, we’ll explore the top upsell and cross-sell apps to help you increase revenue. If you’re new to upselling and cross-selling, we’ll explain these strategies and how they can transform your Shopify store. Keep reading to find the tools that suit your needs!
Key takeaways:
- Upselling and cross-selling are essential strategies to boost sales and enhance the shopping experience in Shopify stores by recommending higher-value or complementary products.
- Apps like StoreFrog Product Recommendations, ReConvert, Honeycomb, and Frequently Bought Together allow you to create smart upsell and cross-sell recommendations.
Upselling is a sales strategy that encourages customers to purchase a higher-priced or upgraded version of a product they are already considering. It aims to enhance the customer’s purchase by offering superior features, benefits, or value in exchange for a higher price.
When executed effectively, upselling not only increases revenue but also enhances customer satisfaction by aligning their needs with premium offerings.
For example, a customer shopping for a standard coffee maker might be tempted by an upsell to a premium model with advanced brewing options and a built-in grinder. By highlighting the added convenience and superior features, the seller makes the upgrade an appealing choice.
The success of upselling depends on understanding customer needs and presenting the upgrade as a logical, beneficial decision tailored to their preferences.
Cross-selling is a sales strategy focused on recommending complementary products that enhance a customer’s primary purchase. This approach not only adds value to the customer’s shopping experience but also helps increase overall sales.
For example, a customer purchasing a coffee maker might be encouraged to add accessories such as a set of coffee mugs or a bag of premium coffee beans. These complementary items provide added convenience and enrich the overall value of the purchase.
When implemented effectively, cross-selling strikes a balance between meeting customer needs and driving additional revenue.
1. StoreFrog Product Recommendations App
SF Product Recommendations offers a range of product recommendation widgets that focus on various strategies like upselling, cross-selling, and frequently bought together. The app helps you easily set up different types of recommendations, including best-sellers, new arrivals, hot sellers, and recently viewed products, all of which can lead to higher average order value (AOV).
With ready-made templates, you can configure and deploy widgets to your product pages, checkout, and even your “404” or “Thank You” pages. The intuitive interface allows you to set custom rules for product recommendations based on user behavior, such as viewing specific products, visiting certain collections, or even based on customer profiles.
StoreFrog features a detailed analytical report that tracks the performance of these widgets, providing insights into which recommendations drive the most sales.
By adding these personalized recommendations, you can significantly increase the chances of your customers discovering complementary products they might not have thought of initially. The app’s ability to display these widgets on various parts of the store ensures that upselling and cross-selling opportunities are available throughout the entire shopping experience.
Key Features:
- Automated recommendation templates
- Customizable recommendation rules and conditions
- Analytics to track widget performance
- Create recommendations on different store pages
2. ReConvert
ReConvert is a product recommendation app that helps you increase revenue through strategic upselling and cross-selling at the point of purchase. It creates one-click upsell funnels on both the checkout page and the thank-you page, allowing customers to add additional items with a simple click.
The app also enables post-purchase upsell offers that can be highly personalized, giving you a chance to encourage further purchases even after the initial sale. The easy-to-use drag-and-drop interface lets you build upsell funnels easily and optimize them for higher conversion rates.
ReConvert offers advanced features like automated bundle suggestions and discounts. For example, you can create discounted bundles based on the customer’s previous selections.
With the ability to create customized upsell offers, build more complex post-purchase funnels, and even offer cross-sell products, ReConvert helps Shopify merchants turn one-time buyers into repeat customers.
Key Features:
- One-click upsells and post-purchase upsells
- Checkout blocks and upsell funnels to boost AOV
- Offers discounted bundles and cross-sell products
- Easy drag-and-drop upsell strategy builder
3. Wiser Product Recommendations
Wiser Product Recommendations is an AI-powered app that helps Shopify merchants personalize product recommendations based on customer behavior. With a focus on increasing conversions, Wiser offers various features such as frequently bought together (FBT), post-purchase upsell offers, product bundles, and more.
The app helps store owners present their customers with personalized product suggestions that match their interests, which can ultimately boost the average order value (AOV) and overall sales.
Wiser includes a range of customization options, such as slide-out carts and recommendations popups, which can be tailored to fit the look and feel of your store. Whether upselling on the product page, suggesting related items on the checkout page, or offering bundles after the customer completes their purchase, Wiser helps store owners deliver highly targeted product suggestions.
The app’s analytics give store owners insights into how well their recommendations are performing, enabling them to tweak their strategy for maximum sales.
Key Features:
- AI-based frequently bought together and product bundles
- Post-purchase and checkout upsell offers
- Advanced cart drawer with upselling features
- Multi-currency support and upsell popups
4. Post Purchase Upsell – ReSell
ReSell is a post-purchase upsell and cross-sell app that helps Shopify merchants increase sales by targeting customers after purchasing. The app offers automated one-click upsell and cross-sell options, which allow customers to add more products to their cart without leaving the thank-you page or checkout process.
This strategy is proven to drive up the average order value (AOV) by presenting additional relevant products right after the initial purchase when customers are most likely to add more items.
With ReSell, you can offer discounts and multi-product downsell options to further encourage additional purchases. The app also provides widgets that automatically recommend products frequently bought together, making the upselling and cross-selling process seamless. By displaying these personalized product recommendations at the perfect moment, you increase the chances of a successful upsell without pushing customers too hard.
Key Features:
- Automated one-click upsell and cross-sell campaigns
- Personalized upsell and cross-sell recommendations
- Multi-product downsell and discount offers
- Analytics to track upsell funnel effectiveness
5. EcomRise: Upsell & Bundles
EcomRise is an all-in-one app designed to help Shopify merchants maximize sales and improve the shopping experience with a wide range of features. From upselling and cross-selling to creating enticing product bundles, this app offers everything you need to boost conversions and customer satisfaction.
With its flexible setup, you can implement strategies like buy X get Y (BOGO), volume discounts, and frequently bought together (FBT) bundles to encourage customers to add more items to their cart. Whether you’re aiming to increase your average order value (AOV) or offer exclusive deals, EcomRise makes it simple and effective.
Beyond sales optimization, EcomRise enhances your store’s overall functionality. It includes features like sales popups that showcase recent purchases to build trust, trust badges to reinforce credibility, and inactive tab messages to re-engage distracted shoppers. These small yet impactful tools help create a seamless and engaging shopping experience for your customers.
Key Features:
- Upsell and cross-sell recommendations
- Show sales popups and trust badges
- Content protection to protect text and images
- Create seasonal promotions with visual effects
6. Frequently Bought Together
Frequently Bought Together brings the power of personalized product recommendations and bundling to your Shopify store, helping you increase sales and boost average order value with minimal effort.
The app lets you show Amazon-like product recommendation widgets on your Shopify store. It is a simple app that lets you promote cross-selling to showcase accessories, complementary items, or product bundles.
The app uses an AI algorithm to deliver optimal results and show relevant product suggestions that tempt customers to purchase. It dynamically generates smart product recommendations based on customer behavior, purchase history, and store data. For merchants who prefer a more hands-on approach, the app allows full customization of recommendations, enabling you to create tailored product bundles.
Key Features:
- AI-powered product recommendations
- Create customizable product bundles
- Set up dynamic discount options
7. One Click Upsell – Zipify OCU
One Click Upsell (OCU) by Zipify is a powerful app designed to help Shopify merchants boost revenue through targeted pre- and post-purchase upsell funnels. With its AI-driven recommendations and intuitive interface, you can set up upsell and cross-sell offers across the entire customer journey – from the product page to the thank-you page and even in the Shop app. The app is built to increase average order value (AOV) with minimal effort, letting you unlock additional revenue streams with just a few clicks.
OCU’s AI technology personalizes product recommendations in real-time, ensuring customers are presented with the most relevant upsell options. Whether it’s pre-purchase upsells like pop-ups, widgets, cart upgrades, or post-purchase offers displayed after checkout, this app provides versatile solutions to maximize revenue without relying on heavy discounts.
Key Features:
- Real-time product recommendations tailored to customer behavior
- Upsell customers at every stage, from product selection to checkout and beyond
- Includes upsell offers, a free shipping bar, and other features
8. Honeycomb Upsell & Cross Sell
Honeycomb Upsell & Cross Sell is a dynamic app designed to help Shopify merchants increase revenue through targeted upsell and cross-sell offers at every stage of the customer journey. From the product page to the cart, checkout (exclusive for Shopify Plus users), and even the thank-you page, Honeycomb ensures customers are presented with relevant and high-converting offers.
The app simplifies the upsell process with user-friendly features like A/B split testing, enabling merchants to test and optimize offers for maximum effectiveness. Post-purchase upsells allow for true one-click-to-buy functionality, seamlessly merging additional purchases into existing orders. Honeycomb also offers extensive customization options directly within the app, ensuring your upsell offers align with your store’s branding – no theme coding required.
Key Features:
- Create targeted offers on product pages, cart pages, in-checkout (Shopify Plus), and thank-you pages.
- Automate upsell matching for the most relevant product suggestions.
- Optimize your upsell strategies by testing and identifying the best-performing offers.
- One-click post-purchase upsells
- Includes discount stacking, custom fields, pixel tracking, and autopilot mode
9. AfterSell Post Purchase Upsell
AfterSell empowers Shopify merchants to increase average order value (AOV) with post-purchase upsells and enhanced customer touchpoints. The app allows you to create one-click upsell and downsell offers that appear immediately after the initial purchase. Customers can accept these offers without re-entering payment details, providing a seamless shopping experience while increasing revenue.
Beyond upsells, AfterSell enables full customization of the thank-you page. Add reviews, FAQs, cross-sells, and promotional content to engage customers and enhance their post-purchase satisfaction. For Shopify Plus merchants, AfterSell extends its functionality to the checkout page, allowing you to integrate upsells, social proof elements, and order bumps directly into the purchase flow.
With advanced targeting features, you can personalize offers based on customer attributes, cart value, language, or UTM parameters, ensuring each upsell is tailored for maximum impact.
Key Features:
- One-click post-purchase upsells
- Customizable Thank-You page
- Add order bumps, upsells, and social proof elements to the checkout page
- Trigger upsells based on cart value, customer tags, language preferences, UTM parameters, and other conditions.
10. Upsell Kit: BOGO, Bundle & 30+
Upsell Kit is an all-in-one conversion marketing app designed to elevate sales and enhance the customer experience in your Shopify store. This app combines a wide range of upselling, cross-selling, and promotional tools, allowing you to build powerful sales strategies tailored to your store’s needs.
From creating enticing product bundles and volume discounts to enabling BOGO offers and frequently bought together recommendations, Upsell Kit helps you boost average order value and customer satisfaction effortlessly.
The app also includes advanced marketing features such as sale countdown timers, low stock alerts, sticky add-to-cart buttons, trust badges, and cart reward upsells. For a polished shopping experience, you can integrate payment logos, product labels, announcement bars, and even post-purchase upsells.
Key Features:
- Create bundles, BOGO offers, volume discounts, frequently bought together suggestions, and order reward upsells
- Use countdown timers, low stock alerts, and free shipping bars
- Add trust badges, payment logos, and sticky add-to-cart buttons
- Offer additional products or discounts after checkout
Upselling and cross-selling are popular marketing strategies in eCommerce. If you are not leveraging these strategies, you are missing out on a great opportunity to increase sales in your store.
We hope this article has helped you learn about upselling and cross-selling and find the best upsell and cross-sell apps for your Shopify store.
If you have any doubts or questions, feel free to drop them in the comments section, and we’d be happy to help you.
