10 Best WordPress Popup Plugins for 2025

Looking to grab your visitors’ attention and drive more conversions? Check out these top WordPress popup plugins designed to boost user engagement and help your site perform better.

Popups are one of the most effective tools for capturing attention and driving action on your website. Whether you’re looking to grow your email list, promote a special offer, or reduce cart abandonment, a well-timed popup can significantly boost conversions.

But here’s the catch—popups can be a double-edged sword. If they’re too intrusive or poorly designed, they can annoy visitors and hurt the user experience. That’s why choosing the right WordPress popup plugin is crucial.

With so many popup plugins available, it can be overwhelming to figure out which one is the best fit for your site. Some focus on customization, others on advanced targeting, and some offer simple, easy-to-use features for beginners.

To save you the hassle, we’ve rounded up the 10 best WordPress popup plugins that strike the perfect balance between functionality and user-friendliness. No matter what kind of website you run or what your goals are, these plugins will help you capture attention, engage visitors, and drive more conversions.

Let’s get started.

When choosing a WordPress popup plugin, it’s not just about flashy designs or basic popups. You need a tool that offers the right mix of features to truly make an impact. Here are five must-have features to keep in mind:

Advanced Targeting Options

A good popup plugin should let you control who sees your popups and when. Look for features like page-level targeting, user behavior triggers (like exit intent), and audience segmentation. This ensures your popups are relevant to the right people, which means better engagement and fewer annoyed visitors.

Customizable Design and Templates

Your popups should match your website’s style and branding. A plugin with a variety of templates and easy customization options—like drag-and-drop builders, color schemes, and font choices—will save you time while keeping your site looking professional.

Mobile Responsiveness

With so much web traffic coming from mobile devices, your popups need to look and function perfectly on all screen sizes. Make sure the plugin offers responsive designs and mobile-specific settings so you don’t lose potential conversions from frustrated mobile users.

A/B Testing and Analytics

You can’t improve what you don’t measure. A solid popup plugin should offer built-in A/B testing to compare different designs and messages, along with analytics to track performance. This data helps you optimize your popups for the best results.

Integration with Email and Marketing Tools

If you’re using popups to build your email list or promote offers, seamless integration with your email marketing platform is a must. Bonus points if it connects with CRM tools, eCommerce platforms, or other marketing software you already use.

These features will ensure your popups aren’t just eye-catching—they’ll be effective, user-friendly, and aligned with your overall marketing strategy.

1. WebToffee WooCommerce Marketing Automation

WebToffee WooCommerce Marketing Automation isn’t just an email tool—it’s a powerful popup plugin designed to turn visitors into customers and maximize your WooCommerce store’s potential. Acting as a connector app, it seamlessly links your WooCommerce site with the eCommerce Marketing Automation App, making it super easy to integrate and manage your marketing efforts in one place.

This plugin allows you to create a variety of high-converting popups, including exit-intent popups that target users about to leave your site, abandoned cart recovery popups to reclaim lost sales, and lead generation popups to grow your email list with exclusive offers. Whether you’re welcoming new visitors with personalized promotions or re-engaging past customers with tailored discounts, this plugin covers it all.

The app also allows you to set up email marketing campaigns and automation for your WooCommerce store. You can automate various marketing emails such as Welcome emails, Thank you emails, Abandoned cart recovery, Winback campaigns, and more.

With intuitive design tools and ready-to-use templates, setting up your popups and email campaigns is quick and hassle-free. If you’re looking for a seamless way to boost engagement and conversions, this plugin is a must-have for any WooCommerce store.

Key features:

• Exit-intent popups to reduce bounce rates
• Abandoned cart recovery popups to reclaim lost sales
• Lead generation popups for growing your email list
• Mobile-friendly popups
• Easy integration with WooCommerce
• Customizable pre-built templates

2. OptinMonster

OptinMonster is a powerhouse popup plugin that makes it incredibly easy to create stunning, high-converting popups without touching a line of code. Its intuitive drag-and-drop builder lets you design everything from lightbox popups and floating bars to gamified spin-to-win campaigns and exit-intent popups. Whether you’re looking to grow your email list, promote special offers, or reduce cart abandonment, OptinMonster has you covered.

What sets OptinMonster apart is its smart targeting features. You can personalize popups based on user behavior, such as time on the page, scroll depth, or geolocation. Plus, with advanced page-level targeting and onsite retargeting, you can show specific messages to new or returning visitors. It integrates seamlessly with popular email marketing tools, CRMs, and eCommerce platforms like WooCommerce, Mailchimp, HubSpot, and more.

With built-in A/B testing, analytics, and mobile-responsive designs, OptinMonster ensures your campaigns are optimized for success.

3. Omnisend

Omnisend is a versatile marketing automation tool that excels in creating effective popups and signup forms to capture leads and engage visitors. Its easy-to-use interface allows you to design beautiful, high-converting popups without needing any technical skills. From simple newsletter signup forms to more advanced behavioral popups, Omnisend helps you connect with your audience effortlessly.

The plugin integrates seamlessly with popular WordPress form builders like Contact Form 7, Gravity Forms, and Ninja Forms, giving you even more flexibility in capturing leads. You can create targeted popups based on user behavior, demographics, and purchase history, ensuring your messages are always relevant. Omnisend also supports SMS marketing, allowing you to engage customers through mobile messaging alongside your popups.

With built-in analytics, you can track the performance of your popups and optimize your campaigns for better results.

• Customizable signup and opt-in popups
• Behavioral targeting for personalized popups
• Integration with popular WordPress form builders
• SMS marketing combined with popup campaigns
• Detailed analytics to track popup performance

4. Popup Maker

Popup Maker is one of the most popular WordPress popup plugins for creating stunning popups, modals, and overlays. Whether you’re a beginner or a seasoned pro, Popup Maker offers an intuitive interface that makes it easy to create targeted campaigns to drive sales, boost email signups, and enhance user engagement.

With Popup Maker, you can design various types of popups, including email opt-ins, exit-intent forms, content upgrades, and WooCommerce-specific popups like upsells and cross-sells. It offers a range of triggers, from automatic popups and click-based triggers to form submission and scroll-based triggers (premium feature). Smart targeting options allow you to deliver personalized messages to the right audience at the right time.

Popup Maker integrates seamlessly with popular form plugins like Ninja Forms, Gravity Forms, and Contact Form 7 and supports a wide range of email marketing tools and CRMs. Its advanced customization features let you control every aspect of your popups, from animations to display rules.

• Exit-intent popups to capture abandoning visitors
• WooCommerce upsell and cross-sell popups
• Advanced targeting based on user behavior and page views
• Seamless integration with popular form plugins and CRMs
• Customizable display rules and animations for tailored user experiences

5. TrustPulse

TrustPulse is a powerful FOMO (Fear of Missing Out) plugin that leverages social proof to boost conversions and sales on your website. By displaying real-time notifications of customer activities—like recent purchases, signups, or registrations—TrustPulse creates a sense of urgency and trust among visitors, encouraging them to take action.

This plugin offers two primary types of social proof notifications: “Recent Activity,” which shows a live feed of user actions, and “On-Fire,” which highlights the number of people taking action within a set period. These notifications can be customized to match your website’s look and feel and can be targeted to specific audiences using advanced rules.

TrustPulse integrates seamlessly with WooCommerce, membership sites, and email marketing platforms, making it an excellent choice for online stores, service providers, and bloggers. Its easy setup process and powerful analytics help you measure the effectiveness of your campaigns and optimize for better results.

• Real-time social proof notifications to boost conversions
• “Recent Activity” and “On-Fire” campaigns to create urgency
• Seamless integration with WooCommerce and membership sites
• Advanced targeting and timing controls for personalized messaging
• Built-in analytics to track views and conversions

6. Popup Builder

Popup Builder is a versatile and user-friendly plugin that allows you to create a wide range of engaging popups to boost conversions and sales on your WordPress site. Whether you need simple image popups, exit-intent forms, or advanced geotargeted popups, this plugin has you covered.

You can create unique popups tailored to your brand’s style. Popup Builder supports various popup types, including HTML popups, subscription forms, video popups, WooCommerce-specific popups, and more. It also offers advanced targeting options, allowing you to display popups based on user behavior, location, and demographics.

Popup Builder integrates seamlessly with popular third-party plugins like WooCommerce, Mailchimp, Contact Form 7, Ninja Forms, and Gravity Forms, expanding its functionality even further.

• Exit-intent and geotargeted popups to increase engagement
• Subscription and lead generation popups for email list growth
• Full integration with WooCommerce, Mailchimp, and form plugins
• Customizable design with JS/CSS options for unique popups
• Advanced targeting based on user behavior and demographics

7. Popup Box

Popup Box is a free, flexible WordPress popup plugin that helps you create engaging, high-converting popups without overwhelming your visitors. With 15 different popup types, you can easily add subscription forms, video popups, countdown timers, WooCommerce product promotions, and more to your website.

Its intuitive interface makes it simple to design responsive and eye-catching popups. You can use custom content, shortcodes, or even embed contact forms to capture leads and feedback. Popup Box also offers Yes/No popups to guide users through choices and coupon popups to drive sales.

The plugin supports various triggers, including on-click, on-page load, and exit intent (Pro version). You can display different popups on specific pages and posts and customize styles, animations, and display settings to fit your brand. Plus, it integrates with tools like Facebook SDK and WooCommerce, enhancing its functionality.

• Subscription popups to grow your email list
• Countdown and coupon popups to drive urgency and sales
• Video and custom content popups for dynamic engagement
• WooCommerce popups to promote products and boost conversions
• Multiple trigger options like on-click, page load, and exit intent

8. Slider & Popup Builder by Depicter

Slider & Popup Builder by Depicter is an all-in-one solution designed to boost user engagement and sales through eye-catching sliders and high-converting popups. This plugin allows you to create everything from image sliders and carousels to dynamic popups and notification bars, perfect for promotions, cart abandonment recovery, and lead generation.

What sets Depicter apart is its AI-powered tools, which help you build sliders and popups quickly and efficiently. The plugin is lightweight, SEO-friendly, and comes with a visual builder that makes customizing your content easy—even for beginners. You can apply animations, parallax effects, and custom fonts to ensure your popups align perfectly with your site’s design.

Depicter also offers advanced targeting features, allowing you to display popups based on user behavior, location, device type, or referral source. With its various popup templates and scheduling options, this plugin gives you full control over how and when your messages appear.

• AI-powered tools for fast popup creation
• Exit-intent, scroll, and inactivity popups to capture leads
• Customizable sliders, carousels, and notification bars
• Advanced targeting based on behavior, device, and location
• SEO-friendly, lightweight, and mobile-responsive designs

9. OptiMonk

OptiMonk is a powerful popup plugin designed to turn your website traffic into conversions through highly personalized, engaging popups. With its no-code visual editor and advanced A/B testing features, OptiMonk makes it easy to create email and SMS popups, cart recovery popups, and gamified popups like lucky wheels and countdown timers.

OptiMonk’s AI-powered personalization tools automatically tailor content based on user behavior, traffic source, and browsing history. You can display popups for various goals, such as offering free shipping bars, product recommendations, and discount reminders. The plugin integrates seamlessly with popular marketing tools like Mailchimp, ActiveCampaign, Klaviyo, HubSpot, and WooCommerce.

With advanced targeting features, you can show popups to specific audiences based on location, device, referral path, and more. OptiMonk also offers unique discount code reminders and first-party data collection to enhance your marketing efforts and boost sales.

• AI-powered personalized popups based on user behavior
• Gamified popups like lucky wheels and countdown timers
• Cart recovery popups and discount code reminders
• Seamless integration with WooCommerce and marketing tools
• Advanced A/B testing and real revenue analytics

10. Poptin

Poptin is a robust popup builder and lead generation tool designed to convert more visitors into subscribers, leads, and customers. It offers a range of customizable popups, contact forms, lightbox popups, and notification bars that can be created in under two minutes. Whether you’re aiming to reduce cart abandonment, grow your email list, or boost engagement, Poptin has the features you need.

The plugin includes exit-intent triggers even in its free plan, along with advanced targeting options such as geolocation, device targeting, referral source, and more. With Poptin’s drag-and-drop editor, you can easily create eye-catching popups and gamified elements like spin-to-win wheels and forms.

• Exit-intent popups to recover abandoning visitors
• Gamified popups like spin-to-win and scratch cards
• Advanced targeting by device, location, and referral source
• Seamless integration with CRMs and marketing tools
• Drag-and-drop editor with A/B testing and analytics

The plugins we’ve covered here strike that perfect balance, whether you’re a beginner looking for easy-to-use options or a seasoned marketer wanting advanced features like A/B testing and behavior-based triggers.

From WooCommerce-specific solutions like WebToffee WooCommerce Marketing Automation to plugins like OptinMonster and creative tools like Poptin, there’s a plugin here for every website and marketing goal. So, whether you’re trying to reduce cart abandonment, promote special offers, or simply capture more leads, these WordPress popup plugins will help you achieve your goals effectively—without annoying your visitors.