How to Set up a Google Certified CMP in WordPress?

In this blog post, you will learn about why you should need a Google-certified CMP (Consent Management Platform) for your WordPress website and how you can integrate a certified CMP on WordPress.

Google has implemented several changes to its ads and analytical platforms to comply with EU privacy standards. With the recent updates, website publishers now require a certified CMP by Google to use Google ad services in EEA, the UK, and Switzerland.

Our GDPR cookie consent plugin is certified by Google for TCF compatibility and meets Google’s new consent requirements. This article will guide you through the benefits of using a Google-certified CMP and provide step-by-step instructions on integrating one into your WordPress site.

With the release of the Transparency and Consent Framework (TCF) v2.2 by IAB Europe, Google has introduced revised guidelines for publishers and developers serving ads in the EEA and UK. These guidelines aim to establish a unified and reliable approach to transparency and consent.

Google evaluates various Consent Management Platforms (CMPs) based on their compliance with the Transparency and Consent Framework. They ensure that CMPs can be used with their ad technology platforms while maintaining TCF compliance.

Additionally, CMPs must support Google’s Additional Consent specification to accommodate ad tech providers not registered with TCF. After strict evaluation, Google certifies the CMPs that meet their new consent requirements.

If you show ads from third-party vendors or use Google’s ad tech platforms, such as Google AdSense, Ad Manager, and AdMob, in the EEA, the UK, and Switzerland, you need a Google-certified CMP.

From January 16, 2024, onwards, Google has made it mandatory for websites to use a certified CMP to serve ads to EEA and UK users. For publishers in Switzerland, Google has announced a deadline of 31st July to implement a Google-certified CMP on their websites.

Publishers using ad tech providers that are not registered with IAB can continue to use them through Google’s Additional Consent specification.

Simply put, if you want to continue using Google’s monetization products in EEA, the UK, and Switzerland, then you must upgrade to a certified CMP by Google.

We’ll be using our Google-certified CMP for WordPress websites to set up cookie consent management. Follow the below steps to learn how to implement a certified CMP solution in WordPress:

Step 1: Install WebToffee WordPress CMP Plugin

After purchasing the plugin, you can download the plugin file from the My Account page.

• Then go to Plugins > Add New Plugin from your WordPress dashboard.
• Upload the plugin file, then install and activate the plugin on your WordPress website.
• Upon activating the plugin, you will see the Cookie Consent tab on your sidebar menu.

Step 2: Enable TCF-Compliant Cookie Banner

• Now, go to the Cookie Consent menu from the sidebar.
• Choose GDPR as the Consent Law.
• Enable the cookie banner checkbox.
• Select geo-targeting as EU Countries & UK.
• Enable the Support IAB TCF v2.2 checkbox.
• If you are showing ads from vendors not registered with IAB, select the Support Google’s Additional Consent checkbox.
• Enable Google Consent Mode if required.

Step 3: Choose a Banner Layout

• Go to the Layout tab of the Cookie Consent settings page.
• Choose a layout for the cookie consent notice.
• You can also choose a layout for the Preference Center.

• Use the Banner Preview option to see how the cookie banner will look.
• Proceed to the next step.

Step 4: Customize Cookie Banner

Navigate to the Content & Colors tab. Here, you’ll find various customization options for modifying the cookie banner to match your website’s design and layout.

However, some options, like editing the title and text, are unavailable as these are mandatory fields set according to the TCF standards.

• Change the text, border, and bg color by picking from the color palette.
• Customize the labels and color of the buttons in the cookie banner.

After making the necessary changes, click on Update settings to save the settings.

Here is how the banner will appear on your web pages.

Click on the Customize button to view the consent preferences settings.

Here, you can see the TCF vendors and Google Ad Tech Providers listed.

That’s it. You have successfully integrated a Google-certified CMP on your WordPress website.

Our GDPR Cookie Consent Plugin is designed to help websites easily manage complex privacy regulations. We always keep up with the latest privacy standards to ensure that our users can continue focusing on their business while our plugin handles cookie compliance.

If you have any queries, please feel free to drop them in the comments section.

Thanks for reading!