How to Submit WooCommerce Product Feed to OpenAI

ChatGPT is quickly becoming a new place where shoppers discover products. With over 50 million shopping-related queries processed daily, more users are turning to AI tools to find products, compare options, and make buying decisions.

For WooCommerce stores, this means you can no longer rely solely on Google, marketplaces, or your own website for product discovery. You also need to structure your product data so AI systems can understand and surface your products effectively.

That is where an OpenAI product feed helps. It gives OpenAI clear product information from your WooCommerce store, including titles, descriptions, images, prices, availability, and seller details. This makes it easier for ChatGPT to understand and surface your products in relevant shopping experiences.

In this guide, we’ll show you how to prepare your WooCommerce product data, create an OpenAI-ready product feed, validate it, and submit it through the available OpenAI feed submission process.

A ChatGPT feed or an OpenAI feed is a structured file containing important product information from your online store. It gives OpenAI the catalog data it needs to understand your products and show accurate product details in ChatGPT shopping experiences.

Instead of ChatGPT relying only on your product pages, a product feed provides clean and organized information such as product names, descriptions, prices, images, availability, variants, seller details, and policy links. OpenAI can ingest and index this data to understand what each product is, whether it is available, how much it costs, and where shoppers can buy it.

For WooCommerce stores, you can generate this feed from your existing product data, including titles, descriptions, prices, images, URLs, stock status, SKUs, categories, attributes, variations, seller details, and policy links.

For example, if you sell a “Men’s Cotton T-Shirt” in different sizes and colors, the feed should include variation-level details such as size, color, price, image, stock status, and unique product or variant IDs. This helps ChatGPT show the actual purchasable options instead of treating the product as one generic listing.

Before you build anything, it helps to know exactly what OpenAI expects in the file itself. Getting this right the first time saves you from a rejected feed and a frustrating back-and-forth with validation errors.

Supported File Formats

OpenAI accepts several feed formats: JSONL (JSON Lines), CSV, TSV, XML

Use UTF-8 encoded files and publish each feed as a complete, up-to-date catalog snapshot on a regular schedule. Keep the file name consistent so OpenAI can reliably fetch the latest version.

JSONL is usually the safest format to choose. If you already use a Google Shopping XML feed, you can adapt it for OpenAI. Just make sure the feed fields match OpenAI’s requirements.

Required Fields

Field	What it is	WooCommerce equivalent
is_eligible_search	Controls whether the product can appear in ChatGPT search	N/A — feed-only flag
is_eligible_checkout	Controls whether the product can be purchased within ChatGPT	N/A — feed-only flag
item_id	Unique, stable product or variation identifier	Product/variation SKU or ID
title	Product name	Product title
description	Plain-text product description	Product long or short description
url	URL of the product page	Product permalink
brand	Product brand	WooCommerce brand field, brand attribute, taxonomy, or custom field
image_url	Main product image URL	Featured image or variation image URL
price	Regular price with ISO currency code	Regular price plus store currency
availability	Current product availability	Stock status and backorder/preorder settings
seller_name	Store or fulfillment seller name	Store name or vendor name
seller_url	Seller’s storefront URL	Shop page or vendor-store URL
return_policy	Return-policy URL	Store’s returns/refund policy page
target_countries	Countries targeted by the listing	Selling countries, shipping zones, or feed settings
store_country	Store’s country	WooCommerce store-address country

Treat ID like a permanent SKU. Changing product IDs between refreshes can cause OpenAI to treat an existing listing as brand-new, resetting any indexing history tied to it.

Optional but Recommended Fields

OpenAI field(s)	Why it matters	WooCommerce equivalent
gtin / mpn	Improves product identification, deduplication, and matching across merchants	GTIN/UPC/EAN/ISBN and MPN custom fields
sale_price + sale_price_start_date + sale_price_end_date	Allows ChatGPT to display current discounts accurately	Sale price and scheduled sale dates
product_category	Improves semantic understanding and relevance for search queries	WooCommerce product categories
review_count + star_rating	Provides product-level social proof	WooCommerce product reviews and average rating
store_review_count + store_star_rating	Provides seller-level reputation signals	External review platform or review plugin
seller_privacy_policy	Required for ChatGPT Checkout; increases buyer trust	Privacy Policy page URL
seller_tos	Required for ChatGPT Checkout; increases buyer trust	Terms & Conditions page URL
accepts_returns	Communicates return eligibility	Store return policy
return_deadline_in_days	Indicates the return window	Store return policy
accepts_exchanges	Indicates whether exchanges are supported	Store exchange policy
additional_image_urls	Gives ChatGPT more visual context about the product	Product gallery images
video_url	Richer product understanding	Product video URL
color, size, material, gender, age_group	Better matching for apparel and attribute-based searches	WooCommerce product attributes
variant_dict	Recommended way to represent product variants	WooCommerce variation attributes
shipping	Provides shipping cost and delivery estimates	Shipping zones, methods, and rates
popularity_score	Merchant-defined popularity signal	Derived from sales or analytics
related_product_id + relationship_type	Helps ChatGPT recommend complementary or related products	Upsells, cross-sells, grouped products

A feed with only required fields will validate, but it’s competing on far less signal than one with brand, reviews, and category data filled in.

Refresh Frequency

OpenAI supports updates as often as every 15 minutes, but that’s a ceiling, not a requirement.

• High-velocity stores (frequent price/stock changes, flash sales, limited inventory) → refresh every 15–60 minutes
• Most standard WooCommerce stores → daily or twice-daily is sufficient
• Low-SKU, stable catalogs → daily refreshes are usually fine

Here are the key things you need before submitting WooCommerce products to OpenAI:

• Merchant registration: Apply at chatgpt.com/merchants and complete OpenAI’s merchant approval process. You must receive approval from OpenAI before you can access feed submission details, endpoints, or authentication credentials. Approval requirements and timelines are determined by OpenAI and may change over time. Check the latest merchant onboarding page before applying, and make sure your store meets the basic policy and content requirements.
• Clean WooCommerce product data: Make sure products are published and have clear titles, accurate prices, stock status, product URLs, and images. Pay special attention to variable products, where each variation should have correct pricing, availability, SKU, and image data.
• Product identifiers: Add SKU, GTIN, UPC, EAN, ISBN, MPN, brand, manufacturer, or model number wherever available. These identifiers help OpenAI understand, distinguish, and match similar products more accurately.
• Store policy pages: Keep your return, shipping, privacy, terms, and contact/support pages published and accessible. These pages provide important seller context and help shoppers understand your store policies before making a purchase.

Once your WooCommerce product data is ready, the next step is to create an OpenAI-compatible product feed. With the WebToffee Product Feed for WooCommerce plugin, you can generate a structured feed for OpenAI Agentic Commerce and manage how your products appear in ChatGPT shopping experiences.

Follow these steps to create your WooCommerce product feed for OpenAI.

Before you begin: Install and activate the WebToffee Product Feed plugin on your WordPress site.

Step 1: Configure OpenAI Feed Settings

After you have installed and activated the plugin.

From your WordPress dashboard, go to WebToffee Product Feed > OpenAI Feed.

• Once OpenAI approves your merchant account, it will provide the API or bearer token required to connect your store. Copy the token and paste it into the API Token field in the plugin. Then click Test Connection to check whether the plugin can connect to OpenAI.
• Next, enter your seller details. Add your Seller Name and Seller URL, then set the Target Country and Store Country using the ISO 3166-1 alpha-2 country code, such as US, GB, or IN. These details help define the merchant identity and the market where your products are intended to appear.

You can also control product eligibility from this screen.

• Enable Search Eligibility to make products eligible for ChatGPT search results by default.
• Enable Checkout Eligibility only if your products are ready for direct checkout in ChatGPT. If checkout eligibility is enabled, add valid Return Policy URL, Privacy Policy URL, and Terms of Service URL.
• Once all required details are added, click Save Settings.

Configure Feed Sync Schedule

Next, open the Schedule tab under WebToffee Product Feed > OpenAI Feed.

• Select Enable Scheduled Sync to automatically push your WooCommerce product data to OpenAI at regular intervals.
• Set the Sync Frequency. Choose how often the plugin should sync product data with OpenAI. For stores with frequent stock or price changes, select a shorter interval, such as Every hour.
• Select Sync on Product Save to push updated products to OpenAI immediately whenever a product is saved. This also triggers sync when the stock status changes.
• Click Save Schedule to apply the sync settings.

Validate Products Against the OpenAI Schema

After configuring the sync schedule, open the Validator tab to check whether your products meet the OpenAI Agentic Commerce schema requirements.

• Use available filters like product type, category, tags, or stock status to validate selected products.
• Click Run Validation to check the products against the OpenAI Agentic Commerce schema.

Review any errors, fix the product data in WooCommerce, and re-run the validation before pushing the feed to OpenAI. Once your OpenAI connection, sync schedule, and product validation settings are in place, you can move on to creating the actual product feed.

Step 2: Create a New OpenAI (Agentic Commerce) Product Feed

Configure Basic Feed Details

Go to WebToffee Product Feed > Create new feed from your WordPress dashboard.

• Select the Country for which you want to generate the feed.
• In the Channel field, select OpenAI (Agentic Commerce). This ensures the feed is created using the OpenAI-compatible feed structure.
• Enter a unique File name so you can easily identify the feed later.

Set Up Feed Automation

• Under Automation, choose whether to switch to your website’s timezone for feed refresh scheduling.
• Set the Auto-refresh interval based on how often your product data changes. For most stores, Daily works well.
• Choose the preferred Time for the feed refresh.
• Select the Cron Type. Use WordPress cron for basic scheduled refreshes, or Server cron for larger catalogs and more reliable updates.

Apply Product Filters

Under Filtering, select the products you want to include in the OpenAI feed.

• Include or exclude products by categories, tags, and brands.
• Use the Exclude products field to remove specific products from the feed.
• Enable Exclude out-of-stock product if you do not want unavailable products included.
• Choose how to handle Product Variations. For most stores, selecting All variations ensures that variation-level details, such as size, color, price, stock status, and SKU, are included.
• Select specific Product types if you want to include only certain product types in the feed.

For more control, open Advanced Filtering.

Here, you can create conditional rules using If, Condition, Value, and Then. For example, you can exclude products if the stock status is out of stock, include products only if they belong to a specific category, or exclude products below a certain price.

Step 3: Map WooCommerce Product Fields

Next, map your WooCommerce product data to the OpenAI feed fields. This step tells the plugin which WooCommerce data should be used for each OpenAI product feed attribute.

Some fields may already be mapped by default, but review them carefully before generating the feed. Make sure important fields such as product title, description, product URL, price, availability, brand, GTIN, MPN, color, size, and gender are mapped to the correct WooCommerce fields.

WooCommerce Data	OpenAI Feed Data
Product name	Product title
Product description	Description
Product permalink	Product URL
Product image	Media/image URL
Regular/sale price	Price
Stock status/quantity	Availability/inventory
SKU	Product/variant ID
Categories	Product categories
Brand, GTIN, MPN	Product identifiers
Product attributes	Color, size, material, gender, age group
Variations	Variant records

If you sell variable products, pay extra attention to variation-related fields. Each variation should have the correct SKU, price, stock status, image, size, color, and other option values. This helps OpenAI understand the exact purchasable options instead of treating all variations as one generic product.

You can also expand sections such as Required Fields, Recommended Fields, Variant Fields, Seller & Policy Fields, Review Signals, and Shipping & Returns to map additional data where available. The more accurate and complete your mapping is, the easier it becomes for OpenAI to understand and surface your WooCommerce products correctly.

Once the product fields are mapped, click Step 3: Category mapping to continue.

Step 4: Map Product Categories

Next, review the Category mapping section. This step matches your WooCommerce store categories with the relevant Google product categories used by OpenAI.

If your categories are already mapped, you will see a message saying “All categories have already been mapped.” In that case, you can move directly to the next step.

If any categories are not mapped, go to the linked categories page and assign the correct Google category for each WooCommerce category. Proper category mapping helps OpenAI understand your products better and place them in the right shopping context.

Once category mapping is complete, click Step 4: Generate feed to continue.

Step 5: Generate the OpenAI Product Feed

In the final step, review the Generate feed section for OpenAI Agentic Commerce.

• Set the Process in batches of value. The default value is 10, which means the plugin processes 10 product records at a time. If the feed generation fails due to a server timeout, reduce this number and try again.
• Choose the Export file format for the feed. In this example, the selected format is XML.
• Click Generate to create the OpenAI product feed.

Once the feed is generated, review the output and make sure the product data looks correct before using it for OpenAI submission or sync.

After generating your WooCommerce product feed, the next step is to deliver it to OpenAI using the integration method available to your merchant account.

OpenAI’s product feed documentation supports two main ways to share catalog data: file-based delivery and API-based delivery.

• File-based delivery: In the file-based method, merchants provide a structured feed file that OpenAI can ingest and index. OpenAI’s file upload guidance describes this as a full snapshot feed delivered on a predictable schedule, commonly through SFTP. The feed should use supported formats, follow OpenAI’s schema, include all required fields, and be refreshed regularly so pricing and availability stay up to date.

• API-based delivery: merchants can create product feeds, retrieve feed metadata, and upsert product changes through OpenAI’s product feed API. This method is useful when you want to send product updates programmatically, such as price, stock, or catalog changes.

In practice, once your OpenAI merchant or commerce access is approved, follow the feed delivery instructions provided by OpenAI. Depending on your approved integration path, you may be asked to deliver a full snapshot feed through SFTP, provide feed data through an API, or use another supported feed delivery method.

Before submission, validate your feed against OpenAI’s required fields and schema rules. After submission, keep the feed current by refreshing full snapshots regularly or sending product updates through the API.

Submitting a WooCommerce product feed to OpenAI is more than a one-time technical setup. It is a practical step toward making your store ready for AI-powered product discovery. As shoppers begin using tools like ChatGPT to search, compare, and choose products, your catalog needs to be available in a clean and structured format that AI systems can understand.

A well-prepared OpenAI product feed gives ChatGPT the product details it needs, including titles, descriptions, images, prices, availability, variants, and seller information. When this data is accurate and updated regularly, it improves the chances of your products being understood and surfaced in relevant shopping experiences.

For WooCommerce store owners, creating an OpenAI-ready feed now can help build a stronger foundation for the future of online shopping.