How to Generate Skroutz Shop Feed for WooCommerce?

This article explains how to generate a WooCommerce product feed for Skroutz Shop. We will also list some general guidelines to optimize the Skroutz product feed for better conversion.

Skroutz Shop is a popular eCommerce platform in Greece that allows merchants to sell their products to millions of online shoppers. It is estimated that Skroutz has more than 4000 online shops and 12 million products on its website.

This is a huge number that you can’t ignore if you want to sell your products, especially to Greek customers.

If you are a WooCommerce store owner looking to sell your products on the Skroutz shop, you’ve come to the right place. To integrate your WooCommerce store with Skroutz, you need to generate a product feed that complies with Skroutz’s requirements.

This detailed guide will walk you through the step-by-step process of generating a WooCommerce product feed for Skroutz Shop.

Without further ado, let’s get started.

A Skroutz shop feed is a structured data file, usually in XML format, that contains all the essential information about your WooCommerce products. This includes details like product title, description, price, availability, image URL, brand, category, and unique identifiers (such as GTIN or MPN). In simple terms, it acts as a bridge between your WooCommerce store and Skroutz, automatically sending product data from your site to Skroutz.

Skroutz uses this feed to display your products in its marketplace and comparison listings. The platform reads the feed data to determine how your products appear in search results, how they are categorized, what price and stock status is shown, and whether they meet listing requirements.

An accurate and well-optimized feed directly impacts your visibility and conversions. Complete product titles, correct pricing, valid availability status, and high-quality image URLs help your listings rank better within Skroutz search results.

To successfully list your WooCommerce products on Skroutz, your product feed must meet specific data requirements. Providing complete and properly formatted information ensures your products are approved quickly and displayed correctly in search results.

Mandatory Product Fields

These fields are required for your products to be accepted and properly listed on Skroutz:

• Product ID: A unique identifier for each product. This helps Skroutz distinguish between items and track updates.
• Title: A clear and descriptive product name. Well-structured titles improve visibility in Skroutz search results.
• Description: A detailed product description that explains features, specifications, and benefits. This helps customers make informed buying decisions.
• Price: The current selling price of the product. It must match the price displayed on your WooCommerce store.
• Availability: Indicates whether the product is in stock, out of stock, or available for preorder. Accurate stock status prevents order cancellations.
• Product URL: The direct link to the product page on your WooCommerce store.
• Image URL: A publicly accessible link to the main product image. High-quality images improve click-through rates.
• Brand: The product’s manufacturer or brand name, which helps with categorization and filtering.
• Category: The correct Skroutz category where the product should appear. Proper category mapping improves discoverability.

Recommended & Optional Fields

While not always mandatory, these fields improve product visibility and performance:

• GTIN (EAN/ISBN): A global product identifier that helps Skroutz accurately match and categorize products.
• MPN (Manufacturer Part Number): Used to identify specific product models, especially in electronics and technical categories.
• Shipping Cost: Displaying shipping information upfront increases transparency and improves customer trust.
• Stock Quantity: Provides more precise inventory information beyond basic availability status.
• Sale Price: If the product is discounted, including the sale price can boost visibility and competitiveness.

Including these optional fields enhances product accuracy and improves listing quality.

Follow the below steps to generate WooCommerce product feeds for Skroutz Shop.

Step 1: Install WebToffee WooCommerce Product Feed Plugin

To create a WooCommerce product feed for Skroutz shops, you need a reliable product feed generator plugin. Our WebToffee WooCommerce Product Feed plugin can help you with that. With this plugin, you can generate optimized product feeds for 25+ eCommerce sales channels. 

This product feed for WooCommerce plugin also has a free version in the WordPress plugin library that allows you to generate Skroutz data feed, but the free version lacks advanced filters and options.

If you need basic filters to generate product feeds, you can use the free plugin. In this article, we will use the premium plugin to show its main features and how it would help you.

After purchasing the plugin, you will receive an email with a link to download the plugin zip file. If you are using the free plugin, you can download the zip file from the WordPress plugin library or directly install it from your WordPress dashboard.

Once you have downloaded the zip file, head on to Plugins > Add New Plugin from your WordPress dashboard. Upload the plugin zip file, then install and activate the plugin on your website.

Step 2: Create WooCommerce Feed for Skroutz Shop

From your WordPress dashboard, go to the WebToffee Product Feed menu and select Create new feed.

Here, you have some basic configuration options:

• Select Greece from the dropdown menu. 
• Select the channel as Skroutz.
• Enter a file name for your data feed file.

Skroutz only accepts euro currency. This product feed plugin is compatible with popular currency switcher plugins like WooCommerce multicurrency, Aelia, Fox, and Curcy. You can convert the product prices in the preferred currency when generating feed.

Step 3: Choose Automation for Feed Updates

This Product Feed for WooCommerce plugin allows you to automate regular updates of the product feed data. It supports WordPress Cron and Server Cron for feed updates.

• Choose an interval for feed updates for Skroutz Shop.
• Select the time for the feed refresh updates
• Then, choose a Cron type. We recommend choosing Server Cron for your scheduling tasks. Unlike WordPress Cron, it runs independently, so it doesn’t add load to your web server or WordPress site and isn’t dependent on your website traffic.

Refer to our info-library post to learn more about WordPress cron and Server cron.

Step 4: Filter Product Feed Data for Skroutz Shops

The WebToffee Product Feed plugin offers basic and advanced filtering options to give you complete control over the feed generation.

Basic Filters for Skroutz Feed

• You can select specific categories, brands (supports Perfect brands and WooCommerce brands plugins), or tags to be included in the Skroutz shop feed. If you want to include all products, leave the fields empty. You can also exclude specific categories, brands, tags, and products from the feed.
• Then, enable the Exclude out-of-stock products checkbox. This will ensure that the product feed file will only contain in-stock products available in your store.
• If you sell variable products, you can choose to include all variations, default variations, or the lowest-priced variations in the Skroutz feed.

Advanced Filters for Skroutz Feed

Using the Advanced Filtering option, you can use the if-then conditions to include or exclude a specific product or a group of products.

This is particularly useful when you want to list a certain set of products in the Skroutz Shop. You can add multiple conditions to further optimize the feed generation as per your requirements.

Refer to our documentation on various use cases of advanced filtering options of the product feed plugin.

After choosing the conditions, proceed to the next step.

Step 5: Map WooCommerce Product Fields With Skroutz Attributes

To ensure your product listings are displayed correctly, you have to map the WooCommerce product fields with the Skroutz Shop Attributes. The plugin will automatically map the mandatory fields, but you can also manually map the additional fields with the Skroutz Attributes.

Adding Static Value

The static value feature allows you to add data to products that will be similar for all products in the feed. For example, Brand, Condition, etc. You may refer to this documentation to know more about the configuration.

Bulk Edit Product Data

If you wish to sell your store’s products at a different price within the Skroutz marketplace, you have the option to do so in the plugin.

For example, you can increase the prices of products in the feed by a fixed amount or a percentage. You can also perform other mathematical operations on the required fields. For more information about this, you may check this article. 

After mapping the relevant fields, you can proceed to the next step.

Step 6: Generate Feed for Skroutz Shop

• In this step, choose a batch count to generate the product feed data for Skroutz Shop. If you are not sure about it, you can go with the default batch count. Then, choose the XML file format for the feed file.

• Click on the Generate button to generate the product feed file.

• Once the plugin generates the product feed file, you will see a popup message saying, “Feed generated successfully!” You can download the feed file, go to the Manage feeds page, or copy the feed URL from this popup. 

• Click on the Manage feeds button to go to the feed management page.

This page will list all the generated product feeds on your WooCommerce store. You can delete, edit, download, refresh, or create duplicates of these feeds.

That’s it. You have successfully created a WooCommerce product feed for the Skroutz Shop. You can integrate the feed with the Skroutz Merchant Center using the feed URL.

Now, let’s see how you can optimize product feed data for the Skroutz Shop to ensure maximum visibility for your product listings.

Here are some general guidelines to optimize product feed data for Skroutz Shop:

1. Provide Accurate and Detailed Product Attributes

When listing your products on Skroutz Shop, ensure that your product data is accurate and includes essential attributes such as brand, product type, size, color, and other relevant details.

Keep the product information clear and concise to avoid overwhelming customers. Additionally, avoid using promotional text in the product listing, as it can discourage potential buyers, leading them to leave the product page without making a purchase.

2. Create Comprehensive Product Descriptions

Provide a detailed description of your store products with key features, benefits, and specifications. Use bullet points to allow your customers to skim through the product descriptions. 

3. Use High-Quality Images

Provide multiple images of your product that show different angles and views. This will help customers to view the product in detail. Also, use high-quality images and use clear backgrounds for the images.

4. Ensure Stock Availability of the Products

Always choose to exclude out-of-stock products from the feed to avoid customer dissatisfaction. Also consider displaying a low stock alert on your store products. This can create urgency and encourage quicker purchases while informing customers about limited availability.

5. Set up Automated Feed Updates

Ensure the accuracy of your product feed by setting up regular, automated updates. Use our product feed plugin to schedule updates at intervals that best suit your store’s needs – whether it’s hourly, daily, weekly, monthly, or every 12 hours or 6 hours.

The plugin will automatically generate and update your product feed data, ensuring that your listings on Skroutz Shop remain current and accurate. This automation minimizes manual effort and helps maintain the accuracy of your product information.

6. Add Unique Identifiers and Brand Information

Provide unique identifiers like SKU (Stock Keeping Unit), MPN (Manufacturer Part Number), and GTIN (Global Trade Item Number) for your product listings. Also, add brand and manufacturer information on your listings page.

The WooCommerce product feed plugin, we mentioned in this article will help you add unique product identifiers and advanced product attributes in the WooCommerce Product Edit page. These additional attributes will be added with the product feed data which you can integrate with the Skroutz Shop.

7. Validate Product Feed XML

Use the XML validator tool for Skroutz Shop to ensure that the product feed data is accurate and error-free. This will ensure that your product feed is formatted correctly according to Skroutz’s specifications.

When submitting your WooCommerce product feed to Skroutz, validation errors can prevent products from being approved or displayed correctly. Below are the most common feed issues and how to fix them.

Missing Mandatory Fields

One of the most common errors occurs when required fields such as Product ID, Title, Price, Availability, Image URL, Brand, or Category are left blank.

Fix:

• Ensure all mandatory attributes are mapped correctly in your feed settings.
• Check that no required fields are blank in WooCommerce.
• Regenerate the feed after updating missing product data.

Incomplete product data can cause Skroutz to reject individual items or the entire feed.

Invalid XML Format

If the XML file contains syntax errors, unclosed tags, unsupported characters, or formatting issues, Skroutz may reject the feed entirely.

Fix:

• Validate your XML file using an online XML validator.
• Ensure special characters are properly encoded (e.g., &, <, >).
• Use a reliable product feed plugin to automatically generate properly structured XML.

Even a small formatting mistake can break the entire feed.

Incorrect Availability Values

Skroutz expects availability values in a specific format (such as “in stock” or predefined availability statuses). Incorrect or inconsistent stock values can cause listing errors.

Fix:

• Make sure stock status in WooCommerce is accurate.
• Map availability fields correctly in the feed settings.
• Avoid custom availability labels that don’t match Skroutz requirements.

Keeping availability synced prevents order cancellations and customer frustration.

Image URL Errors

Products may be rejected if image URLs are broken, inaccessible, or not publicly available. Low-quality images may also affect performance.

Fix:

• Ensure image URLs are publicly accessible (no login required).
• Use high-resolution images with proper file extensions (.jpg, .png).
• Test a few image URLs in your browser before submitting the feed.

Skroutz must be able to crawl and download images directly from the provided URLs.

Category Mismatches

If products are mapped to incorrect or unsupported categories, they may not appear in relevant search results or may be flagged during review.

Fix:

• Map WooCommerce categories carefully to Skroutz’s category taxonomy.
• Review category alignment during feed configuration.
• Update category mapping whenever you add new product types.

Proper category mapping improves discoverability and ensures your products appear in the right listings.

If you want to easily reach out to potential customers in Greece, the best way is to list your store products in the Skroutz Shop. By generating optimized product feed data from your WooCommerce store and listing them on the Skroutz marketplace, you can increase your product visibility and get more conversions on your WooCommerce store.

The WooCommerce Product Feed plugin we mentioned in this article can help you generate product feeds for over 20 popular eCommerce sales channels, including, but not limited to, Google Shop, Facebook Shop, Instagram, TikTok, Pinterest, Skroutz, PriceRunner, PriceSpy, Bing, Idealo, and more.

The plugin is also compatible with popular third-party plugins and provides easy integration with currency switcher plugins.

We hope this article has helped you generate WooCommerce product feed for Skroutz Shop. If you have any queries, drop them in the comments section. We’d be happy to help you.