How to Create WooCommerce Buy One Get One Offers?

This blog explains how to create WooCommerce Buy One Get One offers using the Smart Coupons for WooCommerce free plugin. It provides step-by-step instructions on how to set up different types of WooCommerce BOGO offers, such as “Buy X, Get Y” and “Buy One, Get One at a discount”, and how to apply these offers to specific products or categories.

Discount strategies are the first responders to the rescue when your stocks are moving a lot slower than expected. WooCommerce discount coupons are one of the most common short-term marketing strategies employed by retail businesses to combat the loss in revenue.

WooCommerce Buy One Get One offers are one such marketing strategy that is proven to make a difference in sales figures. They offer a momentary boost in sales by attracting customers who may otherwise not have landed on your site.

A “BOGO” offer, or buy one get one free promotion, is a strategy that retail stores use to boost sales and attract customers. This deal encourages shoppers to purchase a product by offering an additional item for free or at a discount when they buy one.

By implementing a BOGO promotion, you incentivize your customers to buy more, which can enhance both the average order value and improve customer engagement. This strategy is especially useful for clearing inventory, promoting new products, or increasing sales volume.

With the right approach, you can tailor your WooCommerce BOGO offers to expand your customer base and increase revenue.

You can implement buy one get one free WooCommerce deals with advanced WordPress coupon plugins.

Smart Coupons for WooCommerce is a plugin from WebToffee that enables you to add BOGO features to WooCommerce stores. The plugin is available in free and premium versions, both of which feature WooCommerce BOGO coupon creation.

Note that you will need the premium version of the WooCommerce coupon plugin to configure advanced features like category-wise coupon restrictions, multiple giveaway options, giveaway cheapest product in the cart, etc.

A WooCommerce Buy One Get One offer can be of many types. We will be looking at two cases in this section, and that is:

Case 1: Buy any 1 product and Get 1 for free or at a discount

Case 2: Buy a specific product and Get 1 for free or at a discount

Step 1: Install And Activate The Plugin

1. On your WordPress dashboard, go to Plugins > Add New.
2. Search for the plugin ‘Smart Coupons for WooCommerce Coupons’.
3. Install and activate the plugin.

Step 2: Set Up A ‘Buy One Get One’ Coupon

1. On your WordPress dashboard, go to Marketing > Coupons.
2. Click on Add coupon and provide a coupon code and description.
3. Navigate to Coupon data > General.
4. Set the Discount type as BOGO (Buy X Get X/Y) offer.
5. You can limit the coupon application to either one time or repeated use by the customer. For instance, if you have a ‘Buy a MacBook Pro Get an AirPods free’ offer, if you select Apply BOGO repeatedly, you will get 2 AirPods free when you purchase 2 MacBooks. However, if this option is disabled, the coupon applies only once, so even if you buy 2 or more MacBooks you will only get 1 AirPods for free.
6. Configure the other options, such as free shipping, coupon scheduling, etc., as per your requirements.

7. Go to the Usage limits and Checkout options tabs and configure the required features.
8. Navigate to the Giveaway products tab.
9. Choose the product that you want to offer to the customers purchasing the products that you are promoting.
10. Once the product is selected, change the Quantity to 1. Also, change the ‘Price/Discount’ to your required values.
    For example, Choose
    – 100% to give the product away for free.
    – 50% to offer the giveaway product at half price.
    – $50 to deduct $50 from the price of the giveaway product.

11. Now configure the cart qualifying conditions under the Usage restriction and publish the BOGO coupon.

Let’s look into configuring the cart qualifying conditions for previously mentioned coupon types in detail.

Case 1: Buy Any One Product And Get One For Free/At A Discount

For example:

(a) Buy any 1 product in the store and get a shirt at a 50% discount

(b) Buy any 1 product in the category ‘Clothing’ and get a shirt for free

The cart qualifying condition in this scenario is ‘any one product’, meaning, add any product in the shop to the cart to qualify for the WooCommerce Buy One Get One coupon.

To set this up, go to Usage restriction under Coupon data and choose the Minimum quantity of matching product as 1.

Once you have published the coupon, add any product in your store to the cart to qualify for the giveaway.

Case 2: Buy a specific product and get one for free/at a discount

For example:

(a) Buy the blue bag and get a shirt for free

(b) Buy the blue bag and get a shirt at 20% discount

This type of BOGO discount can be used to promote a particular product in your store. Here the coupon will only be applicable if a specific product that you have mentioned is added to the cart.

To set this up, navigate to Usage restriction and check the options Product/Category restrictions and Individual quantity restriction. Under the Products field, specify the qualifying product and set the Min. Quantity as 1. You can publish the BOGO coupon once you have configured it.

Here, when you add the product ‘blue bag’ to the cart, you become eligible for the BOGO coupon.

You can create more WooCommerce Buy One Get One for free deals with the free version of the Smart Coupons for WooCommerce plugin. It includes BOGO deals such as ‘Buy 2 Get 1 at a discount’, ‘ Buy for $X and get $Y off for a product’, etc. You can also use the premium version of the plugin to create more advanced WooCommerce BOGO offers.

Some of the advanced WooCommerce Buy One Get One for free coupon features include,

• Buy a product and get any for free
• Buy a product and get any at x% discount
• Buy a product and get any product from a specific category
• Buy a product and get any product in the store
• Buy a product and get the same product as in the cart

For starters, WooCommerce buy one get one free offers and other discount deals should only be offered for a short period of time, and that too occasionally. This discourages people from waiting for discounts and creates FOMO (fear of missing out) during sales.

Another prime strategy for using BOGO coupons is to give away dead or excess stock. This way, you can save a ton on storage costs and build customer trust. Creating a good brand image is a step toward success. Giving away products and offering discounts are good practices that pave the way toward creating a successful brand image.

Additionally, creating WooCommerce buy one get one deals attracts the eye of many new customers. In fact, most customers search for discounts and Buy One Get One free deals before deciding on the platform to purchase from. This will aid in the development of your customer base. Offering giveaway products even helps you reduce cart abandonment—for obvious reasons!

Moreover, offering BOGO not only improves the sales for the products you are promoting but also attracts attention to other products in your store. Sure, you may have to give them a nudge through techniques like upselling and cross-selling, but this traffic can work magic. It will help you bring in a group of customers who are ready to make the purchase.

A WooCommerce Buy One Get One for Free deal is a type of WooCommerce discount tactic that is proven to work better than other promotions. This is because customers like giveaways. You can even increase the probability of the purchase by offering time-constrained coupons. This creates a sense of urgency and helps push customers to make faster decisions.

Setting WooCommerce BOGO coupons is seamless with the plugin Smart Coupons for WooCommerce. They offer many excellent features that let you set up robust WooCommerce Buy One Get One offers suitable for several use cases. So check the plugin out and let us know how you feel about it in the comments below.