The subscription business model in e-commerce requires renewals to happen in proper recurrence intervals. We can apply the default WooCommerce Cart and Product coupons only on the parent order and not for renewals.
For example, a $45/month subscription product with a $50 sign-up fee would normally cost $95 upfront, with a subsequent recurrence of $45 per month. If a product coupon worth $10 applies to the purchase of the subscription product, the subscriber needs to pay only $85 upfront. But, the renewals will continue at $45 per month.
WebToffee’s Subscription for WooCommerce along with Smart Coupons for WooCommerce plugin gives provision to avail coupon for all recurring payments. The plugin can create two types of subscription-specific coupons:
- Recurring Subscription Discount
- Recurring Subscription % Discount
The Recurring Subscription Discount coupon discounts the ongoing payment amount for a subscription product by a fixed value. For example, if you create a $10 recurring coupon, each and all recurring amount will be discounted by $10. If the subscription product’s price is $20, then it will charge the renewals at the discounted price of $10 only.
To offer a percentage discount on the recurring amount, set the discount type to be a Recurring Subscription% Discount.
For example, if a subscription product has an amount of $50 per month, a Recurring Subscription % Discount coupon for 10% means the customer pays $45 up-front for the recurring amount of the subscription per month.
Customers can use the subscription coupons to redeem them for every recurring payment. You can view the applied coupon for a specific subscription product from the cart as shown below:
Coupon will be applied on the sub total which includes sign-up fee.
With Zero Order
The plugin will disregard the coupon amount for orders with zero payment. This may specifically apply with a synchronized subscription or a free trial where the subscriber needn’t pay the initial payment.