Offer Customer-Specific Coupons in WooCommerce

This article explains in detail what customer-specific coupons are and how you can set special discounts for customers using the default WooCommerce settings. It also explains how you can generate and assign coupons to specific customers based on various conditions using a free plugin.

Customer-specific coupons on WooCommerce are a common marketing strategy employed to offer exclusive discounts to only the required users. These targeted customer-specific coupons let you reward your non-expendable customers without causing a big dip in your profits.

Customer-specific coupons are tailored discounts offered exclusively to individual customers rather than being available to all registered users in your WooCommerce store. These personalized and user-specific offers target specific customer segments, such as loyal shoppers, first-time buyers, or members of a particular user group.

For example, if a customer frequently purchases a particular product or has spent a certain amount over time, you can create a custom coupon code offering them a 10% discount on their next purchase. This not only acknowledges their loyalty but also encourages repeat business.

Giving out user-based coupons is a great way to attract more customers who are looking for more personalized treatment. In fact, over half (53%) of consumers admit that discounts and loyalty points increase their loyalty to a brand.

Over half of customers say discounts and loyalty points make them more loyal to a brand.

A large number of online shoppers seek such benefits—custom coupons are the right move towards influencing such customers.

Custom coupons can also help reduce cart abandonment, as a discount offered at checkout can convince customers to complete their purchase. These customer-specific coupons are ideal for rewarding first-time buyers, creating a sense of brand loyalty, and encouraging repeat purchases.

You can easily set up individual user-based discount coupons in your WooCommerce store using basic WooCommerce settings. However, it lacks several advanced coupon configurations you may require to set up a coupon for precision.

The Smart Coupons for WooCommerce is a free plugin that would help you set up advanced discount coupons for specific individuals in your store.

To create WooCommerce user-specific discounts using default features, follow these steps:

Step 1: Create a WooCommerce Coupon

• Go to WordPress admin dashboard > Marketing > Coupons > Add coupon.
• Provide a coupon code or generate one using the code generator.
• Under Coupon data > General, choose a discount type and coupon amount.

Step 2: Adding Eligible User Emails

• Go to the Usage restriction tab and add the email addresses of the customer(s). Only the customers added here will be allowed to use the coupon.
• Publish the coupon.

This will add the coupon to the store. Only the specified users will be able to avail the benefits of the coupon.

Here, the coupon is an $80 fixed cart discount for selected users. The coupon is configured to be shown on the checkout page and is applied automatically when products are added to the cart.

Now that we are done with that let’s set up customer-specific coupons with the free WooCommerce coupon plugin.

The Smart Coupons for WooCommerce from WebToffee is a top-rated freemium plugin that enables you to create WooCommerce coupons of any kind. The plugin incorporates several coupon enhancement and customization features that are not available in the default WooCommerce store.

Listed below are some of the advanced coupon features that you will get while using the free plugin.

• Ability to create Buy X, Get X/Y Discounts (BOGO)
• Auto-apply coupons
• Schedule coupon publishing
• Display the available coupons on multiple pages 
• Explicit product or category inclusion conditions
• Matching product-based restrictions
• Limit the number of items for which the coupon is applicable
• Limit the discount to a specific value
• Restrict coupons based on shipping and payment methods
• User-role based coupons
• Ability to offer giveaway coupons

Let’s see how you can create coupons based on user roles using a free plugin.

Smart Coupons for WooCommerce is a free third-party plugin that needs to be added to your WooCommerce store. To do so, install and activate the plugin on the Plugins page of your WordPress admin console.

You can easily specify the user role in the coupons that you have created by going to Coupon data > Checkout options. Specify the required roles under Applicable roles.

You can create customer-specific coupons of any kind using the Smart Coupons for WooCommerce plugin. We have hand-picked some of the most popular user-based coupons in WooCommerce. Take a look at the following use cases to identify how you can implement them with this plugin.

Scenario 1: Create One-Time User Coupons

One-time or single-time user coupons are discount coupons that can only be used once by a specific user. Such coupons will expire once it is used by a specific user.

To create a user-specific single-use coupon, specify the Usage limit per user under Coupon data > Usage limits as”1″ while setting up the coupon.

The specified user can now use the coupon exactly once in their cart.

Scenario 2: Create Sign-Up Coupons

Sign-up coupons are a different type of user-specific coupon that will be presented to a user when they sign-up for your store. These will not be available for repeat customers.

You will need the premium version of the Smart Coupons for WooCommerce plugin to set up such coupons. You can find more information in the article: create sign-up coupons in WooCommerce.

Scenario 3: Create N^th Purchase Discounts

Nth purchase discount coupons are coupons used to reward repeat purchases from customers. However, an nth-order discount can even be a first-order discount. Such coupon discounts encourage people to purchase more from your store.

Similar to the sign-up coupons, you will need the premium version of the Smart Coupons for Woocommerce plugin to configure this discount. Read the article on creating coupons for returning customers to know more.

Smart Coupons for WooCommerce plugin is an advanced discount coupon plugin in WooCommerce. It is one of the top-performing coupon plugins in WordPress, with over 30,000 active installs as of writing this article.

The plugin is well known for its diverse range of features, advanced coupon customizations, and ease of use. The following are some of the major features of the plugin.

• Create store credit and gift card coupons
• Offer advanced nth-order discount coupons
• Create sign-up coupons and cart abandonment recovery coupons
• Generate URL coupons
• Advanced BOGO offers
• Intrinsic customization options
• Multiple product giveaways
• Bulk coupon creation and email
• Count-down coupon banners to create a sense of urgency

Offering customer-specific coupons are sometimes the right move to gain acceptance from your customers. The more the customers are satisfied with your store the more the benefits. A loyal customer base can improve your sales, store performance, and profit. Offering customer-specific coupons are an easy and effective way to gain your customer’s trust.

Smart Coupons for WooCommere is an advanced WooCommerce coupon management plugin that enables you to set up customer-specific coupons with precision. Try the plugin and let us know your thoughts in the comments below.