This is a detailed guide on how to customize product recommendation widgets on your Shopify store using the WebToffee StoreFrog Recommendations App for Shopify.
Showing product suggestions to customers has often been a tried and tested marketing strategy for eCommerce stores. By tailoring these recommendations to shoppers’ preferences, you can significantly boost conversions, enhance customer experience, and increase average order value.
This article is for Shopify store owners who want to take customization to the next level using the WebToffee StoreFrog Recommendations App for Shopify. From setting up personalized suggestions to tweaking design elements that align with your brand, we’ve covered you with step-by-step instructions.
Let’s get started!
Key Takeaways:
- Customizing product recommendations on your Shopify store can significantly boost conversions, enhance customer experience, and increase average order value.
- The WebToffee StoreFrog Recommendations App makes it easy to create personalized, visually appealing widgets tailored to your store’s branding and customer preferences.
- Following best practices like strategic widget placement, clear CTAs, and a consistent design ensures your recommendations drive engagement and sales effectively.
Customizing product recommendations isn’t just a trend—it’s a necessity for any Shopify store aiming to stand out in a competitive eCommerce landscape. Here’s why:
1. Enhance Customer Experience
Generic product suggestions often feel impersonal and fail to engage shoppers. Customizing recommendations based on user behavior, browsing history, or purchase patterns creates a tailored shopping experience, making customers feel valued.
2. Boost Conversion Rates
Personalized recommendations are more likely to capture a shopper’s attention and lead to a purchase. Studies show that tailored suggestions can increase conversion rates by up to 15%.
3. Increase Average Order Value (AOV)
Cross-selling and upselling with relevant product recommendations encourage customers to add more items to their cart. This strategy effectively increases the total value of each transaction.
4. Strengthen Brand Identity
Customized recommendation widgets can be styled to match your store’s branding, ensuring a seamless and professional look. A cohesive design enhances trust and leaves a lasting impression on shoppers.
5. Adapt to Customer Preferences
As shopping trends evolve, so do customer expectations. Customization allows you to stay ahead by tailoring recommendations to meet changing demands, ensuring your store remains relevant and competitive.
With the right tools, like the WebToffee StoreFrog Recommendations App, customizing product recommendations is no longer a complex task. It’s an investment in delivering a shopping experience that drives loyalty, revenue, and growth.
To set up and personalize product recommendations on your Shopify store, we’ll use the SF Shopify Product Recommendations App. This app offers both free and premium versions, making it accessible to stores of all sizes. If your store processes up to 50 orders per month, the free version is ideal. For higher order volumes, explore the premium plans to find one that fits your business needs.
After installing the app, follow the below steps:
Step 1: Create a New Recommendation Widget in Shopify
- Go to the Home page of the SF Product Recommendations App.
- Select a page to show the recommendation widget.
- Then, choose a recommendation type. We’ll choose a custom widget.
Step 2: Choose a Title for Recommendation Widget
In this step, choose a catchy title for the recommendation widget.
Choose a title that’s clear, engaging, and fits your store’s vibe—something like “You May Also Like” or “Handpicked for You.” Make sure it gives customers a hint about what to expect and feels inviting enough to click!
Step 3: Choose Products to Recommend
Now it’s time to decide which products you want to showcase as recommendations. You can filter products using the following criteria:
- Date: Display products created within a specific time frame (e.g., Last 24 hours, Last 7 days).
- Category: Recommend products from the same category as the one currently being viewed.
- Price: Show products with a specific price or those priced higher or lower than the currently viewed product.
- Collection: Highlight products from the same collection.
- On Sale: Feature discounted products in the recommendation widget.
- Product Tags: Suggest products that share tags with the currently viewed product.
For this guide, we’ll use the Price filter and set it to recommend products priced above £10.
Step 4: Configure Conditions for Shopify Recommendations
This step lets you define when and to which products the recommendations should appear. You can configure conditions based on price, category, collection, or viewing date.
For this guide, we’ll set the recommendations to display only for logged-in customers.
Step 5: Customize Shopify Recommendations Widget
- Click on the Customize button from the Customise widget appearance section.
Customize Shopify Widget Layouts
- Choose how many products you want to display overall in the widget.
- Customize the display style for mobile, desktop, and tablet views, including the number of products to show per row.
- Select the alignment for the widget title and choose a font color that matches your store’s branding.
Customize Product Info in Recommendation Widget
- Choose whether to display the product price in the widget.
- Then, choose the alignment and font color for the product title.
Customize Action Button for Recommendation Widget
- Choose whether to display the “Add to Cart” button in the recommendation widget.
- Personalize the text for the “Add to Cart” and “Choose Option” buttons.
- Select the action for the “Add to Cart” button, such as redirecting to the cart page or staying on the product page.
- Adjust the button’s font and background color.
After making the necessary changes, click on the Create new recommendation button on the top right corner.
This will launch the recommendation widget on your store.
Want to make your product recommendations stand out and actually drive sales? Here are some simple yet effective design and UI/UX tips to keep in mind:
1. Keep It Simple: No one likes a cluttered page! Keep your recommendation sections neat and easy to navigate. A clean layout makes it easier for shoppers to focus on the products you’re suggesting.
2. Use Eye-Catching Images: Great visuals can make all the difference. Make sure you’re using clear, high-quality images that show off your products. Blurry or unappealing pictures? Big no.
3. Place Recommendations Where They Count: Where you show your product recommendations matters a lot. Here are some sweet spots:
- Homepage: Highlight your bestsellers or trending products.
- Product Pages: Suggest items that complement what they’re already checking out.
- Cart Page: Add some “frequently bought together” ideas or upsell options.
4. Make CTAs Pop: Buttons like “Add to Cart” or “Shop Now” need to grab attention. Use bold, clear CTAs and make sure they’re easy to click—especially on mobile devices.
5. Think Mobile First: Speaking of mobile, most shoppers browse on their phones these days. Make sure your recommendation widgets look amazing on all screen sizes, not just desktops.
6. Stay On-Brand: Your recommendation widgets should feel like part of your store, not an afterthought. Match the colors, fonts, and style to your Shopify store’s overall vibe. Consistency builds trust!
7. Make It Personal: Generic recommendations are boring. Use data like browsing history or past purchases to suggest products that feel tailored to your customers. Personal touches go a long way!
8. Show Key Info: Don’t overload shoppers with too much detail. Keep it simple by including the product name, price, ratings, or discounts. Just enough to pique their interest!
9. Test, Test, Test: Not sure what layout or design works best? A/B testing is your friend. Try different placements, designs, and content to see what clicks with your audience.
10. Add Social Proof: Include customer reviews, ratings, or testimonials for the recommended products. Seeing positive feedback helps build trust and makes customers more likely to consider those items.
The WebToffee StoreFrog Recommendations App is a Shopify app that allows you to create and customize product recommendation widgets to enhance your store’s user experience and boost sales.
Yes, the app offers both free and premium versions. The free version is ideal for stores with up to 50 orders per month, while the premium plans are designed for higher-order volumes and advanced features.
The best places for recommendation widgets are the homepage, product pages, cart pages, and thank-you pages. These placements maximize visibility and drive engagement.
Absolutely! You can customize the layout, colors, fonts, button styles, and even the number of products displayed to match your store’s branding.
The app provides analytics to track key metrics such as clicks, conversions, and sales generated by the widgets, helping you optimize their performance over time.
Customizing product recommendations on your Shopify store is more than just a nice-to-have feature—it’s a game-changing strategy to boost conversions, enhance the shopping experience, and build long-term customer loyalty. By using the WebToffee StoreFrog Recommendations App, you can easily create tailored, visually appealing widgets that align with your brand and meet your customers’ preferences.
Whether you’re aiming to upsell, cross-sell, or simply make the shopping journey more personalized, following the steps and best practices outlined in this guide will set you on the path to success. Start customizing today and watch your Shopify store thrive with higher engagement, improved sales, and happier customers.
Have questions or tips to share? Feel free to leave a comment below—your feedback is always welcome! 🚀
