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Customizing Gift Card Codes for WooCommerce Store

Last updated on February 14, 2025

Gift cards are an effective method of increasing customer engagement and attracting new customers. As a WooCommerce store owner, you may want to send gift cards to your customers to appreciate their loyalty or for marketing purposes. The WebToffee WooCommerce Gift Cards plugin offers an easy way to do this.

This article explains how you can take this experience further by customizing the gift card code. Customizing gift card codes adds value and personalization to the gifting experience. Custom codes can reflect the store’s branding, reinforcing brand identity and visibility with each use.

Default gift card codes

By default, the WebToffee plugin generates random 19-digit codes for gift cards. However, you can override this and create custom codes to suit your preferences.

gift card received on mail
Gift card received by mail

Steps to create custom gift card codes

  1. Install and activate the WebToffee WooCommerce Gift Cards plugin.
  2. From the WordPress dashboard, navigate to Gift Cards > Send gift card.

This page allows you to send gift cards to your customers. To learn more about the feature, refer to the Send Gift Card Coupon Manually From Backend article.

  1. Configure the gift card with the desired amount, template, and other details.
  2. Enable the option Use custom gift card code.
  3. Enter a custom gift card code in the Gift card code field. Please read the instructions below before configuring a custom gift card code.
Adding custom gift card code
Adding custom gift card code

Guidelines for configuring custom gift card codes

  • Character Types: Use alphanumeric characters and hyphens (-).
  • Character Limit: The maximum character limit is 12.
  • Random Characters: Use “ * ” to automatically insert random characters.
    • Example: GIFT-****-2024 will generate codes like GIFT-AB3D-2024 and GIFT-JAGY-2024.
  • Multiple Codes: Use more “ * ” to generate more unique codes.
  • Uniqueness: If you don’t use “ * ”, the same code will be shared with every user. Sending gift cards to multiple users at once without “ * ” will fail, as only one unique code will be created.
Custom gift card
Custom gift card

Incorporating brand identity

Custom codes can reflect your store’s branding, adding a layer of brand visibility. For example, if your store is named WebToffee, you can create a gift card code like WEBTOFFEE-****-****, which may generate codes like WEBTOFFEE-1234-ABCD and WEBTOFFEE-BWS4-ISGR.

Gift card code with branding
Gift card code with branding

By following these steps, you can use the WebToffee Gift Cards for WooCommerce plugin to provide a personalized and branded gifting experience for your customers.