Show Popular Products in WooCommerce: A Short Guide

This short guide explores the benefits of highlighting popular or top-selling products in your WooCommerce store. We will also look at how to recommend popular products in WooCommerce.

People prefer buying online for various reasons; some are looking for coupons and discounts, some are looking for more availability of options, and so on. But an important factor that makes your store customer likely is the overall shopping experience.

The key element to increasing sales in an eCommerce store is making things easy for your customers. Let them easily find out what they’re looking for. If your store doesn’t have the exact product they’re looking for, then recommend the best alternatives.

Popular products are simply products that are popular on your WooCommerce store. They are the best selling products that generate more sales than any other products in your store. It is natural that some products might have more sales than others.

These products are a major source of your WooCommerce store traffic. You can easily drive traffic to the product page by displaying them as popular products in your store.

Displaying best selling products in WooCommerce can benefit you in many ways. It is an easy way to generate more sales on your store website. Since these products are already proven to convert, getting more eyes on them will easily increase sales.

Highlighting the popular products is common in many eCommerce sites such as Amazon, Walmart, eBay, and so on. You might have seen the best seller widget on these popular eCommerce websites. Likewise, you can add a best seller widget on your WooCommerce store to display popular products on your store website using third-party plugins.

Furthermore, displaying top-selling or hot trending products as popular products also provide social proof to your customers. It is natural for shoppers to gravitate toward products that others have bought in the past. You can benefit from this by adding a best seller section on your store website to display popular products in your store.

As there are no default options available in WooCommerce to display popular products, you will need a third-party plugin to do the same. Here is where the WebToffee WooCommerce Product Recommendations plugin comes to the rescue.

Now let’s see how to display popular products on your WooCommerce store using the product recommendation plugin.

Before we get into the plugin configuration, make sure you have purchased the recommended plugin from the WebToffee website. After purchasing the plugin, download the plugin file from the My Account page.

Step 1: WooCommerce Product Recommendation Plugin Configuration

• Install and activate the WooCommerce Product Recommendations Plugin.
• Head over to the WooCommerce tab and select Product Recommendations.
• Click on Create Recommendations.

Step 2: Creating Best Seller Recommendations

• First, select the page on which you want the recommendation to appear. Here, you will have access to all the available built-in recommendation campaigns.

• You can opt for the pre-defined ‘Best seller’ campaign or create your own one with the create custom recommendations feature. Here, we will be going with the template. Click on the Best sellers template.

Step 3: Configuring the Product Recommendations Settings

Configure the recommendation settings according to your preference. The Manage Recommendations page serve as the plugin’s home page providing easy access to its key functions and settings. The four recommended settings are:

• Recommendation Title: You can set the title of the product recommendation to your preference. Try experimenting with creative titles to attract and engage store visitors.

• Display Conditions: You can add any number of conditions or criteria that need to be met for the product recommendation to be displayed.

For instance, if you want to display best sellers when a customer browses a hoodie from the “Men” category, the display conditions will be as shown below.

• Sort products by: By default, the campaign highlights the most popular products. There are various sorting options available, including ‘Latest,’ ‘Rating,’ ‘Price,’ and more. You can edit these to your preference.

• In the Visual Preferences setting, you can decide on the positioning and the number of products to be displayed. The Visual Guides link shows a preview of all the possibilities you can choose from.

• Click on Create Recommendations.

These are the recommendation settings for creating best sellers using the WooCommerce Product Recommendations plugin. For a more detailed understanding of the plugin features and settings, refer to the documentation guide.

Step 4: General Settings of the Recommendation Widget

Now we have some customization options in the ‘General Settings‘ tab of the plugin. You can choose to showcase your product recommendations in either a slider or grid format. Additionally, you can customize the title color and alignment. By default, out-of-stock items will be hidden, but you can disable this option by unchecking the box.

Step 5: Front-End Preview of Woocommerce Popular Products

Now, let’s go to the front end of our website and take a look at the popular products.

The WooCommerce Product Recommendations plugin by WebToffee is a simple but powerful tool that allows you to display diverse product recommendations in WooCommerce.

This plugin helps you to showcase not just popular products on your store site but also other recommendations such as, ‘Recently Viewed’, ‘Frequently Bought Together’, ‘Top-rated’ and more. You can display best selling popular products on a slider or as a grid on your shop page, category page, and product pages.

Key features of this product recommendation plugin are:

• Automatically generates upsell, cross-sells, frequently bought together and more
• Create recommendations using predefined templates or build custom recommendations
• Advanced conditional filters to configure recommendations by attributes
• Display trending products in slider or grid format
• Multiple options available to sort popular trending products
• Hide out-of-stock products

Using a product recommendations plugin helps effectively address the challenge of showcasing popular products in your WooCommerce store. Moreover, this solution not only highlights their best-selling products but also enhances customer engagement and satisfaction by making it easier for shoppers to discover and purchase these products

Our goal in writing this article is to inform you about how to display popular products in WooCommerce. We hope you can increase sales on your WooCommerce store with smarter product recommendations.

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