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How to Create Store Credit Coupons in WooCommerce (Free)

Last updated on April 24, 2026

The WebToffee Gift Cards for WooCommerce free plugin allows you to create specialized ‘Store Credit’ coupons that customers can use multiple times until their balance is gone. Unlike a standard flat discount that disappears after one use, store credit retains its value for the customer’s next purchase. To set this up, navigate to Marketing > Coupons in your WordPress dashboard, add a new coupon, and select ‘Store credit’ as the Discount Type. Once published, the coupon balance will automatically update every time a customer uses it at checkout. For example, consider making a $10 purchase and having 3 different coupons.

  • 25% flat discount coupon: You’ll save $2.5, but it’s no longer usable.
  • $25 flat discount coupon: The item is now free, but the coupon is no longer usable, and the remaining $15 cannot be used for other purchases.
  • $25 store credit coupon: The item will be free, and you’ll still have $15 left on the coupon to spend on your next purchase.

Creating a store credit coupon

  1. Install and activate the WebToffee Gift Cards for WooCommerce free plugin.
  2. From the WordPress dashboard, navigate to Marketing > Coupons > Add Coupon.
  3. Select Store credit as the Discount type.
  4. Set a Coupon amount.
  5. Configure the usage restrictions and usage limits as needed.

>> Set Up WooCommerce Coupons with Smart Coupons for WooCommerce.

WooCommerce Coupons - General Settings
WooCommerce Coupons – General Settings
  1. Publish the coupon.

The coupon balance will be updated based on usage. For Example, if I place an order worth $30 using the coupon, the coupon balance will be updated to $20.

WooCommerce Coupons - General Settings
WooCommerce Coupons – General Settings

The coupon can be used in the cart as any other coupon.

Applying WooCommerce Coupon
Applying WooCommerce Coupon