--- title: "How to Set Up an Effective Black Friday and Cyber Monday Popup" description: "Create a high-converting Black Friday & Cyber Monday pop-up in WooCommerce using the WebToffee Marketing app. Set triggers, targeting, and coupons easily." author: "Sanjai Valsan" published_date: 2025-11-20 modified_date: 2026-07-12 canonical_url: "https://www.webtoffee.com/docs/marketing-automation/black-friday-cyber-monday-popup-woocommerce/" source: "https://www.webtoffee.com" reading_time: 3 min word_count: 495 categories: - "Documentation" - "Embed Forms" - "Popups" - "WebToffee eCommerce Marketing Automation" --- ## Summary Create a high-converting Black Friday & Cyber Monday pop-up in WooCommerce using the WebToffee Marketing app. Set triggers, targeting, and coupons easily. ## Breadcrumb [Home](https://www.webtoffee.com/) > [Documentation](https://www.webtoffee.com/category/documentation/) > [WebToffee eCommerce Marketing Automation](https://www.webtoffee.com/category/documentation/marketing-automation/) > How to Set Up an Effective Black Friday and Cyber Monday Popup # How to Set Up an Effective Black Friday and Cyber Monday Popup *Last updated on July 12, 2026* The [WebToffee eCommerce Marketing Automation](https://marketing.webtoffee.com/) app helps you boost sales during the holiday season with dedicated Black Friday and Cyber Monday popups. To get started, go to Forms and Widgets > Popup and embed forms in the web app and select a ‘Holiday and Sales events’ template. Simply configure your offer with a short time delay, set your target audience, and customize the design with seasonal colors and a discount coupon before clicking ‘Publish’ to make the sale live on your store. Below are a few sample Black Friday and Cyber Monday pop-ups/forms built using the app. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/Untitled-design-14-1-705x1024.png) ## Step 1: Choose a Seasonal Template - Go to Forms & Widgets > Popup & embed forms. - Click Create new campaign. - Open Holiday and Sales events. - Select any Black Friday or Cyber Monday template. These templates already include seasonal styling and a predefined layout suitable for Black Friday and Cyber Monday offers. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/cyber-monday-and-black-friday-1024x513.jpg) ## Step 2: Configure Popup Settings (Recommended Offer Settings) Configure your pop-up using the following values for the best performance: ### 1. Trigger - Select After a delay and set the delay to 3 seconds. This ensures the pop-up appears early in the session without interrupting page load. ### 2. Display frequency - Select Once per day to prevent overexposure during heavy traffic and keep the pop-up effective. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/black-friday-campaign-settings--1024x470.jpg) ## Step 3: Targeting Settings and Visibility ### 1. Audience - Select All visitors to maximize reach and sales. ### 2. UTM parameters (Optional) - Use UTM parameters to show the pop-up to traffic from specific marketing campaigns (such as email campaigns, paid ads, etc). - Select a parameter, such as Campaign, then enter the value used in your URL (for example: bfcm, black_friday, or cyber_monday). The pop-up will appear only when the visitor’s URL contains that matching UTM parameter. - Skip this step if you want to keep the pop-up universal. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/utm-parameter-black-friday-1024x611.jpg) ### 3. Page URLs For best performance, - Include your homepage, shop, product categories, and product pages. - Exclude checkout, cart, and thank-you pages. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/page-urls-exxclude-and-include-1-1024x668.jpg) ### 4. Product Category (Optional) If the offer applies to specific categories, add those categories under: - Include categories. - Skip this step if the promotion is sitewide. ### 5. Device Visibility - Set device visibility to All devices. ## Step 4: Edit the Popup Template - Click Edit template to open the pop-up editor and configure the following: - Update headline: Use “Black Friday Sale – Get X% Off” or “Cyber Monday Deal – Limited Time Only” - Update the CTA button: Use “Grab the Deal” or “Reveal Code” - Add: - Countdown timer to create urgency (optional) - High-contrast BFCM colors (dark backgrounds, neon accents) ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/main-screen-black-friday-1024x613.jpg) - Click the Success page and configure the following: - Update the success message: Add a suitable success message on the rewards screen. Use “Your Black Friday deal is unlocked!” or “Done! You can now use your BFCM savings.” - Configure coupon settings: Click on the coupon block and attach a relevant coupon as a reward. Use relevant codes like “BLACKFRIDAY20” or “BLACKFRIDAYSALE.” ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/SUCCESS-SCREEN-BLACK-FRIDAY-2-1024x586.jpg) ## Step 5: Save and Publish the Popup - Click Finish Editing. - Name the pop-up and click Publish. The pop-up will now be live in your store and will appear to visitors based on the configured settings. ![Image](https://www.webtoffee.com/wp-content/uploads/2025/11/Untitled-design-15-1-1024x1000.png)## Plugin Spotlight Plugin spotlight Ecommerce Marketing Automation [View product](https://www.webtoffee.com/product/ecommerce-marketing-automation/) ## About the Author [Sanjai Valsan](https://www.webtoffee.com/author/sanjai/) Technical Content Writer at WebToffee, simplifying complex concepts for seamless user experiences. ## Documentation Navigation - [Getting Started](#getting-started-ecommerce-marketing-automation)- [Setup Guide](https://www.webtoffee.com/docs/marketing-automation/setup-ecommerce-marketing-automation/) - [Revenue Attribution Guide](https://www.webtoffee.com/docs/marketing-automation/revenue-attribution-ecommerce-marketing/) - [Set Up a Custom Domain](https://www.webtoffee.com/docs/marketing-automation/setup-custom-domain-woocommerce-emails/) - [What’s New](#whats-new-ecommerce-marketing-automation)- [Enrolling Past Customers](https://www.webtoffee.com/docs/marketing-automation/enrolling-past-customers-retrospective-triggering/) - [Revenue Attribution Guide](https://www.webtoffee.com/docs/marketing-automation/revenue-attribution-ecommerce-marketing/) - [Popups](#web-campaigns-ecommerce-marketing-automation)- [Create a Web Campaign](https://www.webtoffee.com/docs/marketing-automation/create-web-campaigns-woocommerce-marketing/) - [Customize Campaigns](https://www.webtoffee.com/docs/marketing-automation/customize-campaign-popup-woocommerce/) - [Welcome Campaigns](https://www.webtoffee.com/docs/marketing-automation/create-welcome-campaign-woocommerce/) - [Cart Recovery Campaigns](https://www.webtoffee.com/docs/marketing-automation/setup-woocommerce-abandoned-cart-popup/) - [Exit Intent Campaigns](https://www.webtoffee.com/docs/marketing-automation/setup-woocommerce-exit-intent-popup/) - [Create Embedded Forms](https://www.webtoffee.com/docs/marketing-automation/add-embedded-forms-woocommerce/) - [Embed Forms: Use Cases](https://www.webtoffee.com/docs/marketing-automation/embed-forms-woocommerce-use-cases/) - [Black Friday & Cyber Monday Popup](https://www.webtoffee.com/docs/marketing-automation/black-friday-cyber-monday-popup-woocommerce/) - [Spin Wheel Popup](https://www.webtoffee.com/docs/marketing-automation/create-spin-wheel-popup-woocommerce/) - [Revenue Attribution Guide](https://www.webtoffee.com/docs/marketing-automation/revenue-attribution-ecommerce-marketing/) - [Widgets](#widgets-ecommerce-marketing-automation)- [Add Free Shipping Bar](https://www.webtoffee.com/docs/marketing-automation/add-free-shipping-bar-woocommerce/) - [Restock Alert](https://www.webtoffee.com/docs/marketing-automation/setup-woocommerce-restock-alerts/) - [Embed Forms](#embed-forms-ecommerce-marketing-automation)- [Create Embedded Forms](https://www.webtoffee.com/docs/marketing-automation/add-embedded-forms-woocommerce/) - [Embed Forms: Use Cases](https://www.webtoffee.com/docs/marketing-automation/embed-forms-woocommerce-use-cases/) - [Black Friday & Cyber Monday Popup](https://www.webtoffee.com/docs/marketing-automation/black-friday-cyber-monday-popup-woocommerce/) - [Automations](#automations-webtoffee-ecommerce-marketing)- [Create Automation from Scratch](https://www.webtoffee.com/docs/marketing-automation/create-custom-woocommerce-email-automations/) - [Welcome Emails](https://www.webtoffee.com/docs/marketing-automation/create-welcome-email-automation-woocommerce/) - [Abandoned Cart Recovery Emails](https://www.webtoffee.com/docs/marketing-automation/set-up-abandoned-cart-recovery-emails-woocommerce/) - [Win Back Emails](https://www.webtoffee.com/docs/marketing-automation/create-win-back-email-automation-woocommerce/) - [Thank You Emails](https://www.webtoffee.com/docs/marketing-automation/set-up-thank-you-email-automation-woocommerce/) - [Configure Coupon Settings](https://www.webtoffee.com/docs/marketing-automation/configure-coupon-settings-automation-emails-woocommerce/) - [Enrolling Past Customers](https://www.webtoffee.com/docs/marketing-automation/enrolling-past-customers-retrospective-triggering/) - [Customize Automation Emails](https://www.webtoffee.com/docs/marketing-automation/customize-woocommerce-automation-emails/) - [Product Recommendation in Emails](https://www.webtoffee.com/docs/marketing-automation/woocommerce-product-recommendations-emails/) - [Revenue Attribution Guide](https://www.webtoffee.com/docs/marketing-automation/revenue-attribution-ecommerce-marketing/) - [Set Up a Custom Domain](https://www.webtoffee.com/docs/marketing-automation/setup-custom-domain-woocommerce-emails/) - [Product Recommendations](#product-recommendation-ecommerce-marketing)- [Getting Started](https://www.webtoffee.com/docs/marketing-automation/getting-started-product-recommendations/) - [Upsell](https://www.webtoffee.com/docs/marketing-automation/create-woocommerce-upsell-product-recommendations/) - [Cross-sell](https://www.webtoffee.com/docs/marketing-automation/create-woocommerce-cross-sell-recommendations/) - [Frequently Bought Together](https://www.webtoffee.com/docs/marketing-automation/create-frequently-bought-together-woocommerce/) - [Product Recommendation in Emails](https://www.webtoffee.com/docs/marketing-automation/woocommerce-product-recommendations-emails/) - [Coupon Settings](#coupon-settings-automation-emails)- [Configure Coupon Settings](https://www.webtoffee.com/docs/marketing-automation/configure-coupon-settings-automation-emails-woocommerce/) - [Automation Series](#automation-series-ecommerce-marketing)- [Welcome Email Series](https://www.webtoffee.com/docs/marketing-automation/create-welcome-email-automation-series/) - [Customer Journeys](#funnels-ecommerce-marketing-automation)- [Create a High-Converting Welcome Flow](https://www.webtoffee.com/docs/marketing-automation/setup-welcome-funnel-woocommerce/) - [Custom Domain](#custom-domain-automation-emails)- [Set Up a Custom Domain](https://www.webtoffee.com/docs/marketing-automation/setup-custom-domain-woocommerce-emails/)