How to Get Started with WebToffee eCommerce Marketing Automation

WebToffee eCommerce Marketing Automation is an all-in-one SaaS solution that connects your WooCommerce store to a powerful web app for automated marketing. To get started, you must link your store to the WebToffee Marketing app by installing the dedicated connector plugin. Once connected, you can launch automated email workflows, create targeted popups, and set up product recommendations directly from the WebToffee dashboard to boost your store’s conversions and sales.

There are two ways to connect your WooCommerce store to WebToffee Marketing:

1. Start from the WebToffee Marketing web app (Recommended)
2. Start from the WebToffee eCommerce Marketing Automation plugin

Both methods complete the same secure authorization process. Choose the one that matches how you began.

This method is ideal if you are starting from the WebToffee Marketing login page.

1. Go to the WebToffee Marketing login page.
2. Click, Let’s get started to create a new account, or log in to your existing account.

1. After logging in, enter your WooCommerce store URL.
2. Click Proceed.

You will be prompted to install the WebToffee eCommerce Marketing Automation plugin.

1. Log in to your WordPress admin dashboard (if prompted).
2. Click Install Now.
3. Click Activate.

1. After you install the plugin, the app redirects you to the connection page.
2. Click Connect Now.

3. Approve the connection request.

After you successfully connect your store, the app takes you to the dashboard. The app automatically publishes your first popup. You can customize the popup and preview it live on your website.

If you prefer to start from your WordPress dashboard, follow the steps below:

1. Go to Plugins → Add Plugin.
2. Search for WebToffee eCommerce Marketing Automation.
3. Click Install Now.
4. Click Activate. After you activate the plugin, it automatically redirects you to the store connection page.

1. Click Connect Now. You will be redirected to the WebToffee Marketing login page.
2. Create an account or login to an existing one.
3. Approve the connection request.

After you approve the request, the app connects your store and redirects you to the WebToffee Marketing dashboard.

Next, you can create your first email automation and set up a custom domain for your emails.

When you connect your store with the eCommerce marketing automation app, you can:

Create targeted popups such as welcome popups, cart recovery popups, exit-intent popups, seasonal popups, and more. Customize the design, add discount coupons, and publish them instantly on your store.

Launch automated email workflows like welcome emails, abandoned cart recovery, win-back campaigns, and thank-you emails. Include discount coupons, product recommendations, and configure a custom sending domain to deliver branded emails.

Create product recommendation blocks to upsell, cross-sell, and promote frequently bought together products. Display recommendations on your store or include them directly in your emails to increase average order value.

Create embedded forms and fixed banners to capture leads and promote offers. Target specific visitors with personalized discounts, deals, and promotions to drive more conversions.

Automatically notify customers when products are back in stock. Display free shipping bars to encourage higher cart values and increase completed purchases.

Add interactive spin-the-wheel popups to engage visitors and offer discounts, special deals, or exclusive rewards. Turn signups into a more engaging and conversion-focused experience.