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Import and Export WooCommerce Product Custom Field/Data from Third-Party Plugins

Last updated on October 25, 2025

Your WooCommerce store may rely on additional third-party plugins to manage features such as shipping services, dealer information, warranty data, or cost tracking. These plugins often add custom fields or metadata to your products.

When importing or exporting products, it’s essential to include these custom fields to ensure a complete and accurate data transfer. The Product Import Export Plugin for WooCommerce is designed to handle such metadata, enabling you to import and export all product information, including data added by external plugins.

In this article, we’ll walk through how the plugin manages third-party metadata during product import and export.

Add custom values for products 

When a third-party plugin is active on your site, it may add a new custom field to the product edit page.
For example, after installing and activating the Cost of Goods plugin, an additional field named Cost of Good appears under the General tab while editing a product.

Add cost of goods in product edit page

Specify a value in this custom field and click Update to save the product. You can now export this product along with its custom data.

Export custom field/data from third-party plugins

To export custom fields using the Product Import Export Plugin for WooCommerce, follow these steps:

1: Navigate to the Export Section

  • From your WordPress dashboard, go to:
    WebToffee Import Export (Pro)Export
  • Select the post type as Product.

2: Choose Export Method

You can choose either the Quick export method or the Advanced export method to include custom fields during export.

Pre-saved template is available only when you’ve previously saved a custom export configuration. It’s useful when you want to repeat the same export setup without manual reconfiguration.

Export custom field via Quick export method

  1. Select Quick Export as your export method.
  2. In the options, check:
    Meta (custom fields) – includes standard WooCommerce custom fields.
    Hidden meta – includes fields added by third-party plugins.
Select custom meta during quick export

You can either directly download the CSV by clicking Export, or proceed to the next step for advanced options.

Export custom field via Advanced export method

  1. Select Advanced Export and proceed to Step 3.
Export products using advanced export method
  1. In Step 4, all available meta fields will be displayed under:
    Meta (custom fields)
    Hidden meta
Mapping custom hidden meta during export
  1. Locate and select the custom field you want to export.
  • For example, if using the Cost of Goods plugin, select the field:
    meta:_wc_cog_cost
  1. Proceed to Step 5 for any advanced options and click Export to finish.

For a detailed walkthrough, refer to: How to Export Products

Custom fields in a CSV file

Once the export is complete, a CSV file will be downloaded to your system. This file includes all the custom meta fields added by your third-party plugins.

  • These meta fields will appear as additional columns at the end of the CSV file, after the standard WooCommerce fields.
  • Each custom field is labeled using the format:
    meta:your_custom_field_name

Example: meta:_wc_cog_cost

Sample custom meta column in exported CSV
Sample view of meta column in imported CSV file

Import custom field data/metadata from third-party plugins

When importing product data that includes custom fields:

  • WooCommerce requires the metadata to match the exact format used in the database.
  • The recommended approach is to first export an existing product to get a sample CSV with correctly formatted headers.
  • Fill in the necessary product data in that file and import it back into your store.

This method helps avoid compatibility issues and ensures all third-party metadata is correctly mapped.

For detailed import steps, refer to: How to Import Products