How to Generate Idealo Product Feed for WooCommerce

Thinking about reaching a wider audience for your WooCommerce store beyond your website? Listing your products on major price comparison platforms can connect you with thousands of potential buyers, and Idealo is a great starting point. To make it work, you’ll need to put together an Idealo product feed that fits Idealo’s requirements and helps your products stand out from the crowd.

As one of Europe’s leading price comparison platforms, Idealo attracts over 76 million users each month, all actively searching for the best deals across a wide range of products. That’s a massive audience your store could be tapping into right now.

In today’s ultra-competitive eCommerce landscape, offering great products isn’t enough; you must get them in front of the right shoppers at the right time. By listing your WooCommerce products on Idealo, you can boost visibility, attract price-conscious buyers, and drive more sales.

In this guide, we’ll walk you through how to generate a fully optimized Idealo product feed from your WooCommerce store with the help of WebToffee’s Product Feed for WooCommerce plugin.

Let’s turn searchers into buyers.

Idealo is one of Europe’s most trusted and widely used price comparison platforms. Launched in Germany, it has grown to serve millions of users across countries like the UK, France, Italy, and more. 

Think of it as the go-to destination for online shoppers who want to compare prices, check product details, and find the best possible deals—all in one place.

So, why should WooCommerce store owners care about Idealo?

1. Increased Product Visibility

By listing your products on Idealo, you put them in front of millions of users actively searching for deals. This helps you reach a broader audience beyond your own website traffic.

2. Reach a Comparison-Shopping Audience

Idealo users are not just browsing—they’re buyers. These shoppers already know what they want and are comparing offers, which means your products are being shown to high-intent customers.

3. Higher Chances of Conversion

Because you’re reaching ready-to-buy shoppers, the chances of turning clicks into sales are significantly higher. It’s a smart way to improve your return on marketing efforts without spending heavily on ads.

Before you can start listing your WooCommerce products on Idealo, you’ll need to create a product feed that follows their technical specifications. This feed acts as a structured data file that Idealo uses to display your product listings accurately on their platform.

Getting this part right is crucial, as incomplete or incorrectly formatted data can result in products not appearing or being rejected.

Mandatory Fields

To ensure your products are accepted and displayed properly, the following fields are required in every Idealo feed:

• ID – Your unique internal product ID (for consistent tracking and updates).
• Title – A clear and descriptive product name.
• Price – The final selling price inclusive of VAT.
• Availability – Stock status (e.g., in stock, out of stock).
• Product URL – A direct link to the product page on your WooCommerce store.
• Image URL – A link to the main product image.
• Delivery Time – Number of working days until the item is shipped.
• Shipping Costs – The cost of shipping to the buyer.
  

Optional but Highly Recommended Fields

While not required, including these additional fields can significantly improve your product visibility and matching accuracy on Idealo:

• GTIN (Global Trade Item Number) – Such as UPC, EAN, or ISBN.
• Brand/Manufacturer – Helpful for matching products across different sellers.
• MPN (Manufacturer Part Number) – Useful for specific item identification.
• Category – Your internal or Idealo’s suggested product categorization.
• Condition – Indicates whether the item is new, refurbished, or used.
• Short Description – A brief overview of the product.
• Energy Label Link – Required for products with energy efficiency ratings in some categories.
  

Supported Formats

Idealo accepts product feeds in the following formats:

• CSV 
• XML 
• TXT 

Idealo recommends using UTF-8 encoding and keeping your feed updated at least once per day to reflect real-time changes in price, availability, and stock.

Before you jump into creating your Idealo product feed, it’s important to make sure your WooCommerce store is properly set up for it. A clean, complete, and well-organized product catalog not only helps you meet Idealo’s requirements but also improves how your products perform once they’re listed.

Here’s how to get your store ready:

1. Keep Product Data Updated and Well-Categorized

Idealo relies heavily on the data you provide, so accuracy is key. Start by reviewing your existing product listings:

• Make sure prices, stock levels, and availability statuses are current. If a product goes out of stock or the price changes, this needs to be reflected in the feed.
• Assign products to relevant categories. Although Idealo has its own taxonomy, having your internal categories organized makes mapping easier during feed creation.
• Remove outdated or inactive products that you no longer sell, so your feed stays clean and relevant.
  

2. Use Essential Attributes for Better Matching

Some product attributes aren’t mandatory, but they significantly improve how Idealo recognizes and lists your products. These include:

• SKU (Stock Keeping Unit): A unique identifier that helps with inventory management and prevents duplication.
• Brand: Helps Idealo categorize and compare your product accurately with others in the same brand range.
• GTIN (Global Trade Item Number): Including EANs or UPCs boosts your chances of being matched with the exact product Idealo already knows.
• MPN (Manufacturer Part Number): Especially useful for technical or industrial products where product models matter.
  

These details can directly impact whether your product appears correctly and competitively on Idealo.

3. Optimize Titles and Descriptions for Comparison Shoppers

When shoppers are comparing dozens of products side-by-side, first impressions matter. You want your listing to stand out for the right reasons. Here’s how:

• Keep product titles clear and keyword-rich. Include the brand, product type, model number, and any key differentiators (e.g., “Sony WH-1000XM5 Wireless Noise Cancelling Headphones”).
• Avoid fluff in descriptions. Be concise but informative—mention size, material, technical specs, or features that set your product apart.
• Use consistent formatting. This helps both your own store’s organization and Idealo’s parsing of the data.

Using a dedicated plugin like WebToffee’s WooCommerce Product Feed plugin makes generating an Idealo feed simple, reliable, and repeatable. Here’s a step-by-step walkthrough to help you get started. 

Step 1: Install and Activate WebToffee Product Feed Plugin

First, install the plugin on your WooCommerce store:

After completing your purchase, log in to your WebToffee account and download the plugin file from the My Account section.

• In your WordPress dashboard, go to Plugins > Add New.
• Click on Upload Plugin, choose the downloaded ZIP file, and then click Install Now.
• Once the installation is complete, click Activate to start using the plugin.

Step 2: Create a New Feed for Idealo

Navigate to WebToffee Product Feed > Create new feed to start building your Idealo feed.

Configure the settings as mentioned below:

• Country: Select the target country where you will market your products on Pinterest.
• Channel: From the list of supported channels, choose Idealo. The plugin will automatically pre-load Idealo’s required and optional fields, saving you time on configuration.
• File Name: Enter a name for your feed file (e.g., Idealo feed).
• Auto-Refresh Interval: Set how often the feed should automatically update (e.g., daily, twice a day).
• Cron Type: Choose between WordPress Cron (more straightforward setup) or Server Cron (more reliable for large stores) to schedule automatic feed refreshes.

Step 3: Filter Product Feed Data for Idealo

The WebToffee Product Feed plugin offers robust filtering tools to help you generate a precisely tailored Idealo product feed. Whether you want to include only certain items or exclude products that don’t align with your Idealo strategy, these filtering options give you full control over your feed content.

Basic Filtering Options

You can easily refine your feed by applying these simple yet effective filters:

• Categories & Tags: Include or exclude specific product categories or tags to focus your feed on a targeted product range.
• Exclude Specific Products: Manually deselect any individual items you prefer not to list on Idealo.
• Exclude Out-of-Stock Products: Automatically filter out products that are currently unavailable, keeping your feed clean and up to date.
• Product Variations: Choose whether to include specific variations like sizes, colors, or styles.
• Product Types: Filter based on product types, such as simple, variable, grouped, or external, to customize your feed content.

Advanced Filtering Options

For more granular control, the plugin also supports Advanced Filtering using conditional logic. This allows you to set “if-then” rules to define exactly which products should be included in the feed.

For example:

If the product price is greater than $50, then include it in the feed.

These rule-based filters are ideal for:

• Highlighting high-value or premium products
• Excluding promotional or seasonal items
• Automating feed customization based on product attributes like price, brand, stock status, or custom fields

With both basic and advanced filters, you can craft a smart, dynamic Idealo feed that aligns perfectly with your business goals.

Step 4: Map WooCommerce Fields to Idealo Attributes

This is a critical step. The plugin will attempt to auto-map many fields, but you should verify and adjust as needed:

Idealo Field	WooCommerce Source Example
id	Product ID or SKU
title	Product Name
price	Regular or Sale Price
image_url	Product Image
availability	Stock Status
shipping_costs	Flat rate or custom field
gtin, brand	Custom fields or attributes

If your store uses custom fields (like GTIN or MPN), you can map them manually using WooCommerce meta keys or product attributes.

• Click Generate Feed. 

Step 5: Generate Idealo Product Feed

You’re just one step away from making your products available to millions of Idealo shoppers. In this final step, you’ll generate your Idealo-compatible product feed file using the configurations and filters you’ve already set.

1. Select a Batch Count

Start by selecting the batch count, which determines how many products the plugin processes at a time during feed generation. If you’re not sure what to choose, it’s best to go with the default value recommended by the plugin.

2. Choose the File Type

Idealo supports several feed formats, but to keep things simple and compatible, Idealo recommends uploading the product feed in CSV format, as it ensures easy processing and broad compatibility.

So, unless you have a specific reason to choose otherwise, CSV is your best option here.

3. Click Generate

Once all your settings, filters, and field mappings are in place, click the Generate button. The plugin will create your feed file, which you can preview, download, or share via a URL. This file is now ready for submission to Idealo.

Once the feed has been successfully generated, you’ll see a confirmation message: “Feed generated successfully!”

At this point, your Idealo product feed is ready for use.

What You Can Do Next

After your Idealo feed is successfully generated, you have several options for managing and sharing it:

• Download the Feed: Save a copy of the feed file to your device for review or for manual submission to Idealo.
• Edit Feed Configurations: Need to make changes? You can go back and adjust settings, filters, or field mappings anytime.
• Go to Manage Feeds: Head over to the Manage Feeds section to view all your existing feeds, monitor their status, update schedules, or regenerate feeds as needed.
• Copy Feed URL: Click the Copy URL button to get the direct link to your Idealo product feed. This URL can be submitted to Idealo for automatic fetching and updates.

This marks the completion of the feed creation process. Next, it’s time to connect your store to Idealo and start reaching new customers.

Step 6: Submit Your Feed to Idealo

Once you’ve generated your Idealo-compatible product feed using a WooCommerce plugin like WebToffee or CTX Feed, the next step is to submit it to Idealo.

This process involves creating a merchant account, providing your feed URL, setting up fetch frequency, and validating the feed to ensure your products are listed correctly.

To begin, you’ll need to register for an Idealo Business account: https://business.idealo.com/en/registration/start

You can refer to this official documentation to learn more about how to set up and manage a product feed on Idealo.

Getting your products listed on Idealo is just the first step—optimizing your listings is what truly makes the difference. By refining your feed content and ensuring a smooth shopping experience, you can boost visibility, win more clicks, and ultimately drive more sales.

Here are some proven tips to help your WooCommerce products stand out on Idealo:

1. Ensure Data Accuracy and Completeness

Idealo relies entirely on your product feed to display your listings. If your data is inaccurate or incomplete, it can lead to:

• Poor search visibility
• Incorrect product matches
• Rejected or suppressed listings

To avoid these issues:

• Fill in all mandatory and recommended fields, including product title, description, price, image URL, brand, GTIN, and shipping cost.
• Keep your feed updated regularly, ideally with automated syncs to reflect real-time changes in stock or price.
• Validate your feed using Idealo’s merchant dashboard or feed testing tools to catch errors before they affect your listings.
  

2. Stay Competitive with Pricing and Delivery Time

Since Idealo is a price comparison platform, shoppers are always looking for the best deal, not just in price, but in value.

Here’s how to stay ahead:

• Set competitive prices: Regularly monitor the market and adjust your pricing strategy to stay in line with (or beat) competitors.
• Offer attractive shipping rates: Consider free or flat-rate shipping options when possible.
• Minimize delivery times: Shorter delivery estimates (e.g., 1–2 working days) are more appealing and can improve conversion rates.
  

Even a small difference in shipping cost or delivery time can tip the scale in your favor when a shopper is comparing similar products.

3. Use High-Quality Product Images and Accurate Availability

First impressions matter—your product image is often the first thing a shopper sees.

• Use clear, professional-quality images with a plain background. Avoid watermarks or promotional overlays.
• Ensure image URLs are valid and properly linked in your feed. Broken or missing images can reduce click-through rates.
• Show accurate stock availability: Avoid listing out-of-stock items. If an item is unavailable, your feed should reflect that immediately to prevent customer frustration and order cancellations.

Integrating your WooCommerce store with Idealo is a smart move if you’re looking to increase your product visibility, reach high-intent comparison shoppers, and drive more sales, without the heavy lifting of traditional advertising. By following the step-by-step guide outlined in this article—from preparing your store and generating the feed to submitting it and optimizing your listings—you’re setting yourself up for long-term success.

Ready to get started? Use a reliable tool like the WebToffee Product Feed Plugin for WooCommerce to streamline the entire process. And if you ever need help, explore the plugin documentation or reach out to the support team for expert guidance. 

Happy selling!