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Set Up Product Giveaway Offers in WooCommerce

Last updated on February 3, 2025

To boost sales in e-commerce, one of the latest trends is to offer giveaway products along with coupons. Smart Coupons for WooCommerce plugin enables you to set up giveaway discounts easily.

To get started, create a coupon with one or more giveaway products. Once the customer reaches the checkout stage, they can select the desired giveaway product(s). Moreover, with the plugin, you can set your giveaways at a discounted rate or percentage, giving you more control over the promotions. For example, Buy X and get Y at a discounted price, Spend X and get Y at a discounted percentage, etc. Using these strategies can enhance your marketing campaigns and increase customer satisfaction.

Set up Giveaway Product

To create a coupon with a giveaway product,

  • From the WordPress dashboard, navigate to Smart coupons > Add coupon.
Smart Coupon for WooCommerce - Main menu
Smart Coupon for WooCommerce – Main menu

From the Add coupon window, key in the appropriate coupon code and description. Based on your requirement, you may also assign:

  • Coupon start and expiry dates
  • Auto-apply coupon
  • Restrict usage based on product or category.
  • Specify quantity restrictions and many more.

You can offer giveaways for all available discount types (percentage discounts, fixed cart/product discounts, etc.). However, the BOGO discount type provides a more advanced and flexible set of options for configuring discounts. To learn more about how to set up BOGO offers, refer to the article Set up BOGO Discounts in WooCommerce.

Next, navigate to the Giveaway Products tab from the Coupon data metabox, as shown below:

Smart Coupon for WooCommerce - Coupon data meta box
Smart Coupon for WooCommerce – Coupon data meta box
  • Select the products to provide as a giveaway from the Free Products section. The chosen product(s) will be added to the customer’s cart upon applying the coupon. However, the plugin will prompt the customer to choose a free product from the available options during checkout.
  • The Giveaway discount option enables you to offer free products at a discounted or percentage price. Input the desired value and select either % or $ from the drop-down. For instance, you could offer a 30% discount or a $30 discount on the chosen free product. If you wish to provide the entire product for free, there’s no need to select anything here.
  • By selecting the Apply tax only on discounted value option, you can discount the tax of the giveaway product, in addition to its price. This means the tax will only be applied to the cart value after the discount.
  • Finally, click on Publish, and your Giveaway coupon will be ready to use.