Meet Google’s consent requirements for EU, UK, and Switzerland with our Google-certified CMP for WordPress Buy Now

Home > Docs > Google Additional Consent

Google Additional Consent

Last updated on August 29, 2024

Google Additional Consent is a specification that allows TCF v2.2-compliant publishers to obtain consent and work with ad tech providers that are not registered with the IAB Europe’s Transparency & Consent Framework (TCF) but are listed on Google’s Ad Tech Providers (ATP) list.

Achieving compliance with TCF v2.2 entails utilizing a CMP, such as the GDPR Cookie Consent plugin, that aligns with the framework’s standards.

  1. From the dashboard, click on Cookie Consent > Cookie banner.
  2. In the General section, click on the Support IAB TCF 2.2 option. Enabling this option will also enable the Additional consent option.
Enable IAB TCF V2.2
Enable IAB TCF V2.2
  1. Click on Support Google’s Additional Consent to enable Google’s additional consent.
Enable Google Additional Consent
Enable Google Additional Consent