Google Additional Consent is a specification that allows TCF v2.2-compliant publishers to obtain consent and work with ad tech providers that are not registered with the IAB Europe’s Transparency & Consent Framework (TCF) but are listed on Google’s Ad Tech Providers (ATP) list.
Achieving compliance with TCF v2.2 entails utilizing a CMP, such as the GDPR Cookie Consent plugin, that aligns with the framework’s standards.
Steps to Activate Google Additional Consent
- From the dashboard, click on Cookie Consent > Cookie banner.
- In the General section, click on the Support IAB TCF 2.2 option. Enabling this option will also enable the Additional consent option.
- Click on Support Google’s Additional Consent to enable Google’s additional consent.