How to Maximize Sales Using URL Coupons Effectively?

This guide sheds light on how to increase WooCommerce sales with URL coupons. It discusses the benefits of configuring coupon URLs and provides a step-by-step setup guide using a WooCommerce coupon plugin.

Have you ever wondered why some of your coupon campaigns, despite offering great deals, fail to capture the attention that it deserves?

You may have done everything right when creating WooCommerce coupons, yet the number of people using them remains disappointingly low. Why does this happen? Why does this happen? Most of the time, it’s due to low visibility—customers don’t realize the coupon exists.

So, how can you avoid this in your WooCommerce store? You can do this by showcasing your coupons in places where customers are most likely to notice them.

URL coupons are coupon links that automatically get applied when somebody clicks on that URL. This makes it easy for your customers to apply coupons in just a single click. No fuss about copy-pasting the coupon code by visiting the store; a discount will be applied in just a single click.

You can embed these links in engaging content like text, images, or buttons and share them where they’ll capture maximum attention. Blogs, social media, or any platform frequented by your target audience are excellent starting points. Identify where your customers are most active and strategically place these shareable links to drive traffic to your store.

Now that we understand what URL coupons are, let’s explore how they can improve sales.

In short, coupon URLs help run effective, targeted promotions. These links embed discount codes, allowing WooCommerce store owners to create a convenient and seamless shopping experience for customers. Here’s a detailed look at how you can leverage these special link coupon codes:

• Enhance email marketing campaigns: You can make your email marketing campaigns successful by adding coupon URLs to them. You can create coupons that go with your campaign specifics and make sure each email sent is given a favorable response.
• Enable long-term deals in your store with coupon URLs: It is a great practice to offer coupon discounts or deals that run for a long period in your store. Such offers are usually displayed by a banner in the sidebar or on the header of the site. If you use coupon URLs for this purpose, your store visitors would really appreciate it by redeeming the coupons promptly.
• Ensure customer retention by winning back lost customers: There would be customers who never came back to your store after making one or two purchases. You can bring them back by sending personalized emails containing limited-period coupon URLs. This will create an urgency in them to make the purchase as fast as possible.
• Share coupons for maximum reach: Promote coupon URLs across blogs, affiliate platforms, and social media. Focus on platforms where your target audience is most active, such as Facebook, Instagram, Twitter, or YouTube. Sharing visually appealing and informative posts with coupon links can significantly expand your reach and increase conversions.
• Enable add-to-cart URLs: Boost sales by leveraging the add-to-cart URLs feature of a URL coupon plugin. These links not only apply discounts but also directly add products to the customer’s cart and guide them to checkout. This process, combined with an applied discount, encourages faster purchases. When sharing Add-to-Cart URL coupons on blogs or social media, ensure you provide sufficient product information. This helps customers make informed decisions and increases the likelihood of conversions.
• Utilize QR Codes: By displaying QR code coupons in place of coupon URLs in prominent places, you can redirect customers to your shop page.

To sum up, URL coupons are a powerful tool for marketing WooCommerce store deals to your target audience. They simplify the shopping experience and make discounts more accessible. Next, let’s explore which plugin to choose and how to set up link coupon codes in WooCommerce.

WooCommerce’s default coupon features do not support URL-based coupons. Therefore, you need a plugin to extend this functionality to your store.

When exploring URL coupon plugins for WooCommerce, choosing the right one is crucial to avoid confusion and unnecessary expenses. With numerous options available, store owners can feel overwhelmed determining which plugin best suits their needs.

First, analyze your requirements. If you’re looking for a comprehensive coupon management tool that extends WooCommerce’s functionalities, Smart Coupons for WooCommerce by WebToffee is an excellent choice. Its basic version includes features like coupon URLs, BOGO deals, and auto-applied coupons. The premium version offers even more advanced capabilities, such as an enhanced BOGO module, purchase history-based coupons, and WooCommerce free gifts.

However, if your primary need is a URL coupon tool with advanced features like QR codes for coupons and add-to-cart URLs, the URL Coupons for WooCommerce plugin is a smarter investment.

When evaluating plugins, consider both their cost and value. Smart Coupons for WooCommerce stands out as a feature-rich solution that delivers exceptional value for its price.

Let’s take a look at creating URL coupons using the basic version of the WooCommerce Smart Coupons plugin.

1: Install and Activate the Smart Coupons for WooCommerce Plugin

• Go to Plugins > Add New Plugin
• Search for “Smart Coupons for WooCommerce”
• Click on Install, then Activate the coupon plugin.

2: Creating a WooCommerce Smart Coupon URL

• Navigate to Smart Coupons > Add coupon
• Provide a coupon code and, optionally, a description for the coupon.
• Once the coupon code is added or generated, a Copy coupon URL button will appear. Click on it. Use this URL in buttons, social media CTAs, or other marketing materials.
• After configuring the coupon, click Publish to save it.

And that’s it! You’ve successfully created a coupon URL using the Smart Coupons for WooCommerce plugin. While URL coupons are a handy feature, Smart Coupons offers a broader range of options for creating highly targeted and effective coupon campaigns.

Now, let’s take a look at how to create add-to-cart URLs using the WebToffee URL Coupon plugin for WooCommerce.

1: Install the WebToffee’s URL Coupon for WooCommerce Plugin

• Go to Plugins > Add New Plugin > Upload Plugin
• Select the .zip folder and click on Install now
• Activate the URL coupon plugin

2: Create Add-to-Cart WooCommerce Coupon URLs

• Go to Smart Coupons > Add coupon to create WooCommerce coupon.
• Configure the General settings, including the discount type, coupon amount, etc.
• Navigate to the URL Options tab, where you’ll find the following fields:
  • Unique URL: Customize this field to create the coupon’s unique URL.
  • Add Products to Cart: Specify products to be automatically added to the cart when the customer clicks the coupon URL.
  • Redirect URL or Page: Choose the page to redirect customers to after they click the coupon link. (default is the cart page).
  • Display logo on QR Code: Decide whether to include a logo in the QR code generated for the coupon.
• After reviweing all the settings, you can click on Publish.

Copy the unique coupon URL and paste it into a blog post, website, or marketing email to create a hyperlink. When customers click the link, the coupon is automatically applied, and they are redirected to the configured page (e.g., the cart or checkout).

The easier your customers find your website to deal with the better your sales will grow. Enabling URL coupons is all about giving your customers a faster and easier experience in your store. Hopefully, this article was useful in understanding all about coupon URLs and how to enable them in your store.