The IAB’s Transparency and Consent Framework (TCF) is a standardized framework designed to ensure transparency and compliance in digital advertising practices, explicitly addressing GDPR requirements. It provides guidelines and technical specifications for Consent Management Platforms (CMPs) to manage user consent and preferences regarding data processing activities.
To align with this industry standard, WebToffee is now officially registered and certified under IAB Europe and included in the CMP list of IAB Europe’s CMP Compliance Programme, which would be beneficial as it adds an extra level of credibility. After installing the GDPR Cookie Consent plugin, follow the below-mentioned steps to make your site TCF-compliant.
- Choose the law as GDPR.
- Enable IAB TCF 2.2 support.
Choose the law
TCF is an accountability tool that relies on standardization to facilitate compliance with GDPR. So it’s necessary to choose GDPR as the law.
- From the Dashboard, Navigate to GDPR Cookie consent > Settings.
- In the General tab Select the type of law as GDPR or CCPA & GDPR.
Enable IAB TCF
The IAB TCF has to be enabled manually to make your site compliant. Follow the below-mentioned steps to enable TCF
- From the Dashboard, Navigate to GDPR cookie consent > Settings.
- In the General tab move to Enable IAB TCF 2.2 support and click to enable it.
- Click on Update settings to save the changes.
Once the changes are saved, the TCF-complaint consent banner will be delivered automatically to those users who access your site from the applicable regions.
In the case of the cookie banner, the first and second layers of the cookie banner are non-editable, as IAB TCF v2.2 enforces strict policies on the wording used to ensure clear and concise information for users about the collection and processing of their data.
Consent preferences
The user can click on the Customize button in the Cookie banner to state their preferences. Consent preferences include the user’s choices or preferences regarding vendors, purposes, and special features defined within the TCF framework. Once IAB TCF is enabled and the user interacts with the website, the CMP sends consent signals to vendors, indicating the user’s consent preferences for each vendor and purpose. These signals help vendors determine whether they have the user’s consent to process their data for specific purposes.