Integrate WooCommerce product feeds with Google Shopping and Facebook Business Manager

Generate WooCommerce product feeds to sync with the Facebook store and Google Merchant Center.

featured image of WebToffee WooCommerce Product Feed & Sync Manager

WebToffee WooCommerce Product Feed & Sync Manager

  • Generate WooCommerce product feeds for FB and Google shops
  • Supports Google local products inventory, Google Promotions, Buy on Google
  • Sync WooCommerce products to Facebook catalog
  • Add additional fields to WooCommerce products
  • Advanced product filtering options
  • Advanced category and attribute mapping for Facebook and Google shops
  • WPML multilingual and multicurrency support
  • Manage (edit, download, refresh, copy) generated product feeds

A subscription entitles you to 1 year of updates and support from the date of purchase.

100% No-Risk Money Back Guarantee.

Create WooCommerce product feeds for Facebook and Google shops

Easily integrate WooCommerce product feeds into Facebook shops and Google Merchant Center within a few clicks.

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Generate WooCommerce product feeds

Instantly generate WooCommerce product feeds and integrate them with Facebook and Google shops (free listings, shopping ads, dynamic remarketing, local product inventory).

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Support for various Google Shopping Programs

Generate product feeds for various Google Shopping Platforms like Google Local Product Inventory, Google Merchant Promotions, and Buy on Google (Google Shopping Actions).

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Sync WooCommerce products to FB catalog

Sync on demand for WooCommerce products with Facebook catalogs and make your store products visible on FB and Instagram shops.

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Manage catalog synchronization logs

Get detailed reports of Facebook catalog sync for WooCommerce products. The synchronization log will help you get more info on the reasons for failed syncs and debug the issue.

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Advanced product filters

Filter out specific products/categories from being featured on Facebook or Google shops using advanced product filtering options.

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Schedule auto feed refresh interval

Enable auto feed refresh option to get auto updates regularly for changes in WooCommerce product pages. Auto-refresh intervals can be scheduled for 30 minutes, 6 hours, and 12 hours, and daily, weekly, or monthly.

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Advanced category mapping

Make your customers easily find out your store products by mapping WooCommerce product categories with Facebook and Google categories or subcategories.

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Mapping attributes for WooCommerce products

By adding attribute mapping to their feed, store owners can create custom fields and add additional data to WooCommerce.

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Multilingual and multicurrency support

Support for multiple languages and currencies will take your WooCommerce store products to reach out to millions of users.

Grab more eyeballs for your store products by listing them on Facebook and Google shops.

Make your WooCommerce store products visible to millions of active online users.

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Create unlimited WooCommerce product feeds

Create unlimited product feeds for WooCommerce and integrate them into Facebook, Instagram, and Google shops. Generate WooCommerce Google product feeds for syncing with Google Merchant Center to promote your products on Google Shopping.

You can also connect WooCommerce with Facebook Business Manager using WooCommerce product feeds for Facebook. The plugin helps you simplify the process of creating product feeds and distributing them in popular sales channels where you can find potential customers.

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Create unlimited gift cards for customers and customize them.
Choose default gift card templates that are available in five categories: General, Birthday, New Year, Anniversary, and Christmas

Generate product feeds for various Google Shopping Programs

You can create product feeds for different Google sales channels like Google Local Product Inventory, Google Merchant Promotions, and Buy on Google (Google Shopping Actions). This will help you get more visibility for your products both online and offline.

You can build your online presence and let your customers know that your store has the items they’re looking for.

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Add custom fields to WooCommerce products

There are numerous fields available on Facebook and Google shops that are not available by default inside WooCommerce. This plugin adds certain additional fields to WooCommerce product edit pages, eliminating the need for store owners to manually enter these details.

It supports numerous custom fields to be added to the WooCommerce edit product pages.
These fields include Brand, GTIN, MPN, Condition, Age group, Gender, Color, Material, Pattern, Size, Unit price, and more.

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Add personalized gift cards and category from new template section
Customize and send emails with gift card from the send gift card tab

Manage generated product feeds

You can view detailed log history for all generated product feeds and manage all your feeds from one place within the plugin. Get detailed reports of product feeds generated, including the number of products, refresh interval, updated date and time, etc.

From the Manage Feeds page, you have the option to edit the feed settings, download, refresh and copy the feed URL.

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Sync WooCommerce products with FB catalog

Aside from product feeds, you can connect your WooCommerce store with the Facebook Business manager with the Facebook product catalog sync. Display your store products on Facebook shops with Facebook catalog synchronization.

The catalog sync option allows you to sync and update product information anytime. As another advantage of catalog sync, you can edit or delete synced products right from the Facebook Business Manager, unlike the product feed method, where any edits or deletion has to be done from the store site itself.

You can make shopping easy for your customers without interfering with their social media activities. The single-shop experience works seamlessly on Facebook and Instagram shops.

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Manage gift card amounts with predefined amounts or custom amount from the product meta box.
Setting up of gift card usage restrictions and limitations

Manage catalog synchronization logs

Product synchronization may fail at times. With the detailed reports of product catalog synchronization logs, you can view more information on the reasons for the failure of catalog synchronization and debug the issue.

This helps in identifying the problem of failed synchronization and formulating solutions for the issue. Analyze detailed catalog synchronization logs with current status, batch sync initiated date, and time.

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Schedule auto feed refresh interval

No need to worry about updating the WooCommerce product data like pricing and stock availability, every time, thanks to the auto feed refresh option. The plugin automatically refreshes the product feeds according to your chosen interval.

Schedule the refresh interval for updating the feed for Facebook and Google shops. You can schedule auto-refresh intervals for 30 minutes, 1 hour, 6 hours, 12 hours, daily, weekly, or monthly. Apart from the scheduled refreshes, you also have the option to manually refresh the feeds whenever you want.

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Schedule gift cards to be sent to you customers
Manage user credits from Manage user credits tab

Advanced filters for WooCommerce products

Don’t want all your store products displayed on Facebook and Google shops? Exclude specific products or categories from syncing into Facebook and Google. You can also exclude out-of-stock products on your WooCommerce store from being listed on these platforms.

The advanced product filtering options make it easy for you to specifically include or exclude any products or categories during product feed generation. It also offers product type based filters so you can filter out products based on their type like simple, variable, grouped, etc.

Additionally, the FB catalog sync manager lets you specifically include or exclude any product categories or tags on your WooCommerce store from being synced with Facebook Business Manager.

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Advanced category mapping for WooCommerce

Map your WooCommerce product categories with Facebook and Google shop categories or sub-categories. The advanced category mapping makes it easy for your customers to find out what they’re looking for.

Your product pages will get more traffic if your store products are mapped correctly to Facebook or Google categories. Mapping is a one-time process and the current mapping will be saved for the future. However, you still have the option to edit your preferences for mapping from the respective product edit pages in WooCommerce.

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automatically generate gift card based on the order status
Manage user credits from Manage user credits tab

Multilingual and multicurrency support

Make your store products reach millions of users crossing the language barrier. The multilingual feed lets you display your store products in the language of the users with the help of the WPML plugin.

You can also display the product pricing in currencies based on the visitor’s country, thanks to the multicurrency feature within the plugin. Get more visitors to your product pages from users all across the world.

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Attribute mapping for WooCommerce products

With advanced attribute mapping, you can add additional data to WooCommerce product feeds. Create custom fields to map with Facebook or Google shops. Mapping attributes (FB/Google fields) with WooCommerce product fields can help you display the product fields on Facebook and Google shops more effectively.

Add any additional information for WooCommerce products while generating product feeds from your WooCommerce store.

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automatically generate gift card based on the order status
Choose default gift card templates that are available in five categories: General, Birthday, New Year, Anniversary, and Christmas

Support for variation and other product types

Generate product feeds for different types of products including simple products, variable products, grouped products, etc. Let’s say you are selling variable products with different colors, and size, the generated product feed will also include those variations and attributes as well.

This helps you to showcase the available product variations on Google shopping and Facebook shops to make your customers easily access the products of their choice.

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Display your WooCommerce store products where people are actually browsing and shopping

Get your WooCommerce store products featured on popular sales channels like Facebook Shops and Google shops.

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Technical Info

Minimum version Tested upto
PHP 5.6 or higher 8.0
WordPress 4 or higher 6.1.1
WooCommerce 3.0 or higher 7.1

Frequently Asked Questions

See the list below for our most frequently asked questions about our plugins. If this doesn’t satisfy your requirement, please reach out to support team.


The plugin license comes as a 12-months subscription. The license is valid for one year and will renew after that automatically unless canceled. You can use the plugin for lifetime, but support and updates of the plugins will be available as long as the license is active.
We have extensive documentation on our website (tutorials, knowledgebase, FAQs, and sample code snippets). If you need any assistance you can create a new support ticket and our team will respond as quickly as possible. We usually respond within 1-2 business days. Product support via phone, Facebook, or Twitter is unavailable at this time.
We offer a 30-day money-back guarantee whatever the reason. If you find the product does not work the way you need it, we can issue a refund.
Once your order is complete, you should receive an email notification with a download link. You may also go to your account page and click the Downloads tab to find all available products.
Yes, they are compatible. However, you will need a license for every site. E.g., if you have subsites as, www.domaninname/site1, www.domaninname/site2, www.domainname/site3, you will have to activate the license on every subsite (site1, site2, site3). Our system recognizes the name of the URL www.domainname/site1 is different from www.domainname/site2 which mean you will need to buy a license for every subsite in order to activate them on all sites.
Since the license is valid per site, you can only activate it on one site at a time. During testing, you may activate in the staging site and once you decide to go live, you can deactivate from staging and activate in the live site.


Yes, you can use Facebook product feeds for Instagram shops too.
You can generate an unlimited number of products in a single feed.
There is no limit to generating product feeds.
Yes, the plugin supports multiple product types including simple products, variable products, and grouped products.
The plugin lets you generate product feeds as a CSV file valid for the sales channel based on your choice. The generated feed will include the product data from your store.

You can upload the feed to a particular sales channel like Google Merchant Center or Facebook Business Manager. As a result, your products will be displayed on that specific channel where your customers can view and purchase your products.

Yes, with the attribute mapping feature, you can add custom attributes to your product feed without altering any product information on your store.
The plugin currently supports free listings, shopping ads, dynamic remarketing, local product inventory programs, Google promotions, and Buy on Google (Google Shopping Actions).

100% No-Risk Money Back Guarantee

We’ll gladly provide a refund if it’s requested within 30 days of purchase.

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