How to Recommend New Arrivals on Your WooCommerce Store (Holiday Guide)?

With the Christmas holiday sales coming up, isn’t it the best time to show off your newest product collections? Absolutely! And this short guide walks you through easily setting up recommendations for newly added WooCommerce products, a.k.a WooCommerce new arrivals.

Let’s get started!

If you’re ready to automate new arrivals recommendations, feel free to skip ahead to the WooCommerce new arrivals setup guide below.

Have you noticed how categories like “New Arrivals” or “Latest Collection” influence purchase decisions? Customers are often curious about the latest additions to your collection or trends in the industry.

Highlighting new arrivals is a powerful way to capitalize on holiday spending. Shoppers often look for unique, fresh gift ideas; featuring new products helps them discover these items easily. Pairing these recommendations with limited-time offers can create a sense of urgency (FOMO), leading to faster purchases.

Recommending new arrivals also opens opportunities for cross-selling. For customers hesitant to buy a new product due to a lack of reviews, pairing them with familiar items in product bundles can increase sales. Customers see added value in these combinations, which may make them more likely to purchase.

Plus, displaying new arrivals on the WooCommerce store helps boost the brand appeal as it signals innovation and keeps your brand relevant in customers’ eyes.

If you’re here, you already understand that adding or listing new products isn’t enough. You need to make sure your customers notice them when browsing your store.

While it’s possible to display newly added WooCommerce products within your store, using the convenience and power of automated product recommendations can make a significant difference.

Here, we’ll show you how to automate new product suggestions in WooCommerce using a premium recommendation plugin, WooCommerce Product Recommendation. This plugin includes built-in recommendations widgets that help create various types of WooCommerce recommendations.

Its advanced algorithm, which can be set to be triggered by specific actions, allows you to showcase relevant products. Let’s explore how to recommend new arrivals using this plugin.

1: Install and Activate WebToffee’s Advanced Recommendations Plugin

• Select the downloaded .zip file and click on Install Now.
• Activate the recommendation plugin.

2: Add New Products to Your WooCommerce Store

• Go to Products > Add new product to create new WooCommerce products.
• Fill in the product details like name, price, category, and description.
• Upload a product image and click on Publish to create the new product.

Repeat this process to add as many products as you need.

3: Automating Product Suggestions with Recommendation Widgets

• Navigate to WooCommerce > Product Recommendations in the WordPress dashboard.
• You’ll land on the Manage Recommendations tab. Here, you can view all the recommendations you’ve created. Since this is your first setup, click on Create Recommendations.
• In the new window, you’ll find options to select the page where the recommendations should appear and to choose from a list of built-in widgets or create custom ones.
• Let’s choose the Single product page and select the New Arrivals widget to recommend your latest additions.

4: Configuring the WooCommerce New Arrivals Recommendation Widget

• Go to the General Settings tab to adjust the new arrival recommendation widget setting. You can either use the default setup or modify them to your preferences.
• After finalizing the changes, click on Update settings to apply the new changes made.

5: Add a Recommendation Section for New Arrivals 

• In the Recommendation title, you may set the title of your product recommendation widget. For example, you can name it “Just In! Top Gifts 2024”.
• Leave the Display Conditions blank to show recommendations for all products.
• Next, the sorting option is set to “Latest,” meaning the newest products will always be shown first. You can change the sorting order if needed.
• Customize the Visual Preferences section as per your website aesthetic. Choose where the recommendations should appear, such as below the product description or meta.
• Then, click on Create Recommendations.

6: Preview of WooCommerce New Arrivals Recommendations

Let’s see how it’s displayed on the WooCommerce product page.

That’s it! You’ve successfully set up new arrivals recommendations for your WooCommerce store. But this is just the beginning. The plugin allows you to recommend your latest additions in a few other ways. Let’s briefly explore them.

We have already established how product recommendations can dynamically promote new arrivals to the right customers. Showcasing these new products in your WooCommerce store grabs customer attention and increases sales.

With the WooCommerce Recommendation plugin, you can recommend new products in other ways:

• Trending Now: Recommend the latest additions from the past 30 days to create curiosity among customers and draw attention to your new products.
• Frequently Bought Together: One way to ensure sales for your new products is by offering customers “value” through product bundles. By combining your familiar products with new products, you can help push sales. Plus, there is a dedicated plugin that can help you do the same, the Frequently Bought Together plugin from WebToffee.
• Create Custom Recommendations: You can configure the algorithm, what products to display, and the specifics when creating custom product recommendations.
• WooCommerce Shortcodes for displaying new products: Promote newly launched products by pasting shortcodes directly onto your web pages. Access the relevant shortcode by clicking the widget shortcode button in the “Manage Recommendation” window.

Recommending your latest products would help them stand out from the rest of your inventory. With the peak shopping season in full swing, it’s essential to effectively promote your new arrivals. A recommendation plugin can help achieve this in three key ways:

• For one, it automatically displays relevant new arrivals to customers.
• Increase visibility for the featured products without much manual effort.
• And most importantly, it improves customer experience through personalized suggestions.

Combine this strategy with seasonal discounts or coupons for new arrivals to boost conversions. Adding elements like a countdown timer or stock alerts can create excitement around newly launched products.

Showcasing the newly launched products with a recommendation plugin is a time-saving and effective strategy for WooCommerce store owners. Incorporating this strategy into your Christmas marketing plan can help skyrocket your WooCommerce sales.

In addition to recommending your latest arrivals, you can actively promote them through eye-catching displays, a dedicated WooCommerce “New Arrivals” landing page, social media, and email campaigns. Studies show that customers who are informed about new arrivals are 25% more likely to make a purchase.

We hope you found this article helpful. If you have any questions regarding WooCommerce recommendations or comments, do let us know!

Thank you for reading!