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The blog discusses how to sell gift cards or gift vouchers on WooCommerce using the Gift Cards plugin for WooCommerce. It provides step-by-step guide to creating gift cards in WooCommerce and five smart ways to sell gift cards to increase eCommerce sales.
Looking for a way to boost customer loyalty and drive more sales? Selling gift cards in WooCommerce is one of the most effective strategies. Whether it’s for birthdays, holidays, or last-minute gifts, digital gift cards offer buyers a flexible option while helping store owners build long-term relationships with customers.
With the right WooCommerce gift card plugin, you can let customers buy, personalize, and send gift cards instantly.
Before we jump into how to sell gift cards on WooCommerce, let’s look at the key takeaways.
Key Takeaways
- Easily sell gift cards on your WooCommerce store using a gift card for WooCommerce plugin.
- Offer digital gift cards with preset or custom amounts for flexible gifting options.
- Use WooCommerce gift card coupons to boost sales, increase retention, and attract new buyers.
Ready to get started on how to sell gift cards in WooCommerce?
WooCommerce has no built-in gift card feature to create, manage, or sell gift cards. Hence, you’ll require a third-party plugin to set up and sell gift cards in a WooCommerce store. The Gift Card for WooCommerce plugin is a savior for store owners wanting to unlock the full potential of gift cards, including the ability to manage store credit balances, set up physical or digital gift cards, and much more.
Why Should You Sell Gift Cards in WooCommerce?
- Guaranteed revenue with every sale. When you create gift cards in WooCommerce, you lock in sales upfront—even if the gift card is redeemed later.
- Shoppers often spend more than the card value. By letting customers buy gift cards from your store, you increase the chances of higher cart totals at checkout, as customers tend to purchase more than the gift card limit.
- Boost visibility and traffic during holidays. Digital gift cards for WooCommerce stores are an easy way to increase traffic and engagement during festive seasons.
- Easy to set up and customize. Whether fixed-amount gift vouchers or offering customizable gift cards, it’s a hassle-free way to increase eCommerce sales.
- Strengthen your eCommerce experience. Adding a gift card option to your eCommerce store adds flexibility for customers and drives repeat visits.
Looking for the best WooCommerce gift card plugin?
While several plugins like Smart Coupons, YITH, and PW WooCommerce gift cards offer gift card features, here we will focus on how you can sell, customize, and deliver digital gift cards in WooCommerce using the WebToffee gift card plugin.
Gift cards can be offered in different ways in your WooCommerce store. Here, we’ll explore five popular ways of offering gift cards in your WooCommerce store to help you maximize its potential and drive more revenue. We will also guide you through the process of creating each type using the gift card plugin.
1-Create and Sell Gift Card Products
One of the most common ways to sell gift cards in a WooCommerce store is by setting up gift certificates as products. Customers can purchase these just like any other item. However, instead of receiving a physical product, the customer or recipient gets the gift voucher with a pre-paid balance. This balance can then be used to purchase products from the same store.
How to Set Up Gift Card As Products?
In order to create and sell gift cards as products, you may follow these steps:
- Begin by accessing the Gift Cards panel on your dashboard to create new gift card products.
- Click the Add new button to create the gift card product.
- In the opening window, provide a product name for your gift card and select a product image. These will appear on the storefront where customers can purchase the gift card.
- Scroll down to the General settings section. Here, you can offer customers to choose from Predefined amounts or let them enter a Custom amount. If you opt for the latter, you can set a minimum and maximum value to guide their choices.
- On the Usage restriction tab, you can apply advanced limitations for gift card product.
- Choose from a variety of Gift card templates that will be displayed to your customers.
- Click on Publish to make your gift card product available for purchase.
Your new WooCommerce gift card product is now live and ready for customers to buy and share with others.
Use Case: A fashion store creates WooCommerce gift card products with values like $25, $50, and $100. During the holiday season, shoppers who aren’t sure about size or style buy these as safe gifting options. Recipients later redeem the digital gift card for items they want.
2-Sell Digital Gift Cards
These are the gift cards that can be shared via email. The gift cards will be shared with the email address of the recipient that the customer has specified.
For instance, if the customer has a wedding coming up and doesn’t know what to gift the couple—they can buy a gift card from the store for a specific amount and directly send it to them. No extra effort is required to download and send the gift card.
How to Create Digital Gift Cards?
To create virtual gift cards, follow these steps:
- Go to Gift Cards in your WooCommerce dashboard, and select Send gift card. Choose a template to begin with.
- In the Credit amount section, enter the amount you want the gift card to hold. This will be the value available for the recipient to use.
- Provide the necessary information including the Sender name, a Gift card message, and any other relevant details to make the gift card special.
- If you want a unique code for each gift card, enable the Use custom gift card code option. Enter your preferred code in the text box that appears below.
- You can also suggest specific products that the recipient can buy with the gift card using the Add product recommendations option.
- Click on the Configure email button to open the WooCommerce email settings window. Here, you can personalize the email content that will be sent to the recipient. Click Save changes.
- Back in the gift card setup window, click Preview email to see how the email will look to the recipient. If everything looks good, click Send email to deliver the gift card.
- Before finalizing, you can configure any Usage restrictions for the gift card, such as expiration dates or limits on what it can be used for.
This will send the digital gift card to your recipient’s email, where it can be redeemed at your WooCommerce store.
Want to deliver your gift cards on a specific date? Check out our dedicated article on scheduling gift cards here.
3-Offering Physical Gift Certificates
Physical gift cards are a type of gift voucher that one can purchase from a store as a customer and mail to others as gifts. Unlike virtual gift cards, which are delivered electronically, physical gift certificates are printed and shipped in physical form, just like other products.
How to Send Physical Gift Cards in WooCommerce?
In order to enable physical gift cards,
- Go to Gift cards > General settings.
- In the General Settings tab, under the Allow users to section, check the Send physical gift card option.
- Click Save Changes.
After setting this up, when customers access the gift card product from the front end, they will have the option to send a physical gift card.
4-Creating Printable Gift Cards
Printable gift certificates allow store owners to provide gift cards in a printable format. These cater to the need for physical gift cards, especially when customers need them urgently and can’t wait for physical delivery.
How to Create Printable Gift Cards in WooCommerce?
To enable the print option in the gift card,
- Go to Gift cards > General settings.
- In the General settings tab, under the Allow users to section, check the Print gift card option.
- Click Save Changes.
Once enabled, the recipient will see a print button in their email, allowing them to directly print the gift card.
5-Digital Gift Cards As An Alternative To Refunds
Offering gift cards as an alternative to refunds after product returns is an effective strategy to minimize the impact of lost sales. Gift cards not only help recover potential revenue but also encourage customers to return to your store. When a customer requests a refund, you can manually create a gift card and email it to them. Alternatively, you can add the value directly to their user credits account using the Manage store credit option available in this premium plugin. For a detailed guide on this, refer to our comprehensive guide on store credits.
Use Case: An electronics store issues a WooCommerce store credit gift card instead of a refund after a return. The customer uses the credit to purchase another product within a week. This retains the revenue while enhancing customer satisfaction, proving that gift cards are an effective refund alternative.
Looking to offer a flexible gifting experience on your WooCommerce store? WebToffee’s Gift Card plugin lets you create, sell, and manage customizable gift cards with ease. Be it birthdays, holidays, or special events, you can enable your customers to send thoughtful digital gifts directly from your store.
Perfect for boosting customer loyalty and increasing repeat purchases, this gift card plugin offers a seamless gifting experience. Some of its key features include:
- Create an unlimited number of gift card products
- Apply gift card on shipping, taxes, and other charges
- Support fixed or custom gift card amounts
- Enable scheduled delivery of gift cards
- Customize gift card templates
- Send product as a gift
- Track gift card balances and redemptions
- Restrict gift card usage
Conclusion
Gift cards have clearly autonomy over other forms of presents. And the industry is expected to grow rapidly in the coming years. Providing support for a product that a majority of online retail customers need will help you grow your business at a faster pace.
Additionally, you can create different types of gift cards along with discount coupons, store credits, URL coupons, and more with a single economical plugin from WebToffee, Smart Coupons for WooCommerce.
To sell gift cards in WooCommerce, you can use a plugin like WebToffee’s WooCommerce Gift Cards. It allows you to create digital gift card products with customizable values, designs, and delivery options. Customers can buy these gift cards like any other product, personalize them, and send them via email to the recipient.
Gift card codes are automatically generated when a customer purchases a gift card product through your store. Using a plugin like WooCommerce Gift Cards, these codes are emailed to the recipient and stored in the dashboard for tracking and redemption.
Yes, WooCommerce supports selling digital gift cards using gift card plugins. You can create virtual gift card products or printable gift cards of fixed or custom values and schedule their delivery on a later date.
Promote gift cards by placing them on your homepage, adding banners during holidays, using email marketing, and combining gift cards with discounts. Highlight them as the perfect last-minute gifts and encourage customers to send them for birthdays, celebrations, or just to say thanks.
