How to Set Up Facebook Catalogs for WooCommerce?

With billions of active users worldwide, Facebook offers countless opportunities for eCommerce businesses to flourish. Its vast audience base spans different demographics, and with powerful advertising tools and shopping features, it is a well-suited platform for eCommerce businesses to boost their brand visibility, improve sales, and build a loyal customer base. 

Facebook offers the perfect opportunity to do so with its standout option, Catalogue. This is essentially a digital inventory that holds the information about the products that you want to promote and sell through Facebook and Instagram.

So, if you run a WooCommerce store, linking it with the Facebook catalog is an effective way to showcase your store’s products on Facebook, helping customers discover them easily and attracting new visitors to your site. 

Ready to set up Facebook catalogs for your WooCommerce store?

You are in the right place!

In this article, we will guide you step-by-step through the process of setting up Facebook catalogs for your WooCommerce store.

Facebook catalog is an option provided by Facebook that allows you to display advertisements for your WooCommerce store products. It is like a digital inventory that holds all the information about your products that you want to promote or sell on Facebook and Instagram such as:

• Product names
• Product types
• Descriptions
• Images
• Price
• Conditions
• Availability & more.

With the catalog set up, you can use it to:

• Create targeted product ads: These ads dynamically showcase products that are relevant to shoppers based on their preferences and browsing habits.
• Improve product discovery: You can include multiple products and present them in visually appealing carousels.
• Retarget customers: Display ads to individuals who have previously viewed your products but haven’t completed a purchase.

This way, you can showcase your WooCommerce store products and promote them to Facebook’s millions of users, significantly increasing your store’s visibility and brand awareness.

Here are some reasons why you should set up Facebook catalogs for your WooCommerce store.

• Create dynamic ads:

You can display dynamic ads on Facebook for your WooCommerce products. Utilize Facebook’s advanced network to market your store.

Show ads to users who have searched for your store or products. This way, you can get more leads for your WooCommerce store site.

• Tag products on stories and posts:

You can integrate your WooCommerce store with Facebook and Instagram shops. Use the interactive features of these platforms to promote your products. Tag products from your shop on posts and stories listing the product information and pricing details.

Your customers will be able to learn about your products and pricing information from your posts and stories.

• Sell products on Facebook shops:

Setting up WooCommerce product catalogs on Facebook allows you to sell your products through Facebook and Instagram shops.

Your customers can purchase from your store site while chatting or texting. Facebook shops also create a way to create social proofs for your website.

• Allow customers to share product details:

You can get more reach for your business by allowing your customers to share your products with their friends and family.

• Dynamic remarketing:

Through Facebook shops, you can upsell and cross-sell your products. Promote your products with users who have shown interest in them.

To set up Facebook catalogs, you’ll need a third-party plugin. A key step in connecting your WooCommerce store with Facebook is creating a product feed. While you can create this feed manually using a spreadsheet program like Excel, where you’ll enter all the necessary product details such as title, description, availability, price, and more, this method can be time-consuming and may lead to errors.

This is where a dedicated product feed plugin becomes useful. These plugins automate the process, helping you save time and minimize the risk of errors.

For this guide, we’ll utilize the WebToffee WooCommerce Product Feed & Sync Manager plugin to accomplish the task efficiently.

Pre-requisites:

Create a business account with the Facebook shop.

Use this reference to view the product fields that will be synchronized via this plugin.

Step 1: Install & activate the plugin

• Login to your WordPress dashboard.
• Navigate to Plugins > Add New.
• Search for the WebToffee product feed plugin for WooCommerce.

• Install and activate the plugin.

Step 2: Set up and connect your store with Facebook catalog

• Go to WooCommerce > Facebook/Instagram Catalog Sync from your WordPress dashboard.

• Under the Manage Connection tab, click on the Connect Facebook button.

• You will be prompted to log in to Facebook. If you are logged in, continue with the logged-in user account.

• Click on Choose what to allow to select the Facebook shop that you want to sync with your WooCommerce store.

• Then give permission to WebToffee Product Feed to manage your business and product catalogs.

Step 3: Configure Products Sync

• Go to the Sync products tab.
• Select a Facebook Catalog from the dropdown.
• Add any product tags or categories to exclude from syncing with Facebook catalogs.
• Then, enter a batch sync count for product catalog syncing.

• Click on Next to continue to the Next step.

Step 4: Map Store Categories for Facebook catalog

Facebook has a set of predefined categories for product catalogs. It is important that you map your store categories with the available categories on Facebook.

Category Mapping is a one-time process. Moreover, the plugin will auto-detect the saved preferences for future syncs. If the plugin identifies a new category for mapping, you will be notified in the mapping section.

You can see your store categories from here and the option to select a predefined category from Facebook.

• Click on the dropdown menu to choose a category for your store categories.
• After mapping the categories, click on the Map FB categories and Sync button.

• Now click on the Check FB catalog button to view the Facebook catalog.

As you can see, your WooCommerce store products are synced to Facebook shops.

You can view detailed logs for product catalog syncing from the Logs tab.

This WooCommerce product feed plugin lets you easily set up your WooCommerce store products on popular sales channels like Facebook, Instagram shops, Google Shopping, and more. Here’s what the plugin offers:

Multi-channel Compatibility: You can generate WooCommerce product feeds for 15+ sales channels, including Facebook, Instagram shops, Google Shopping, and more.

Easy Integration: Integrate your WooCommerce product catalogs on Facebook and Instagram shops using product feeds and catalog sync manager.

Create Dynamic Ads: Promote your products to Facebook and Instagram users through dynamic ads and enable customers to purchase directly from Facebook.

Enhanced Visibility: Showcase your products on Google Shopping to get more visitors and clicks to your store site.

Smart Filtering & Category Mapping: Exclude product categories and tags from syncing with the Facebook catalog. Easily map your store categories with Facebook’s predefined categories using dropdown lists.

Hassle-free Syncing: Enable batch sync options to effortlessly sync thousands of WooCommerce store products with Facebook and Instagram shops.

Detailed Log History: The plugin also displays log history, which lists detailed logs of product syncing.

Setting up product catalogs on Facebook can help you get new visitors to your store site. You can make your store visible to more targeted customers. Morever, It also helps in creating dynamic remarketing and advertising campaigns.

The FB catalog sync plugin we used in this article offers a simple way to integrate your WooCommerce store products with Facebook shops. If you are looking for an alternative to Facebook for WooCommerce plugin, read our article here.

What are your thoughts about this? Share them in the comments.