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In this blog post, we will discuss cross-selling and how to add cross-sell recommendations in Shopify.
Are you looking to boost sales and enhance the shopping experience on your Shopify store? Cross-selling might be the strategy you need. Cross-selling involves recommending complementary products to customers, encouraging them to enhance their purchase value and ownership experience by buying related items together.
In this blog, we’ll explore the concept of cross-selling and guide you step-by-step on how to add cross-sell recommendations to your Shopify store. If you’re not using this proven strategy, you could be leaving significant revenue on the table.
Let’s dive in.
Key Takeaways:
- Cross-selling in eCommerce helps increase average order value (AOV) by recommending complementary products based on customer behavior.
- Shopify store owners can easily implement cross-sell recommendations using the StoreFrog Product Recommendations App, which offers customizable widgets and various campaign types.
- Effective cross-selling strategies include complementary recommendations, bundling, personalized suggestions, and seasonal promotions, enhancing both sales and customer satisfaction.
Cross-selling is a popular product recommendation strategy in eCommerce that involves suggesting additional products to customers based on their current purchase or browsing behavior.
The goal is to increase the average order value (AOV) by offering complementary or related items that enhance the customer’s overall experience.
Now, let’s explore popular cross-selling recommendations adopted by eCommerce stores:
Complementary Product Recommendations
Store owners often present customers with additional products that naturally complement or enhance the main item being purchased.
For example, if a customer buys a camera, the store might recommend accessories like lenses, tripods, or camera bags. This type of cross-sell is effective because it directly adds value to the original purchase.
Frequently Bought Together
This strategy involves suggesting products that are often bought together by customers, leveraging the power of social proof. It encourages customers to think, “If others are buying these items together, it must be a good combination,” which can increase their confidence in making similar purchases.
Also, when a store shows “frequently bought together” items, it simplifies the decision-making process for the shopper. They don’t have to think too much about whether the products are a good match because the store presents them as a ready-made solution, reducing the effort needed to find complementary products.
Cross-Sell With Bundling
In this type of cross-selling, multiple products are offered as a bundle at a discounted price. It entices customers to purchase more products at a better deal.
For instance, a customer buying a set of kitchen knives might be offered a bundle with a chopping board and knife sharpener for a lower combined price.
Using customer data such as previous purchases, browsing history, or preferences, eCommerce stores can offer personalized cross-sells.
For instance, if a customer frequently buys running shoes, they might be recommended running socks, fitness trackers, or water bottles tailored to their interests.
Post-Purchase Recommendations
These suggestions are made after the customer has completed their purchase, typically through follow-up emails or on the order confirmation page. It might include complementary items or products related to past purchases, encouraging repeat business and customer loyalty.
Seasonal and Trend-Based Recommendations
Cross-selling can also leverage seasonal trends or holidays to recommend relevant products.
For example, around winter holidays, a clothing store might recommend scarves, gloves, or jackets along with sweaters, promoting items that are in demand due to the season.
To show cross-sell recommendations in Shopify, you’ll need the StoreFrog Shopify Product Recommendations App.
StoreFrog comes with a bunch of recommendation templates that allow you to create various popular recommendation campaigns such as best-sellers, new arrivals, recently viewed, etc. It is your go-to tool for creating any recommendation campaigns for your Shopify store.
After installing the app on your Shopify website, proceed to the following steps:
Step 1: Create New Recommendation Widget in Shopify
From your Shopify admin account,
- Go to Apps > StoreFrog Recommendations.
- Click on Create new recommendation button.
Step 2: Choose A Page to Show Cross-Sell Recommendations
In this step, you can choose a page to show the cross-sell recommendations. We’ll choose the product page for this tutorial.
Now, choose Cross-sell as the recommendation widget.
Step 3: Configure Cross-Sell Recommendations
- Click on the + Add new bundle button.
- Select an option from the following to create new bundles: All Products, Specific Product, or Specific Collection. This allows you to create bundles with either all products, a specific product, or a specific collection.
- Select three products to recommend in the cross-sell recommendations.
- Click on Confirm to continue.
On the next screen, you’ll have a confirmation screen that shows the trigger products and the recommended products.
- Click on Continue to proceed.
Step 4: Customize Cross-Sell Recommendation Widget
In this step, you can customize the recommendation widget.
- Choose a title and subtitle for the recommendation widget.
- Enable discount for the bundle, if required.
- Choose a discount value for the bundle.
- Now click on the Customize button to customize the appearance of the recommendation widget.
From this page, you can customize the display style of the recommendation widget, view for different screens, text alignment, font color, etc.
- After making the necessary changes, click the Create new recommendation button in the top right corner.
- The recommendation widget will be live on your Shopify website.
To add recommendations on Shopify, install the StoreFrog Product Recommendations App from the Shopify App Store. Then, navigate to Apps > StoreFrog Recommendations in your Shopify admin and click on Create new recommendation.
Choose the page where you want the recommendations to appear, select a recommendation type (e.g., cross-sell), configure the widget, and customize the widget’s appearance. Once done, save your changes, and the recommendation widget will go live on your store.
Cross-selling in Shopify involves recommending complementary or related products to customers to enhance their shopping experience and increase the average order value (AOV).
Cross-selling boosts revenue by encouraging customers to purchase additional products that complement their main item. It also improves customer satisfaction by offering a more personalized shopping experience. By showing relevant recommendations, it reduces decision-making effort and enhances customer convenience.
Personalized cross-selling uses data like previous purchases, browsing history, and preferences to recommend products tailored to each customer. For instance, a customer who frequently buys fitness products might see suggestions for running shoes, water bottles, or fitness trackers. This approach increases the relevance of recommendations and the likelihood of a purchase.
Cross-selling is an effective strategy to boost sales and improve the shopping experience by offering customers complementary products. With the StoreFrog Product Recommendations App, setting up cross-sell recommendations on your Shopify store is straightforward and customizable, allowing you to tailor the shopping journey to your customers’ needs.
By implementing cross-selling strategies such as complementary product recommendations, bundling, and personalized suggestions, you can enhance customer satisfaction and significantly increase your store’s average order value.
