Product recommendations are a strategic tool in eCommerce to increase sales and revenue. It involves a strategic way of recommending products to site visitors and motivating them to purchase them. Dive into this article to learn more about product recommendations in Shopify and how to use them effectively.

Shopify product recommendations allow you to show personalized product suggestions to your customers and encourage them to purchase them. A study report by Statista shows that about 49% of online shoppers in the US want personalized product recommendations when purchasing from an online store.

If done right, product recommendations can significantly increase your store revenue and improve the shopping experience of your customers. Many eCommerce giants like Amazon and Walmart use different types of recommendation strategies for their products. Similarly, you can also leverage the potential of product recommendations and scale up your eCommerce business.

So, let’s get started.

Product recommendation is a marketing strategy that uses data-driven algorithms to recommend relevant products to customers. It involves different strategies and techniques to show the right product recommendations at the right time.

The primary goal of Shopify product recommendations is to guide users towards spending more and buying additional products from your store. This is achieved by showcasing products that align with their interests, previous purchase history, browsing history, and more. It creates a personalized shopping experience for your customers.

Amazon is a great example of how to use product recommendations effectively in eCommerce. They use different types of product recommendations on different pages. See the below images:

Similarly, you can see different types of product recommendation strategies on Amazon. As per McKinsey, 35% of Amazon’s sales are generated from the product recommendations. This data shows the potential of product recommendations and how they can change your eCommerce business.

Now, let’s dig deeper to understand why you should consider product recommendations in Shopify.

Here are the different types of product recommendations you can try out on your Shopify store:

Displaying product recommendations on Shopify has numerous benefits to both store owners and customers.

1. Increase sales and revenue: By suggesting relevant products to customers, they are more likely to buy additional products. This will increase sales and average order value on your Shopify store.
2. Improve customer engagement rate: Product recommendations will keep the customer engaged on your Shopify store website. It will significantly increase the engagement rate for your website.
3. Improve shopping experience: By recommending relevant products to your customers, you are saving them from the hassles of searching for other related products.
4. Improve customer retention: Product recommendations provide a personalized shopping experience for your customers and leave a positive impression. This can increase the customer retention rate, as happy customers are more likely to return and be loyal advocates for your brand.
5. Saves time and effort: Shopify product recommendations are automated. This will save you time and effort in creating manual recommendations.
   

Now, let’s look at some of the key statistics regarding product recommendations:

👉 According to Mordor Intelligence, the product recommendation engine market is projected to surpass $28 billion by 2029, with a current trend of $6.8 billion in 2024, expected to grow at a 33% CAGR.

👉 McKinsey reports that 71% of consumers expect personalization from the brands they engage with.

👉 In a study by Statista in the Nordic countries, nine out of ten users indicated finding recommendations on eCommerce site homepages.

👉 According to a report from McKinsey, 76% of consumers become frustrated if they don’t encounter personalized content and suggestions from brands.

Here are some best practices you can follow to get the most out of Shopify product recommendations:

1. Place the product recommendations strategically on your Shopify website: The position of the product recommendations does matter and can impact the recommendation strategy.
   Experiment with the placement of the recommendations and see what gives the best results. You should be aware not to interrupt the purchase process of your customers as this could negatively impact and result in cart abandonment.
   
2. Ensure responsiveness for your recommendation widgets: When displaying product recommendations in Shopify, make sure the widgets are optimized for different screen sizes. Most shoppers now use smartphones to make online purchases. A responsive design guarantees an optimal user experience, whether customers are browsing on desktops, tablets, or smartphones.
   
3. Use different types of recommendations: Try using multiple recommendations on your Shopify store, as you have seen on Amazon. This will give you multiple choices when recommending products to customers. You can create popular recommendations such as best-sellers, new arrivals, personalized recommendations based on browsing history, or even recommendations with social proof.
   
4. Create recommendations based on season: Create recommendations that align with seasonal trends and holidays. For example, you can create a “Summer Essentials” recommendation during the summer season and list breathable and lightweight clothing items, such as linen shirts, shorts, sundresses, and swimwear. This can have a higher chance of conversion as shoppers will be looking for these items during summer.
   
5. Test, test, test till you find the best: Experiment with the recommendations and monitor their performance. Do A/B testing and try different variations in choosing the number of products, the type of recommendations, and the placement of the widget to find the most effective combination for your audience.

Here are the five best product recommendations app for Shopify:

SF Product Recommendations is an all-in-one recommendation app for Shopify stores. It lets you create different types of recommendations on different store pages. The app supports related products, best sellers, recently viewed, new arrivals, hot-selling, and personalized recommendations.

You can customize the appearance of the recommendation widgets to match your website design. The app allows you to create different rules and conditions for showing the recommendation widgets. It also shows detailed analytics of the recommendation widgets to help you make informed decisions on creating recommendations for your Shopify store.

You can view total sales, total revenue, average order value, impressions, view rate, click-through rate, and conversion rate generated by the recommendation widgets.

Pricing: Free and paid plans are available. Paid plans start at $10/month.

The Wiser Product Recommendations app lets you create personalized recommendations for your Shopify store. You can create frequently bought-together recommendations, related products, recently viewed products, and more. The app allows you to create upsells on Shopify and offers discounts on product bundles. 

You can view detailed statistics about the recommendation widgets to track the effectiveness of your recommendations. The app also lets you do A/B testing when creating recommendations. You can create different variations of recommendations to find what works best for you.

Pricing: Free and paid plans are available. Paid plans start at $9/month.

ReConvert is a smart recommendation app for Shopify stores. It allows you to create upsells and cross-sells in Shopify. You can create product recommendations on different store pages to effectively increase the conversion rate.

The app lets you build a powerful recommendation strategy for your Shopify store. It lets you create an upsell funnel to increase conversion rate and average order value on your Shopify store. You can show post-purchase product recommendations to your customers and motivate them to spend more and buy additional products.

Pricing: Free and paid plans are available. Paid plans start at $4.99/month.

FT: Frequently Bought Together is a personalized product recommendation engine for Shopify stores. It lets you create AI-driven product recommendations on your Shopify store. The app will automatically show relevant products to your customers as recommendations. This ensures that you have a higher chance of conversion from the recommendation widget.

Apart from AI recommendations, the app also allows you to create manual recommendations on your Shopify store. You can create custom product bundles for your customers based on their purchase history and create a personalized shopping experience.

Pricing: This app is free.

Glood Product Recommendations allows you to showcase personalized product recommendations in Shopify. You can create upsells, cross-sells, and frequently bought-together recommendations using this app.

The app offers AI-based recommendations that show relevant products to customers based on their interests and preferences. It allows you to create checkout funnels, bundles, and smart popups on your Shopify store.

Pricing: Free and paid plans are available. Paid plans start at $19.99/month.

Shopify product recommendations use the power of personalization to recommend products to customers and increase the average order value. When used effectively, it improves customer satisfaction and retention rate on your Shopify store.

By continuously experimenting, testing, and refining your approach, you can find the most effective recommendation strategy for your store.

We hope this article has provided you with insights on Shopify product recommendations. If you have any questions, please feel free to ask them in the comment section below.