In this guide, we’ll walk you through the process of adding a recommended products section to your Shopify store’s Thank You Page.
The Thank You Page is an often-overlooked yet powerful part of the shopping experience, where customers land after completing their purchase. By using this opportunity, you can continue engaging your customers and subtly encourage them to make additional purchases.
Adding recommended products on this page not only improves the customer experience but also increases the likelihood of repeat sales by showcasing items that complement their recent purchase.
This feature helps personalize the shopping journey, making customers feel valued while boosting your store’s revenue. With the right tools and a few simple steps, you can turn your Thank You Page into a marketing asset that drives sales and strengthens customer loyalty.
Without further ado, let’s get started.
Key Takeaways:
- Adding product recommendations to your Shopify Thank You Page enhances the post-purchase experience and boosts customer engagement.
- Product suggestions on this page can drive repeat purchases, increase average order value, and strengthen brand loyalty.
- With tools like the SF Product Recommendations App, creating and customizing recommendation widgets is simple and effective for maximizing sales.
A Shopify Thank You Page, also known as an Order Confirmation Page, is the final destination in your customer’s purchase journey, appearing immediately after they complete their order. This page provides essential information about the transaction, such as the order summary, shipping details, and next steps, ensuring customers have clarity and confidence about their purchase.
Beyond being a simple confirmation page, the Shopify Thank You Page is an opportunity to deepen your connection with customers and enhance their post-purchase experience. By customizing this page, you can achieve more than just order acknowledgment. Use it to showcase cross-sell offers, encourage referrals, collect valuable feedback, and strengthen brand loyalty.
A well-optimized Thank You Page transforms a routine transaction into a memorable experience. It helps build trust, engages customers, and even boosts lifetime value (LTV). Whether through post-purchase surveys, links to FAQs, or personalized marketing campaigns, this page is a crucial touchpoint for creating lasting impressions and driving repeat sales.
Adding product recommendations to your Shopify Thank You Page is a powerful way to engage customers and increase revenue.
Here’s why it’s a smart strategy:
Encourage Repeat Purchases
Product recommendations remind customers of items they might have missed or pair well with their recent purchase. By recommending relevant products on the Thank You page, you can encourage customers to make repeated purchases.
Increase Average Order Value (AOV)
Displaying complementary or related products on the Thank You Page can lead to upsells or cross-sells. For example, if a customer buys a camera, you could recommend accessories like lenses or tripods, boosting your AOV effortlessly.
Leverage High Engagement
Right after completing a purchase, customers are most engaged and receptive. Capitalizing on this moment to suggest relevant products is more effective than trying to capture attention later through emails or ads.
Strengthen Customer Experience
Personalized recommendations show that you understand your customers’ preferences, creating a tailored shopping experience. This not only improves satisfaction but also fosters brand loyalty.
Reduce Purchase Anxiety
Sometimes, customers second-guess their choices after buying. Suggesting complementary items reassures them that their purchase is valuable and offers additional ways to enhance their original order.
Follow the below steps to add a recommended products section to your Shopify Thank You Page:
Step 1: Install SF Product Recommendations App by WebToffee
To show relevant product recommendations on your Shopify store, you need a recommendation tool like the SF Product Recommendations App.
The SF Product Recommendations App is available in free and paid plans. The pricing for the paid version starts at $10 per month. You can choose a plan that best fits your store’s requirements.
After installing the app on your Shopify website, proceed to the next step.
Step 2: Create New Recommendations Widget
- From your Shopify admin account, go to Apps and choose SF Product Recommendations app from the installed apps section.
- Click on Create new recommendation button from the app’s Home page.
Step 3: Choose a Recommendation to Show on Thank You Page
- Set the Thank You Page as the location for displaying product recommendations.
- Then, choose whether to showcase Upsell or Cross Sell suggestions based on your strategy.
Step 4: Choose Products to Recommend
- In this step, you will be asked to select the products you want to recommend on the Shopify Thank You Page.
- After choosing the products, click on Confirm to continue.
- Based on the conditions set, the chosen products will appear as recommendations on the order confirmation page for all product purchases.
- Click on Continue to proceed.
Step 5: Configure Cross-Sell Recommendations for Shopify Thank You Page
- Choose an engaging title for the cross-sell recommendation section.
- Add a subtitle with compelling text to encourage customers to explore the recommendations.
- Enable the discount option and select a discount for cross-sell bundles purchased directly from the Thank You page.
Step 6: Customize the Thank You Page Recommendation Widget
- Click on the Customize button, and it will open the widget customization page.
- From the left sidebar, choose the alignment for the widget title, text for the primary button, and the discount.
- Click on the Create new recommendation to complete the recommendation widget.
- Then, go to the Shopify Theme Editor page and Publish the changes.
That’s it. You have successfully added the cross-sell widget on the Shopify Thank You page.
You can recommend upselling or cross-selling products on the Shopify Thank You Page to enhance the customer’s purchase experience.
Discounts incentivize customers to make additional purchases directly from the Thank You Page, increasing conversion rates for cross-sell or upsell recommendations.
Yes, the SF Product Recommendations App provides detailed analytics to track the effectiveness of the recommendation widgets and their impact on sales. It shows information such as average order value, total revenue, total sales, impressions, click-through rates, etc.
Adding a recommended products section to your Shopify Thank You Page is a simple yet impactful way to enhance the post-purchase experience. You can encourage repeat purchases, increase average order value, and build stronger connections with your customers by showcasing relevant items.
With tools like the StoreFrog Product Recommendations App, the process is straightforward and customizable, allowing you to tailor recommendations to suit your store’s goals. Transform your Thank You Page from a mere order confirmation into a valuable touchpoint that boosts customer satisfaction and drives additional sales.
We hope this guide has helped you understand how to add product recommendations to the Shopify Thank You Page. If you found it helpful, we’d love to hear your thoughts in the comments section below!
