How to Set Up a Snapchat Product Feed

Want to reach more customers through social media? Snapchat could be the missing piece for your WooCommerce store. With a Snapchat product feed, you can automatically sync your products and launch targeted ads quickly and easily.

If you want to connect with a younger, highly engaged audience through your WooCommerce store, Snapchat is definitely a platform worth considering. With more than 400 million daily active users, Snapchat provides businesses an excellent opportunity to showcase their products using visually appealing and interactive ads.

One of the best strategies for running campaigns on Snapchat is to utilize dynamic product ads that are powered by product feeds. These feeds automatically gather product details like names, prices, and images straight from your store, making it easier to create personalized and up-to-date ads.

For WooCommerce store owners, the Product Feed plugin by WebToffee can help you whip up a Snapchat-ready product feed in just a few clicks,saving you time and effortlessly scaling your advertising efforts.

Here, we will show you how.

Snapchat is a popular multimedia messaging app that lets users share short-lived photos, videos, and messages, often with playful filters and engaging visuals. But it’s more than just a social app for teens and twenty-somethings.

Over the years, Snapchat has evolved into a full-fledged advertising platform that helps businesses connect with highly engaged users through Stories, Discover content, and immersive ad formats.

As of 2025, Snapchat boasts over 400 million daily active users, with a large portion of its audience falling between the ages of 13 and 34. This makes it a prime advertising space for eCommerce brands that want to reach a younger, mobile-first demographic that’s constantly browsing, sharing, and shopping on their phones.

Why Use Snapchat to Showcase Your Store Products?

Here are a few compelling reasons to consider Snapchat for your WooCommerce product promotions:

1. Highly Engaged, Mobile-First Audience

Snapchat users spend a significant amount of time on the app daily, and they love to explore new products and trends through Stories and Discover. This gives you an opportunity to present your products in a format that feels native, fun, and interactive.

2. Powerful Targeting Options

Snapchat Ads Manager offers advanced targeting tools, including interest-based, demographic, location, and behavioral targeting. You can also use the Snap Pixel to track site activity and run retargeting campaigns based on user actions like product views or abandoned carts.

3. Visual-First Ad Formats

Snapchat is all about visuals, making it ideal for showcasing products through video, image carousels, and product collections. Whether you’re highlighting a single product or launching a new collection, Snapchat’s full-screen ad formats help your products stand out.

4. Dynamic Product Ads

With a connected product feed, you can run Dynamic Ads that automatically pull product info from your store and personalize it for each viewer. That means Snapchat does the heavy lifting, showing the right product to the right person based on their behavior.

5. Seamless Shopping Experience

Snapchat lets users swipe up or tap to view more details, visit product pages, or make a purchase, all within a few taps. The smoother the journey, the higher your chances of converting window shoppers into buyers.

A Snapchat Product Feed is a structured data file that contains all the key details about the products you sell, like titles, descriptions, prices, images, product URLs, availability, and more. This feed acts as a real-time catalog that Snapchat can access and use to display your products in a variety of ad formats.

Snapchat uses these feeds to power Catalogs, which are essentially digital libraries of your products within Snapchat Ads Manager. Once your feed is uploaded and connected to a catalog, Snapchat can automatically pull products from it to create relevant, up-to-date ads without any manual effort on your part.

Benefits of Using Product Feeds

Using a product feed for your Snapchat ads comes with several major advantages:

• Automated Ad Creation: No need to manually create an ad for each product. The feed allows Snapchat to generate ads dynamically using your product data.
  
• Dynamic Ads: Snapchat can tailor ads to individual users based on their behavior (like what they’ve browsed or added to their cart), showing them the most relevant products in real time.
  
• Retargeting: Reach out to users who have interacted with your products but didn’t make a purchase. The feed ensures they see accurate, updated product info in follow-up ads.
  
• Always Up-to-Date: Because feeds are usually scheduled to refresh regularly, your ad content stays in sync with your store inventory, pricing, and availability.
  
• Multi-Product Formats: Feeds also enable ad formats like Collection Ads, where users can see a scrollable selection of products in a single, immersive experience.

Supported File Formats

Snapchat supports the following file formats for product feeds:

• XML (RSS/ATOM)
• CSV
• TSV
• TXT

Before you can start creating a Snapchat product feed and running dynamic ads, there are a few things you need to have in place:

• Verified Snapchat Business Account

To begin, you’ll need a Snapchat Business Account, which allows you to manage your catalogs, ads, and audiences. Ensure that your account is verified and linked to accurate business details.

Additionally, make sure you’ve also set up an Ad Account under your Business Account. Both are essential for running campaigns and tracking performance on the platform.

For detailed instructions on setting up an ad account, refer to Snapchat’s official documentation.

• Public Catalog in Snapchat Ads Manager

Once your business account is set up, the next step is to create a catalog inside the Ads Manager. This is where Snapchat will store all the product information from your feed.

It needs to be marked as public so that it can be used for dynamic ads and connected to your ad sets.

Refer to Snapchat’s guide on creating product catalogues to learn more.

• WooCommerce Store with a Complete Product Catalog

Of course, you’ll also need a WooCommerce store with products ready to go.

Make sure your product details, like names, prices, descriptions, images, and inventory, are accurate and complete. The better your product data, the more effective your Snapchat ads will be.

Once these essentials are in place, you’re ready to move on to generating and uploading your Snapchat product feed.

Using a dedicated tool like WebToffee’s WooCommerce Product Feed plugin makes it easy to create a Snapchat product feed that’s accurate, consistent, and hassle-free. Follow this step-by-step guide to get started.

Step 1: Install and Activate WebToffee Product Feed Plugin

First, install the plugin on your WooCommerce store:

After purchasing the plugin, log in to your WebToffee account and download the ZIP file from the My Account section.

• Next, navigate to your WordPress dashboard and select Plugins > Add New.
• Click on Upload Plugin, select the downloaded ZIP file, and click Install Now.
• Once the installation is finished, click Activate to start using the plugin.

Step 2: Create a New Snapchat Product Feed

Go to WebToffee Product Feed > Create New Feed in your WordPress dashboard to begin setting up your Snapchat feed.

Now, configure the following settings:

• Country: Select the country where you plan to advertise your products on Snapchat.
  
• Channel: Choose Snapchat from the list of supported sales channels. The plugin will automatically load Snapchat’s required and optional fields for you, saving setup time.
  
• File Name: Give your feed file a clear name (e.g., Snapchat Feed).
  
• Auto-Refresh Interval: Decide how frequently the feed should update automatically – daily, twice a day, etc.
  
• Cron Type: Choose between WordPress Cron (easy to set up) or Server Cron (more reliable for large stores) to schedule feed updates.

Step 3: Filter Product Feed Data for Snapchat

The WebToffee Product Feed for WooCommerce plugin comes with powerful filtering options that let you fine-tune exactly which products are included in your Snapchat feed. Whether you’re targeting a specific audience or promoting a curated product selection, these filters help you stay in control of what gets advertised.

Basic Filtering Options

Here’s how you can customize your Snapchat feed using the plugin’s built-in filters:

• Categories & Tags: Include or exclude products based on specific categories or tags to target your ideal audience more effectively.
  
• Exclude Specific Products: Manually remove individual products that you don’t want to advertise on Snapchat.
  
• Exclude Out-of-Stock Items: Automatically skip products that are currently unavailable to ensure your ads only promote in-stock items.
  
• Product Variations: Choose whether to include product variations such as size, color, or style in your feed.
  
• Product Types: Filter by product types such as simple, variable, grouped, or external products to control the kind of listings Snapchat pulls from your feed.

Advanced Filtering Options

If you need more precise control over which products appear in your Snapchat feed, the WebToffee Product Feed plugin also offers Advanced Filtering using conditional logic. This feature lets you create custom “if-then” rules to include or exclude products based on specific criteria.

How It Works

You can set conditions like:

• If the product price is greater than $50, then include it in the feed.
  
• If the stock quantity is less than 5, then exclude it.
  
• If the product belongs to a certain brand or attribute, then include only those items.

Using basic and advanced filters, you can easily set up a smart Snapchat product feed that fits your business needs.

Step 4: Map WooCommerce Fields to Snapchat Attributes

This step is essential. The plugin will try to auto-map most fields, but it’s important to review and make changes if needed.

Snapchat Field	WooCommerce Source Example
id	Product ID or SKU
title	Product Name
price	Regular or Sale Price
image_url	Product Image
availability	Stock Status
shipping_costs	Flat rate or custom field
GTIN, brand	Custom fields or attributes

Double-check these mappings to ensure your Snapchat product feed is accurate and optimized.

Once done, proceed to the next step.

Step 5: Map WooCommerce Store Categories to Snapchat Product Categories

Snapchat uses Google’s product category taxonomy to organize and display items effectively in its shopping ads. To improve your product visibility and ensure they appear in the most relevant searches and recommendations, it’s essential to map your WooCommerce store categories to the corresponding Google categories.

Use the drop-down menus provided by the plugin to match each of your store’s categories with the appropriate Google category used by Snapchat. This helps Snapchat better understand your catalog, improving your chances of appearing in relevant search results and ad placements.

To update or edit the mapping, simply go to the respective category’s page in your WooCommerce store.

Step 6: Generate the Snapchat Product Feed

You’re almost there! In this final step, you’ll generate the product feed file for Snapchat.

• Select a Batch Count: Decide how many products the plugin should process at a time while generating the feed. If you’re unsure, it’s best to go with the default value suggested by the plugin.
  
• Choose the File Type: Snapchat supports several file formats, such as CSV, TSV, XML, and TXT.
  
• Click Generate: After setting your preferences, click the Generate button. The plugin will then create your Snapchat product feed based on your selected filters and configurations.

Once the feed has been successfully generated, you’ll see a confirmation message: “Feed generated successfully!”

What’s Next

Once your Snapchat product feed is successfully generated, you have several options to manage and share it:

• Download the Feed: Save a copy of the feed file to your device for review or manual upload if needed.
  
• Edit Feed Configurations: Want to make changes? You can always go back and update settings, filters, or field mappings.
  
• Go to Manage Feeds: Visit the Manage Feeds section to view all your existing feeds, check their status, adjust update schedules, or regenerate feeds.
  
• Copy Feed URL: Click the Copy URL button to get the direct link to your Snapchat product feed. You can submit this URL to Snapchat for automatic syncing and updates.
  

This wraps up the feed creation process. You’re now ready to connect your WooCommerce store to Snapchat and start promoting your products to a wider audience.

Step 6: Submit Your Feed to Snapchat

After generating your Snapchat-compatible product feed, the next step is to submit it to Snapchat.

This involves creating or accessing your Snapchat Business Manager, providing the feed URL, setting up how often Snapchat should fetch updates, and validating the feed to ensure your products are listed accurately in your ads.

For a detailed, step-by-step guide on submitting your product feed to Snapchat, refer to the official documentation here:

Following this guide will help ensure your product catalog is correctly connected and optimized for Snapchat Ads.

Setting up your product feed is just the beginning. To get the most out of your Snapchat campaigns, it’s important to follow a few best practices that can improve ad performance and user experience.

Here are some simple yet effective tips to help you optimize your product catalog for Snapchat:

• Keep Product Titles and Descriptions Clear and Concise

Avoid stuffing your product titles with too many keywords or unnecessary details. Stick to clean, easy-to-understand titles that highlight what the product is.

Descriptions should be brief yet informative, focusing on key features or benefits. This makes your ads easier to scan and more appealing to Snapchat’s fast-scrolling audience.

Example: Instead of “Men’s Premium Cotton Crew Neck T-Shirt – Soft, Breathable, Summer Wear,” use “Men’s Cotton Crew Neck T-Shirt.”

• Use High-Quality, Properly Sized Images

Snapchat is a visual-first platform, so your product images need to look sharp and professional. Use high-resolution photos that clearly show the product and avoid overlays like logos or watermarks.

Snapchat recommends using square images (1:1 ratio) with a minimum size of 500 x 500 pixels.

• Keep Pricing and Inventory Up to Date

Make sure your feed reflects real-time product data. Outdated prices or showing items that are out of stock can hurt customer trust and waste your ad spend.

With auto-refresh features in the WebToffee plugin, you can set your feed to update regularly, so Snapchat always shows accurate pricing and availability.

• Segment Catalogs for Different Campaigns

Rather than using one extensive catalog for everything, consider creating separate catalogs or feeds for specific campaigns. For example:

• One for seasonal promotions
• One for best-sellers
• One for a specific product category

This helps you target the right audience with the most relevant products and makes it easier to manage and test different ad strategies.

Setting up a Snapchat product feed for your WooCommerce store might seem technical at first, but with the right tools and guidance, it becomes a smooth and rewarding process. From creating your Snapchat Business Account and catalog to generating a customized product feed using the WebToffee WooCommerce Product Feed plugin, each step plays a key role in building effective, high-converting ad campaigns.

By automating your feed updates and leveraging dynamic ad formats, you can showcase the right products to the right audience at the right time, without the hassle of manual work.

If you’re looking to grow your online store and reach a younger, engaged audience, now’s a great time to start experimenting with Snapchat ads. A well-optimized product feed can open the door to personalized, scalable advertising that truly connects with your customers.