Why you should add Apple Pay to your WooCommerce store

Why you should add Apple Pay to your WooCommerce store

Do you want to accept Apple Pay payments through WooCommerce? Apple Pay is a service that lets you pay for WooCommerce purchases. Apple Pay WooCommerce payments bring the power and convenience of Apple Pay to your WooCommerce store. Mobile payments are becoming more popular, particularly among young people. Contactless payments are expanding in tandem with them.

While WooCommerce is one of the leading eCommerce platforms in terms of store count, it lacks the built-in capability for receiving Apple Pay purchases. Though it may not appear to be a significant concern, consider that Apple Pay is one of the most popular payment methods.

As an eCommerce business owner, you should provide your customers with various payment options, and allowing customers to pay with Apple Pay is important.

In this article, we’ll define Apple Pay and discuss what businesses think about it. After that, we’ll go through a few reasons why you should use this payment gateway before ending up with some pointers on how to get started.

Let’s get into it.

What is Apple Pay?

Apple Pay is a payment service and manner of contactless payment provided by Apple. In fact, It’s becoming increasingly popular in the West, especially for contactless payments.

It is compatible with iOS devices. It enables payments in-store, online, and within apps. To make payments, you use the cards saved in your Wallet and Face ID or Touch ID as permission.

Overall, Apple users can make purchases a lot faster this way. This is primarily because it eliminates various barriers that clients encounter when checking out. Customers no longer need to swipe or enter a PIN in person, and they have come to expect the same level of simplicity online.

When consumers shop online, they will no longer be required to provide credit card information or shipping information. Streamlining the checkout process increases sales for your store.

WooCommerce Apple Pay payments can be enabled using Webtoffe’s Stripe Payment plugin for WooCommerce. However, before we get into why you should enable this payment method on your own store, let’s have a look at what other businesses are saying about it.

What do businesses think about Apple Pay?

“The attraction of Apple Pay is the convenience of already having your credit card details on your device. Your customers are also already familiar with spending money on their Apple devices (even if it’s just via iTunes or the App Store).

In general, there’s a trend where customers are spending more dollars when they can act impulsively and with a low level of friction.”

These are the remarks of Adii Pienaar, the creator of Conversio and a co-founder of WooThemes, the original WooCommerce developer. What he’s referring to is an advantage that both you and your customer will enjoy with Apple Pay.

Due to Apple Pay and mobile payments in general, your customers have become accustomed to spending money on their devices. New products are just a few clicks away. If you activate this feature on your store, you will make things easier for them by providing access to something they already own. Plus, as Adii put it, you’ll see an increase in sales as you capitalize on your consumers’ proclivity to buy on the spur of the moment.

Why integrate Apple Pay into your WooCommerce store?

Before we start adding Apple Pay to your online store, it’s crucial to understand why it’s worth implementing in the first place.

In the world of internet users, Apple Pay is considered one of the most popular payment options. Since it doesn’t force users to quit or launch a new app, like other payment gateways, it has a high conversion rate.

For people who need a secure yet fast and lightweight payment processor without worrying about security concerns, it’s the perfect solution.

Here are some of the primary advantages of integrating Apple Pay on your WooCommerce site:

Reduces cart abandonment: One of the primary advantages of adopting Apple Pay is that it allows users to check out without having to leave their current app or website. As a result, it decreases cart abandonment and improves the checkout experience for your online business.

Increase your sales: Customers that use Apple Pay are more likely than others to spend more money in your store. This is an excellent strategy to boost sales and revenue for your company.

Having an easy payment and checkout flow will help you attract more shoppers. Providing your customers with a variety of payment options will encourage them to spend and increase your WooCommerce conversions. Shoppers may be able to make payments online or via credit card to fit their convenience. The convenience and ease of Apple Pay make it one of the best payment methods available.

Benefits of using Apple Pay for WooCommerce payments

We’ve already discussed a number of the reasons why stores accept Apple Pay. Let us now discuss and expand on those grounds.

  • Accessibility

Apple Pay significantly streamlines the purchasing process. All your customer has to do to authorize the transaction is click the Apple Pay button on your product or cart pages and use Face ID or Touch ID.

Furthermore, as previously stated, the simplicity will appeal to your customers’ proclivity to buy on impulse. This is accomplished by reducing the number of steps required to complete purchases. Consider Amazon’s 1-Click Ordering option.

  • Security

WooCommerce currently includes a plethora of payment gateways that you may employ to keep your customers secure. These services accomplish this by holding your customers’ payment information on your behalf.

They do, however, keep such information somewhere. Apple Pay, on the other hand, does not keep any information about your customers. Apple Pay WooCommerce purchases are more secure than normal payment gateways because of device-specific numbers and unique transaction codes.

  • Avoiding fraud and chargebacks

An iOS device, a card in the device’s Wallet, and a personal identity via Face ID or Touch ID are required for Apple Pay purchases. This significantly increases the difficulty for fraudsters to commit fraud using stolen credit or debit card information.

  • Available via Stripe for WooCommerce

While WooCommerce Apple Pay payments may be challenging to deploy for other payment gateways, WooCommerce and Stripe have significantly simplified the process. All you have to do is enable Stripe on your site, make it Apple Pay ready, and customize the settings.

How to add Apple Pay on WooCommerce

You can enhance the functionality of your WooCommerce store at any time by installing plugins or extensions. Follow the below steps to integrate Apple Pay using the Stripe payment plugin.

Step 1: Set up the Stripe for WooCommerce

To install the plugin, navigate to your WordPress admin panel and choose Plugins > Add New. 

Stripe payment plugin for WooCommerce from WordPress repository

Search for and then install and activate the Stripe payment plugin for WooCommerce.

To begin, you must have a Stripe account. Creating a Stripe account is completely free. The instructions in the article will help you to set up Stripe in your WooCommerce store in a detailed manner.

Step 2:  Set up Apple Pay for your WooCommerce Store

With the WooCommerce Stripe Payment Gateway plugin installed, you can enable this service by WebToffee Stripe > Apple Pay

Apple pay tab from WebToffee Stripe

To know more about how to add Apple Pay to your WooCommerce store using the Stripe Payment gateway, refer to the article here. 

Wrapping Up

A digital wallet and mobile payment system like Apple Pay allows you to accept payments from website visitors. Payments can be made directly from the phone using Apple Pay, just like other mobile payment gateways and money-transfer applications (such as Venmo, Amazon Pay, and Google Pay).

To access more features and functionality of WooCommerce payment methods for your online store, you can upgrade to the premium version of Stripe Payment Gateway for WooCommerce.

Have you found this article interesting? Please share your thoughts in the comments.