BOGO Coupons in Smart Coupons plugin

WooCommerce BOGOs: How to Create Buy One Get One Free Offers?

The post provides an in-depth explanation of what is a BOGO (Buy One, Get One) coupon, how buy one get one coupons work, and the different types of BOGO coupon offers available in WooCommerce. It also includes a step-by-step instructions on how to create BOGO coupons in WooCommerce with the Smart Coupons for WooCommerce plugin, along with helpful tips and examples to maximize their effectiveness.

BOGO or Buy One Get One Free offers are among the most popular eCommerce marketing strategies used by everyone from small businesses to big corporations.

This article aims to answer some of the basic questions related to WooCommerce BOGO offers.

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Key Takeaways:

  • Learn what WooCommerce BOGO offers are, the reason for their popularity, how to create such BOGO deals and more.
  • Buy One Get One offers are promotional tools that offer customers a free or discounted item when they purchase another item at full price.
  • WooCommerce Smart Coupons plugin by WebToffee lets you create BOGO offers, such as Buy Two Get One, Buy One Get One at 50% off, and more.

What Are WooCommerce BOGO Coupons?

A WooCommerce Buy One Get One (BOGO) offer is a promotion deal in which store owners offer customers a product for free when they purchase other products from the store.

However, contrary to popular belief, the BOGO is so much more intricate and heavily customizable than giving out a single product for free to reward a customer for their purchase. We will dig deeper into this in the following sections.

To attract new customers and retain existing ones, popular F&B brands, like pizza chains, frequently roll out promotional campaigns featuring deals like buy one get one free pizza coupons.

Buy one get one for WooCommerce stores

This way of incentivizing purchases even helps improve the sales of a specific product. For example, you can provide a ‘buy a product, get 1 free”; this encourages customers to buy the specific product rather than its alternatives.

WooCommerce BOGO offers can help reduce cart abandonment. By offering a product for free or at a discount, BOGO encourages customers to complete their purchases.

Nevertheless, when comparing the cost and the time required for a PPC or social media advert to produce results with that of a properly set up WooCommerce BOGO offer, there is no doubt that the latter wins. WooCommerce BOGO offers like other coupon strategies generates almost instantaneous results. You can even impose time-based restrictions on these coupons to encourage customers faster purchase.

What Are the Benefits of Using Buy One Get One Offers?

BOGO deals are highly beneficial for both the buyer and the seller.

For buyers or customers, BOGO is a great way to get items for free or at a low cost. And for sellers,

  • WooCommerce BOGO offers attract new customers
  • Motivates customers to buy more products
  • Improves the average cart subtotal or the transaction size
  • When effectively implemented, BOGO offers can help reduce cart abandonment
  • It is a great way for you to clear out your inventory

How to Create WooCommerce Buy One Get One Offers?

BOGO is not available on your WordPress WooCommerce stores by default. You will need a coupon-oriented plugin to add WooCommerce BOGO features to your online retail business.

Though there are several coupon plugins available for WordPress, Smart Coupons for WooCommerce stands out in the crowd because of its bold and powerful BOGO-specific module.

In addition to the WooCommerce BOGO coupon customizations, the Smart Coupons plugin also offers several special coupons like URL coupons, cart abandonment coupons, signup coupons and store credits.

The Buy One Get One free offers in Smart Coupons for WooCommerce is not just a buy ‘one’ get ‘one’ free offer, it is essentially a buy ‘X’ get ‘Y’ for free or at Z discount. The X and Y in this situation are customizable and you can also have the option to give the product away for free or at a discount. A simple example of this is a Buy 2 Get 1 at a 20% discount.

The BOGO settings in this WooCommerce coupon plugin offer several coupon possibilities, including, but not limited to,

  • Buy X, Get Y or Z% off on the next item
    Eg: Buy a bed and get a pillow for free, Buy a bed and a pillow and get an 80% discount on the bedspread
  • Buy X items at least worth A, and Get Z or Z% off on the second item
    Eg: Buy a bed worth $1100 and get 1 free

How to Create WooCommerce BOGO Coupon Offers?

Creating BOGO is a seamless process and does not demand any technical expertise.

The first step in creating a BOGO offer is installing and activating the plugin itself. Refer to the Smart Coupon plugin installation guide to learn more. You will need the premium plugin to activate the BOGO module within the Advanced WooCommerce coupon plugin.

To create BOGO offers with Smart Coupons for WooCommerce,

#1: Creating a New WooCommerce BOGO Coupon Offer

  • Start by navigating to Smart Coupons > BOGO in your dashboard. This will open a dedicated BOGO module where you can set up and manage BOGO offers.
  • As the window appears, you’ll notice few options. You can either pick one of the preset BOGO templates or opt to create a Custom BOGO offer. Let’s explore the custom BOGO offers.
  • Next, select the type of BOGO offer Buy product X Get product X/Y. Assign a name that reflects the BOGO offer.
  • Once you’ve chosen the type and named the offer, click Continue.
Creating a new WooCommerce BOGO offer

#2: Setting Up the “Y” in the Buy X and Get Y Offer

Next, we will define what customers will receive as part of the promotion. This step is all about setting the “Customer gets” options to determine the giveaway item. The Customer gets section offers four options. They are:

  1. Customer gets Specific product(s)
  2. Customer gets Same product
  3. Customer gets Product from specific category
  4. Customer gets Any product from store

Let’s check out each option in detail.

Customer Gets a Specific Product(s) as WooCommerce BOGO Free Product

Choosing the Specific product(s) option allows store owners to customize and precisely select the products you want to offer as the BOGO giveaway.

  • Start by entering the product(s) you wish to offer as part of the BOGO deal in the Specific product(s) field. If you add more than one product to this field, two additional options will appear:
  • Once you’ve selected the product(s), use the In quantity of field to set the exact number of units for the free product you plan to offer.
  • Next, decide on the pricing for the giveaway product. You can choose from Discount and Final price. Depending on the option you select, the system will guide you to fill out the relevant details.
Customer Gets Specific Product as BOGO Free Giveaway

That’s it, when you configure the remaining settings and activate the BOGO offer, customer will get a specific product as the BOGO giveaway.

Customer Gets the Same Product as Giveaway (Buy X and Get X Free)

In this case, customers receive the same product as a giveaway. To configure it:

  • Enter the number of giveaway units for the product in the corresponding field.
  • Choose whether to offer the giveaway at a discount or a final price. Based on it, a field will appear for required details.
Customer Gets the Same Product as BOGO Giveaway

Once configured, customers will receive the same product as the giveaway during their purchase.

Customer Gets Product From Specific Category

Store owners can set up a BOGO (Buy One, Get One) offer by selecting products from specific categories. To know how:

  • In the Specific Category(s) field, list all applicable categories for the BOGO offer. Customers can select giveaway products only from these categories.
  • Use the in quantity of field to set how many giveaway items customers get from the chosen categories.
  • Decide whether the giveaway product will be offered with a discount or at a fixed price.
Customer Gets Product From Specific Category

With this BOGO setup, customers can select a product from the listed category as their BOGO product giveaway.

Customer Gets Any Product From Store

Offering customers the flexibility to choose any product as their BOGO giveaway adds excitement to your promotions. You can set it up using the BOGO module:

  • This option lets customers select any product from your store as their free or discounted giveaway.
  • Enter the desired quantity in the in quantity of field. For example, if you want customers to get two free products for every qualifying purchase, set the quantity to 2.
  • Decide whether the product is offered at a or for a final price.
Customer Gets Any Product From Store

Now that we have discussed each of the Customer gets option, lets move on to the next step, where we will set up the BOGO triggers or the “X” of the Buy X Get X/Y offer.

#3: Configuring the Trigger or the X of the Buy X Get Y/X Offer

In Step 2 of setting up the “Buy X, Get Y/X” offer, you’ll define the Trigger or the “X” part of the deal. The trigger can be based on either the number of products purchased or a minimum spend.

  • If you want the offer to activate when customers purchase a certain number of products, select Buys quantities of.
  • After selecting this, specify the minimum and maximum quantity that must be in the cart to activate the BOGO offer. For example, if you set the range as “3 to 5,” the promotion will only trigger when the customer purchases between 3 and 5 units of the specified products.
  • To create more advanced and targeted BOGO offers, you can set up conditions by restricting them to specific products or categories. Click Add under the Customer buys section, and choose between Product restrictions or Category restrictions.
    • If you choose Product restrictions, a dropdown menu will appear. Select Specific product(s) only and input the products.
      • Enable the checkbox labeled Apply coupon only if all the selected products are in the cart to ensure the coupon applies only when all the selected products are in the cart.
      • To exclude certain products, choose Any product(s) except and list the products you want to omit.
    • If you choose Category restrictions,
      • Use the From specific categories only field to specify categories where the promotion applies.
      • Similarly, you can exclude certain categories by listing them under From any category except.
  • In Optional conditions, you can take the BOGO offer a step further by adding additional conditions like, usage limits, allowed emails, etc.
Configuring the BOGO Trigger

#4: Configuring the BOGO Offer Application Settings

Configuring the BOGO settings allows you to decide how the offer will be applied to WooCommerce orders.

  • Begin by selecting how the offer should be implemented. You have three options: Once, Repeatedly, and Custom. Once you pick an option, configure the corresponding fields.
BOGO offer application settings
  • Next, on the right-hand side of your dashboard, you’ll see two redemption methods: Automatically and Through coupon code.
  • Next, you can display the BOGO offers on any (or all) of the following pages: Cart, Checkout, and My Account.
  • You can also schedule and time your BOGO free product offer to run for specific duration. Toggle the Schedule option to activate this feature.
  • Finally, review all the settings and click the Save and Activate button to launch your BOGO offer.

Beyond the option to create your own custom templates, you can explore the convenience of pre-built BOGO offer templates. There are four main templates you can choose from:

  1. Spend $100 Get any product @ $1
  2. Buy X Get X @ 50%
  3. Buy 2 Get a free gift
  4. Buy 2 Get the Cheapest One for Free

Each template is fully customizable. You can select the one that best aligns with your goal and modify it the way you want. In order to give away the cheapest or most expensive item in the cart, follow the below steps:

  • Select the type of BOGO offer Cheapest/Most Expensive and click Continue.
Cheapest or Most Expensive BOGO
  • In the Customer gets section, choose either the Cheapest item in the cart or Most expensive item in the cart option.
  • Next, specify how many units of the chosen product should be added as the giveaway.
  • Next, determine to offer the giveaway product at a discounted price or at a final price.
  • After configuring the remaining setting, click Save & Activate.
Setting cheapest item in the cart as BOGO giveaway

For more detailed instructions, refer to our BOGO offer setup guide here.

Frequently Asked Questions

What Are Promotional Coupons?

Promotional coupons are an effective way to promote your WooCommerce store and its products. They drive both potential customers and users without initial purchase intent to buy your products upon visiting your website. The most effective and commonly used promotional coupons in the market is the BOGO (Buy One Get One) coupon.

How Does the Buy One Get One Offer Work in WooCommerce?

WooCommerce Buy One Get One offers allow store owners to provide free or products at a discount when customers purchase a specific product at its regular price.

What Is an Example of a Buy One Get One Free Promotion Strategy?

Publix BOGO promotions offer customers the chance to buy one item and get another for free. They also frequently introduce special deals, such as ‘buy two for a set price,’ giving customers even greater value and savings.

How to Promote WooCommerce Bogo Offers?

To promote your WooCommerce BOGO offers:
1. Display attractive in-store banners.
2. Send targeted email campaigns to your subscribers highlighting the BOGO offer.
3. Share engaging posts and ads on social media platforms.

How Do I Add 20% Discount in WooCommerce?

To add a 20% discount in WooCommerce, go to WooCommerce > Coupons and create a new coupon. Set the discount type to “Percentage discount” and enter “20” in the discount amount field.

Wrapping Up

WooCommerce BOGO deals are highly beneficial coupons for store owners to drive sales. Smart Coupons for WooCommerce is a simple and comprehensive platform for store owners to set up BOGO coupon strategies.

BOGO offers prove their effectiveness by appealing to both new and existing customers, providing a clear advantage for businesses. So what are you waiting for!? Get your WooCommerce store ready with BOGO promotional coupons.

A Note to all WooCommerce developers and owners
The main focus while setting up a WooCommerce buy one get one coupon should be on customer satisfaction rather than on sales. Remember, dedicated customers are worth a lot more than the profit from a single sale in the long run.

Article by

Content writer @ WebToffee. Fueled by caffeine and a love of sarcasm. When not writing, you can catch her binging the latest drama series.

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