How To Set Up Maximum Discount Limit For WooCommerce Coupons? (Free Plugin)

Want to put a cap on your coupon discounts? The blog explains how to set a maximum discount limit for coupons in WooCommerce to prevent its overuse and potential profit loss.

WooCommerce makes it simple to set up various coupon discounts using its built-in features. These accessible tools benefit both new and experienced store owners by helping promote products and increase sales. However, offering too many or overly generous discounts can strain profits. Setting a cap on discounts provides a solution. Let’s explore how it’s done!

WooCommerce coupons are powerful marketing tools that can improve your store traffic and have a greater impact on your total sales. But, it is not always sunshine and roses with coupon discounts. If not properly executed, it can leave holes in your pocket. This is why setting limits is essential.

One such restriction is the maximum discount limit on coupons. Let’s look at the significance of the maximum discount limit for WooCommerce coupons with some examples.

Say that you have a product worth $70, which you sell for $100. Even if you give a 10% discount on $100 ($10 discount), you will have a profit of 28.5% ($20 profit). This is an ideal case. But, if the product is worth $320 and is priced at $350, a 10% discount ($35 discount) will cause a loss of 1.56% ($5 loss). Setting a maximum discount amount can help bypass such losses.

Now, let’s look at another example. Say that you have set up a fixed product discount of $10 on all products in the store. If the customer purchases five $100 items, they will only receive a discount of $50 on items worth $500. But, if the customer purchases ten items for $50 each from your store, they will get a discount of $100 on the same subtotal ($500).

The first scenario can be managed with a classic maximum discount limit restriction, while the second can be addressed either by setting a maximum discount or by restricting coupon usage per product.

Let’s see how you can set it up.

WooCommerce offers various built-in options to set up coupons. However, as your store and order volume grow, these default coupons may no longer be enough to meet your store’s needs. In such cases, advanced coupon features can help. These additional options are available through dedicated third-party plugins.

The WooCommerce coupons plugin from WebToffee provides advanced options, including maximum discount limits and other usage controls. As a bonus, the features are available in the free version of the plugin.

Let’s now go over how to set up discounts such as ‘X% off up to $Y’ or ‘$X off on all products up to $Y.’

Step 1: Install And Activate The WooCommerce Smart Coupons from WebToffee

• Log in to your WordPress admin console and go to Plugins > Add New.
• Search for the plugin Smart Coupons for WooCommerce in the search bar.
• Install and activate the plugin.

Step 2: Set Maximum Discount Limit On WooCommerce Coupons

Once the plugin is installed and activated, you can set the discount limit for any old or new coupons in the store. To implement the discount limit restriction on the already existing coupons in your store,

• Go to Smart Coupons > All coupons and click on the coupon to which the maximum discount limit should be added.
• In the Coupon data widget, ensure that the Discount type selected is either a “Percentage discount” or a “Fixed product discount.” (This restriction is not available on other coupon types.)
• Next, go to the Usage limits tab.
• Set the maximum discount value you want to cap in the Maximum discount value field.
• Click on Update to save the changes made.

The same steps apply to setting a maximum discount on new WooCommerce coupons. The only difference is that you’ll create and configure a new coupon before applying usage limits.

Consider that we are using a coupon – Get 20% off up to $150.

If 20% of the cart subtotal is less than $150, the customers will get a discount of that amount (20% of the subtotal).

But, if the discount amount (20% of the cart subtotal) exceeds $150, the customer will receive the discount value of $150 irrespective of the subtotal.

In addition to the WooCommerce set maximum discount on coupons, you can set up some other discount restrictions while creating or editing coupons. It includes:

Usage Limit Per Coupon

Limit the number of times a coupon can be used before it expires. For example, set the usage limit per coupon as 3 to make the coupon expire when it is used in three checkouts.

Use case: 10% discount on all products for the first X customers.

Usage Limit To X Items

If you have a percentage discount or a fixed product discount coupon, the discount amount will only be deducted from the ‘X’ number of items from your store. This restriction is not applicable to other types of coupons in your store.

Use case: $10 off on all products for up to X products in the cart.

Usage Limit Per User

Select the number of times a user can use the same coupon until it becomes invalid. The user is identified by the billing email address (for guest users) or the user ID (for logged-in users).

Use case: A user can apply the coupon X number of times.

The smart coupons plugin opens the door to WooCommerce extended coupon features, such as BOGO deals, product/category-specific discount rules, quantity-based discounts, and more. While the basic version covers essential coupon functions, the Pro version provides advanced discount rules, coupon banners, order history-based coupons, bulk-generate discount codes and additional tools to create effective promotions without impacting profits.

Setting up the maximum possible discount limit for WooCommerce coupons can save large amounts of money. It also keeps your sales optimized and ensures that you will not spend any amount of money than required by running coupon campaigns.

I hope this article was helpful. Let us know if you have any additional queries in the comments below.

Thanks for reading!