6 Ways to Ask For WooCommerce Customer Reviews

How often do you read reviews before buying something online? Similarly, your buyers utilize WooCommerce customer reviews to make informed purchasing decisions. And this guide will show you how to get more customer reviews effectively.

As a customer, would you trust a product with no reviews? Most people wouldn’t. This shows how powerful customer reviews are when influencing purchasing decisions. WooCommerce customer reviews can make or break a sale. So, you must ensure your product or the service you offer is fool-proof so that the likelihood of getting negative feedback is zero to a minimum.

At the same time, encouraging more customer reviews is essential to drive engagement and build trust. This guide will explain why customer reviews are important and how to get customer reviews in WooCommerce.

With that set, let’s get started on WooCommerce customer reviews.

WooCommerce customer reviews are features that let customers share their feedback and experiences with the purchased products. These reviews appear on WooCommerce product pages and offer potential customers insights into product quality and performance. 

In fact, 97% of customers look for customer reviews when deciding on a purchase. And more than that, 85% look specifically for negative feedback. These stats show the importance of WooCommerce customer reviews in securing sales, especially in a competitive market.

Imagine attracting customers to your product page only to lose them due to a lack of customer reviews or negative feedback. That’s a frustrating case. While some customers might still go ahead with the purchase given that they’ve had consistently good experiences with the brand, most won’t take that risk.

In a nutshell, WooCommerce customer reviews are important to increase sales and revenue and even build a positive brand image.

Once you understand the importance of WooCommerce customer reviews, the next step is figuring out how to encourage more customers to leave reviews. How to ask for reviews effectively to maximize responses?

Let’s explore six strategies to help you gain more customer reviews for your WooCommerce store. The key strategies we will be discussing here are

• Send post-purchase emails for reviews
• Offer incentives for customer feedback
• Add review options in order history
• Request reviews on product pages
• Host social media giveaways for reviews
• Utilize product packaging for review requests

Now, let’s look into each WooCommerce customer review strategy one by one to maximize your review collection efforts.

#1 Using Post-Purchase Emails to Gather Customer Reviews

One great way to ask for customer reviews is by adding a customer feedback section in your post-purchase emails. These emails are sent once the product is delivered and can be tailored based on the nature of your product. For durable products like jeans, shoes, or phone covers, feedback can often be collected shortly after delivery.

However, when it is a digital product, it’s best to let customers familiarize themselves with the product before requesting reviews. Therefore, adapting your customer review strategy based on what you sell ensures a more effective review collection process.

You can either add a customer feedback form in the WooCommerce emails or link to review pages so that the customers can leave their reviews with less effort. Moreover, simplifying the review process conveys that you value their time and opinions.

You can further motivate them with questions like, “Wouldn’t you want others to know your thoughts?” which can inspire them to share their feedback.

Asking for reviews might seem easy at first, but getting WooCommerce customer reviews is often easier said than done. The competition for customer attention is fierce, with countless brands and stores vying for recognition. To stand out, you need to go beyond being just another store owner; rewarding WooCommerce customer reviews is one effective strategy.

Offering incentives like gift cards or coupons when collecting WooCommerce customer reviews can encourage them to leave reviews. You can even introduce a loyalty program where customers earn points each time they share feedback.

Why do you think this WooCommerce customer review strategy would work? This has to do with customer psychology. When customers are asked to share their opinions and are incentivized, they feel motivated to contribute. As long as there’s a tangible benefit, customers are more likely to leave a review.

#3 Add a WooCommerce Review Section to the Order History Page

Customers often visit their order history to reorder products they enjoyed in a previous purchase. This presents a perfect opportunity to request a WooCommerce customer review. You can link to your review page or add a CTA button that opens a review form directly on the order history page.

One reason this is an effective method for collecting WooCommerce customer reviews and feedback is its directness and the ease it offers customers in sharing their opinions.

#4 Request for WooCommerce Customer Reviews on Product Pages

Utilizing the review section on product pages is essential for influencing customer decisions through WooCommerce customer reviews. However, asking for reviews immediately after purchase, even before the product is delivered, is not ideal either.

So, how can you collect product reviews effectively on WooCommerce product pages? One way of doing this is to deploy a popup the next time a customer visits the store. This popup can prompt them to leave reviews for previously purchased products.

Another effective customer review strategy is to allow customers to review multiple products at once. Instead of requesting individual reviews, make the process convenient by consolidating all requests.

#5 Host Giveaways on Social Media Channels

Social media marketing is one of the most popular and effective communication channels. A tried and tested strategy to gather WooCommerce customer reviews is hosting giveaways and contests.

Structure the giveaway so that each review counts as an entry. This has been widely adopted by businesses, helping collect more WooCommerce customer reviews and driving customer engagement. This has benefits, as it signals social media algorithms, improving your visibility to new audiences.

#6 Utilize Product Packaging to Request WooCommerce Customer Reviews

Another cool strategy to get customer reviews for WooCommerce is incorporating a QR code into your product packaging. This allows you to collect reviews immediately after the product is delivered. You can leverage the excitement of a positive unboxing experience here.

Providing an excellent post-purchase experience is key to maximizing this approach. Ensure customers receive timely delivery updates, attractive packaging, and a product that matches their expectations. When customers are satisfied and delighted, it’s the perfect time to encourage them to leave a review. A QR code linking to the review page increases the likelihood of getting reviews.

That’s it! These are some creative ways to collect more customer reviews for your WooCommerce store. But when it comes to WooCommerce customer reviews, there are certain other things you need to consider, such as how to deal with bad customer reviews. We’ll cover the do’s and don’ts of managing customer feedback in the upcoming session.

When it comes to customer reviews, managing them thoughtfully is crucial to maintaining your brand’s reputation, especially when dealing with negative feedback. To help you develop a winning WooCommerce customer review strategy, here are some do’s and don’ts to keep in mind.

Do’s

• Ask at the right time and place. Request reviews while the purchase experience is fresh or following a positive interaction.
• Clearly define the process. Customers may find leaving a review inconvenient. Simplify the process by explaining how quick and easy it is.
• Streamline the review process. Use links, QR codes, or embedded forms to make it hassle-free for customers to share their feedback.
• Respond to reviews promptly. Be it positive or negative, your response speed and tone significantly impact your brand’s perception.
• Highlight the best reviews. Showcase your most glowing WooCommerce customer reviews to build trust and credibility.
• Leverage WooCommerce plugins. Automate review requests, send follow-up emails and offer discounts using plugins.

Don’ts

• Encourage fake reviews to inflate ratings.
• Pressure customers into leaving reviews.
• Ignore negative feedback.
• Misuse or share personal information collected from customers.
• Offer incentives exclusively for positive reviews.
• Overcomplicate the review process, deterring customers from participating.

That’s all about WooCommerce customer reviews and how to collect them. We have looked at six effective methods for gathering customer reviews for your WooCommerce store, along with some helpful tips.

Remember, you don’t have to rely on just one method—using a combination will give you the best results. We’ve also covered a few do’s and don’ts to keep in mind when collecting WooCommerce customer reviews. With that, we’ve reached the end of this guide.

Feel free to ask any questions related to WooCommerce customer reviews; we’re happy to help. If you enjoyed the article, please take a moment to share your feedback. This helps us continue providing valuable content for the eCommerce community.

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