Display ‘Customers Also Bought’ Product Bundles in WooCommerce

In this short guide, we’ll look into how to set up ‘WooCommerce Customers Also Bought’ to display products bought together and recommend bundle deals that entice customers to purchase even more.

The WooCommerce customers bought is a widget that you can add to your product pages to showcase the most relevant products that your customers might like while purchasing a product.

For example, if you recommend a laptop stand as a ‘commonly purchased together’ item with a laptop, chances are, your customers would at least consider buying the stand along with the laptop.

The WooCommerce customers also bought widget is, therefore a tool, that you can rely upon to drive product discovery and to increase the average order value (AOV). Such relevant recommendations also help reduce sudden customer exits and keep your users engaged and satisfied.

How do you do this? Well, let’s cover the key takeaways first!

Frequently Bought Together (FBT) products in WooCommerce are items that customers often purchase together in a single transaction. This feature allows you to recommend Amazon-style ‘frequently bought together’ items on the individual product page, encouraging customers to add multiple items to their cart and increase the order value.

You can add any item as a “Frequently Bought Together” product in your store, so it’s important to choose products that are relevant to each other.

For example, recommending a laptop cover when customers are looking to purchase a laptop is more relevant than suggesting unrelated products like shoes.

There are several tools in WordPress to ease the process of setting up, such as WooCommerce frequently bought recommendations. In this article, we will be looking into using the Frequently bought together for WooCommerce plugin from WebToffee. The plugin enables you to recommend products based on: 

• Order history (auto-generated)
• Custom set products
• Upsells
• Cross sells
• Custom product relations set up using Related products for WooCommerce plugin

You can either automatically suggest products frequently bought together or manually add custom related products that you want to recommend as product bundles. Alternatively, you can use the recommendations you’ve already made under upsells, cross-sells, or related products.

Moreover, since you can manually select the products that can be added to the recommendation widget, try selecting the products that are not highly promoted or that are not selling as much as you would like. The FBT widget helps to improve the visibility of the product and also makes customers engage with those products more.

Product recommendations increase the odds of bigger customer carts and an increase in sales. Moreover, since you are giving personalized recommendations, you have full control over the products to be displayed. This will give you the opportunity to test, identify and implement the product bundles or product combinations that would generate optimal results.

One of the biggest benefits of using a ‘Customer who bought this product also bought’ widget is that it allows you to increase the average order value of your WooCommerce store. Since you will be offering complementary and supplementary products as bundles, customers are most likely to buy them, too. Also, the easy-to-use interface of the widget reduces the risk of sales loss.

The WooCommerce product bundle promotion is centered around customers who are already on your site to purchase. This approach eliminates the added cost of attracting new users, as you are relying on your most valuable customers to add more products to their carts.

Another major advantage of using this WooCommerce product bundle recommendation is that it provides a non-intrusive way to communicate with your customers. It doesn’t have any disadvantages that we usually associate with common eCommerce marketing strategies such as pop-ups and ads. It also helps instill social proof and even showcases products that customers are likely to love.

You will need a third-party plugin compatible with WooCommerce to set up WooCommerce ‘Customers also bought’ product bundles in WooCommerce. As discussed earlier, we are using the WooCommerce frequently bought together plugin for this process.

Now, let’s look into how to set this widget up.

Step 1: Install the Plugin

Once you purchase and download the plugin from WebToffee > My account > Downloads, you can proceed to install the plugin in WordPress.

To do that, go to your WordPress admin console and click on Plugins > Add New. Upload the plugin zip that you downloaded earlier and click on Install Now. You can then activate the plugin.

Step 2: Select the Frequently Bought together Widget Layout

Go to WooCommerce > Frequently Bought Together > General Settings.

Scroll down to Display and select a layout. You have three available layouts.

1. Table View

2. List View

3. Gallery View

Select a layout that seems appropriate for your store.

Step 3: Customize the FBT Widget

Once you are fixed on the layout, go to the Settings section of the same page. Here you have several customization options available including,

• Enable frequently bought together: Option to enable the ‘Frequently Bought Together’ widget.
• Suggest product automatically: Option to auto-suggest related products based on order history.
• Suggest product from: Recommends products from the selected configuration if no products are to be displayed from automatic or custom products.

• Select the number of products to show: Select the number of products to add to the widget.
• Show ‘this product’: Enable showing the currently viewing product along with other recommendations in the widget.
• Allow unchecking ‘this product’: Whether to allow customers to disable the unselect viewing product in the widget before adding to the cart.
• Default state of products as checked: Choose whether to keep all the products in the widget selected by default.
• Behavior on clicking individual products: Decide what should happen when the customer clicks on a product in the widget.
• Hide unavailable products: Choose what should happen when the product goes out of stock.

Configure the required frequently bought together settings here. After completing that, move down to the Texts section and personalize the label, button, and title texts in the widget. It includes,

• Frequently bought together section title: Set a name for the recommendation widget as ‘Customers also bought.’
• Add to cart button text for a single product: Select the button text if the customer has only selected one product in the widget to add to the cart.
• Add to cart button text for two products: If the customer selects two products in the recommendation widget, add a custom button text to move them to the cart.
• Add to cart button text for multiple products: Set the button text when the customer selects more than two products to add to the cart.
• Total price section label: Change the ‘Total price’ label.

The Exclusion section allows you to remove specific products or categories from being displayed in the ‘Customers Also Bought’ widget. Additionally, it lets you disable the ‘frequently bought together’ widget for certain products or categories when using automatic suggestions.

For instance, if you want the ‘Mens Divi Hoodie’ product to be excluded from any auto-suggestions, you can configure it here. Also, if you wish to disable the frequently bought together feature for the ‘Accessories’ category—meaning related products in that category would not be displayed as FBT recommendations—you can do so by adjusting the necessary settings in the ‘Exclusion’ section.

After configuring the required settings, click on Save Settings.

Step 4: Add Product Bundle Recommendations to Individual Products

Now that we have configured the settings, let’s set up the product bundle recommendations.

If you want to set custom frequently bought together products,

1. Go to WooCommerce > Frequently Bought Together > Set custom products and click Add.
2. Select the product for which you want to set up the product bundle recommendation.
3. In the Linked Products section, choose the products to include in the “Customers also bought” widget.
4. If you want to apply a bundle discount, toggle the button to enable it.
5. Now select the Discount type as a Percentage discount or Fixed cart discount.
6. Set the Discount amount.
7. Toggle the Status button to enable the custom frequently purchased together recommendations for the selected product. Otherwise, automatic suggestions or previously set up upsells and cross sells will be shown as recommendations.
8. Click Save.

That’s it! You have now completely configured the ‘Customer also bought’ product bundle.

**If you disable the custom product status, the plugin will automatically use the recommendations you’ve previously configured for Upsells, Cross-sells, or Related Products. Follow this article on adding related products to WooCommerce to add related products to your store (if not already set up).

Here, customers can unselect related products that they don’t need by clicking on the checkbox. They can also change the product count using the quantity counter corresponding to each product. However, note that the product bundle discount applies only if the customers select all the products in the widget.

Adding product bundle recommendation sections to your WooCommerce store will not do any harm. Due to its non-disruptive nature (when compared to pop-ups and modals), it won’t overwhelm your customers. Moreover, since you can set up discounts on product bundles, users might take you up on the offer.

Also, you only need the Frequently Bought Together for Woocommerce plugin and a few hours of your time to set it up. So don’t miss out—give ‘WooCommerce customers also bought’ a go.

Hope this article was of interest. Let us know what you think about the article and the FBT plugin in the comments below.