How to Cater to Last-Minute Shoppers With WooCommerce e-Gift Cards?

Ever found yourself searching for a last-minute gift? So have your customers! Whether it’s a forgotten birthday, an unexpected celebration, or the holiday rush, last-minute shoppers need a quick and thoughtful gifting solution. And that’s where WooCommerce e-gift cards bring an easy gifting alternative.

Unlike traditional gifts, digital gift cards eliminate shipping delays, ensure instant delivery, and let the gift card recipients choose exactly what they want. They don’t just offer this convenience but are also always in stock, making them the perfect last-minute shopping solution.

All set for converting last-minute shoppers’ with WooCommerce gift cards? Let’s get started!

To put everything in context, here is the scenario: when time is running out, last-minute shoppers aren’t looking for complicated checkout processes or long shipping times. They need a fast and easy solution, one that lets them send a thoughtful gift. This is why WooCommerce e-gift cards are the perfect choice.

Unlike physical gifts, which require inventory management, packaging, and shipping delays, digital gift cards are always available and are delivered instantly. For a birthday, a holiday, or a special occasion, shoppers can buy, customize, and send a WooCommerce e-gift card in just a few clicks.

🎁 One of the biggest advantages of WooCommerce e-gift cards for last-minute shoppers is its instant delivery. Digital gift cards are sent immediately via email, ensuring recipients get their gifts on time.

🎁 Shoppers also love the personalization that a WooCommerce e-gift card offers. Even though they’re purchasing gifts at the last minute, shoppers can add a custom message and make it feel more personal and thoughtful.

🎁 Another benefit of WooCommerce e-gift cards is that they never run out of stock. Popular products might sell out during peak shopping seasons, but WooCommerce e-gift cards remain available anytime, ensuring customers always have a reliable last-minute gifting alternative.

🎁 Just as WooCommerce e-gift cards cater as a gifting option, they also offer a convenient solution for purchasing store credit.

So, how do digital gift cards work this way for last-minute shoppers? Those who don’t have time to browse the product catalog during a sale can quickly buy store credit through WooCommerce e-gift cards. Many brands and online retail stores also offer discounts on e-gift cards, particularly during major sales events.

Now that we’ve established why e-gift cards are the ultimate last-minute gifting solution, let’s move on to how to set e-gift cards in your WooCommerce store to capture more sales.

With e-gift cards being the ultimate last-minute shopping solution, the next step is to set them up in your WooCommerce store.

#1 Choosing the Right WooCommerce e-Gift Card Plugin

In order to offer digital gift cards in a WooCommerce store, you’ll need a plugin that allows customers to purchase, customize, and send e-gift cards. Popular options include WebToffee’s WooCommerce Gift Cards, YITH WooCommerce Gift Cards, and Smart Coupons.

Here, we’ll focus on setting up e-gift cards in WooCommerce using WebToffee’s WooCommerce Gift Cards plugin (Pro).

• Install the WooCommerce e-Gift Cards plugin from WebToffee.
• Once activated, navigate to the Gift cards tab to begin configuring your gift card settings.

#2 Create e-Gift Card Products

Make the shopping experience as seamless as possible by offering predefined gift card amounts such as $25, $50, $100, and $200 instead of requiring custom amounts. This reduces decision fatigue and speeds up the checkout process.

• Go to Gift cards > Gift card products > Add new.
• Set predefined e-gift card denominations to make selection easy for last-minute shoppers.
• Enable custom e-gift cards to allow customers to enter a custom amount. (Optional)

#3 Allow Personalization for a Thoughtful Touch

Even last-minute shoppers want to add a personalized element to their gift. Offer options for adding custom messages and e-gift card designs to enhance the gifting experience.

• Go to Template settings in the Product data widget.
• Enable the Allow customer to choose a template option. This lets customers choose from the 20+ built-in WooCommerce e-gift card designs.
• Click Publish.

For further e-gift card customization settings, move on to the next step.

#4 Enable Instant WooCommerce e-Gift Card Delivery

Enable instant delivery so shoppers can send the e-gift card directly to the recipient’s inbox in seconds. The WebToffee e-Gift Cards plugin also provides an option to schedule delivery, ensuring the digital gift arrives at the perfect moment.

• Go to Gift cards > General settings,
• Under Allow users to option, choose Email gift card.
• Next, enable the Allow users to schedule option for timed e-gift card delivery.

• In the Template setting tab, enable the Allow customer to upload gift card image. This allows shoppers to upload custom e-gift card designs.

• Once you have reviewed the settings, click Save to apply the changes.

Now that your WooCommerce e-gift card is ready, let’s preview it!

And that’s it! You have successfully set up WooCommerce e-gift cards that cater to last-minute shoppers. By implementing these e-gift card strategies, you ensure that your WooCommerce gift cards are easy to buy, fast to send, and attractive to last-minute shoppers.

Now that your WooCommerce e-gift cards are set up, the next step is to ensure last-minute shoppers can easily find and purchase them.

Remember, a last-minute shopper won’t spend time searching your store for gifting options. If gift cards aren’t visible, easy to purchase, or promoted effectively, you risk losing potential sales. So here are a few WooCommerce e-gift card strategies to attract and convert last-minute shoppers.

🔹 Make e-Gift Cards Impossible to Miss 👀

For e-gift cards to work as a last-minute solution, they need major visibility. Featuring them on your homepage with an attention-grabbing banner ensures visitors immediately recognize them as a fast and easy gifting option.

You can also place gift card promotions on category pages, product pages, and even in the main menu for easy access. Likewise, placing e-gift card callouts at checkout helps capture last-minute buyers who might be making a purchase but need an extra gift.

🔹 Leverage Urgency to Drive Last-Minute Conversions ⏳

Last-minute shoppers are already in a rush. Adding a countdown timer to e-gift card promotions, especially around major holidays, reinforces that time is running out. CTA’s with wordings like “Send an e-gift in seconds – No shipping required!” or “Still need a gift? Instant delivery available!” create the urgency needed to encourage fast action.

🔹Ensure a Mobile-Friendly Checkout 📱

A large percentage of last-minute purchases happen on mobile devices. If your WooCommerce store isn’t optimized for mobile, you could lose last-minute buyers who want a quick solution.

Make sure your gift card checkout process is smooth, simple, and fast, allowing customers to complete a purchase with fewer clicks.

🔹Use Strong Call-to-Actions 💪

Your CTAs should speak directly to last-minute buyers. Instead of unclear buttons like “Learn More,” use direct, action-driven phrases like “Send an e-Gift Card Now” or “Instant Gift! Buy in Seconds.” The goal is to eliminate hesitation and nudge shoppers toward completing their purchase.

Before we wrap up this guide, here’s something extra for you. With WebToffee’s WooCommerce e-gift card solution, you can enable the “Gift This Product” feature in your store. This adds a Gift This Product button below the product description on WooCommerce product pages.

For last-minute shoppers looking for a unique gifting option, this feature is especially useful. When they click the button, they can send a WooCommerce e-gift card with the product’s value to their loved ones. The recipient can then use the digital gift card to purchase the suggested product and checkout or apply the balance toward any other item they prefer.

Why let last-minute shoppers slip away when you can turn them into repeat customers?

WooCommerce e-gift cards are more than just a quick fix for rushed buyers. They’re a powerful tool that drives sales, attracts new customers, and encourages repeat purchases.

By offering instant, customizable, and flexible digital gift cards, you provide a stress-free gifting alternative that caters to impulse buyers, holiday shoppers, and anyone looking for a last-minute gift. Beyond that, WooCommerce e-gift cards often lead to higher order values, bring in first-time customers, and serve as a long-term revenue booster for your store.

That’s it, folks! We’ve reached the end of this guide on how to cater to last-minute shoppers with WooCommerce gift cards. Have any questions or insights on WooCommerce gift cards? Do let us know your thoughts in the comments below!

Thanks for reading!