WooCommerce Facebook Product Feeds – A Complete Guide

Facebook has over 3.07 billion monthly active users, making it the largest online platform globally. Even though Facebook’s true identity is not as an eCommerce platform, it offers a set of tools and services to promote online businesses.

There have been significant changes in Facebook, especially after the Meta rebranding. The biggest social media platform now offers a collective marketing network for growing your business.

It has become a key player in the eCommerce landscape, offering various tools for advertising and analytics features to help businesses reach and engage customers. This way, you can promote your online business on Facebook to reach out to potential customers and drive sales.

This highlights why Facebook has emerged as a leader in social commerce, with millions of users making purchases directly through the platform. Integrating your store and making your products visible requires specialized tools like plugins.

This article will cover the WooCommerce Facebook Product Feeds plugin and how it can help promote your store’s products on Facebook Shops.

Having said that, let’s get started.

WooCommerce Facebook Product Feed is an organized file containing relevant product information, which can be used to submit real-time product feeds to Facebook Business Manager to display product listings accurately.

Using WooCommerce Facebook product feeds, you can integrate your WooCommerce store with Facebook. You can then sell your products through Facebook Shops and reach thousands of potential customers.

Facebook Shops offers users a seamless shopping experience and helps D2C (direct-to-customer) businesses promote their products. It allows businesses to create online stores directly within Facebook, making it easier for customers to discover and purchase products.

With Facebook Shops, you can:

• Create product catalogs 
• Reach more potential customers
• Integrate data from eCommerce
• Dynamic display of ads
• Direct purchase from Facebook

A major advantage of Facebook Shops is that it does not require much technical expertise to set up your store products. With the right tools to generate WooCommerce Facebook Product Feeds, you can easily integrate your WooCommerce store with Facebook Shops.

Now, let’s see the major benefits of WooCommerce Facebook Product Feeds. 

1. Interactive Shopping Experience

Facebook offers an interactive shopping experience for your customers. When you promote your products on Facebook using WooCommerce Facebook product feeds, you let your potential customers easily reach you.

Customers can look for products on your Business page and interact with you through Messengers for presale queries. They can also look for reviews and directly place orders from Facebook. This results in faster conversion and less cart abandonment.

2. Setting Up Product Catalog on Facebook

With WooCommerce Facebook Product Feeds, you can set up product catalogs on your Business Account. This is very handy for your customers as they can browse your products and variations. They can preview product images and share them with friends and family.

There are also options to use interactive features like tags or comments on Instagram and Facebook profiles.

3. Auto Update Product Information

Another major benefit of using WooCommerce Facebook Product Feeds is that it automatically updates the product information on the FB catalog. You don’t have to worry about manually updating the stock or price information whenever you make changes.

It will automatically update the product information from your store website using the product feeds.

4. Create Dynamic Ad Campaigns

You can run dynamic ad campaigns and promotions for your store products. With Facebook’s advanced analytical tools, you can also run targeted ad campaigns and remarketing, which reduces the ad cost and reaches more potential customers.

You can run separate campaigns for brand awareness, reach, traffic, or engagement with relevant CTAs to generate quality leads for your business.

5. Social Proofing for Your Business

You can’t find a better way to social-proof your business. Customers can share their experiences and reviews directly on the Facebook Business page. You can also offer technical assistance to customers seeking support in comment boxes or inboxes.

New users will be able to see product reviews, ratings, and genuine feedback from customers, which will give your business a competitive advantage.

Now that you understand Facebook’s potential for enhancing your business, let’s explore how to create and manage WooCommerce Facebook Product Feeds to display your products to the appropriate audience effectively.

You will need a third-party WooCommerce product feed plugin to generate WooCommerce Facebook Product Feeds.

One such perfect plugin is WooCommerce Product Feed & Sync Manager, developed by WebToffee. This plugin will help you create WooCommerce Product Feeds for Facebook and Google Shops. 

You can also use the catalog sync method to create WooCommerce Product catalogs on Facebook. The WooCommerce product feed plugin is also available in a free version with some basic features. For this article, we will use this plugin’s premium version. 

Now, follow the below steps to generate WooCommerce Facebook Product Feeds.

Step 1: Install & Activate the WooCommerce Product Feed Plugin

• After purchasing the plugin, download the plugin file from the My Account section by logging in with your credentials. 
• Once downloaded, navigate to Plugins > Add New Plugin.
• Then, upload the plugin zip file and install and activate the plugin.

Step 2: Create a New Product Feed for Facebook

Once the plugin is installed, navigate to WebToffee Product Feed > Create new feed.

Here, enter the basic details in the fields before proceeding. 

• Country – Choose a target country.
• Channel – Select Facebook/Instagram Shop as the sales channel.
• File name – Enter a file name for the feed.
• Auto-refresh interval – Choose a refresh interval for auto-feed updates.
• Cron Type – Select a cron type WordPress Cron or Server Cron for the feed refresh.

As you move to the end of this feed creation page, you get different filtering options. There are two tabs for Filtering and Advanced Filtering.

Step 3: Set Up Feed Filtering 

The Filtering section includes or excludes store products from feed based on several criteria. The available options are:

• Exclude categories – Select WooCommerce product categories to exclude from the feed.
• Only include specific categories – Choose specific product categories to be included in the feed.
• Exclude products – Add products to be excluded from the product feed.
• Exclude out-of-stock product – Enable this checkbox to exclude out-of-stock products.
• Only include default product variation – Choose only to include the default product variation for variable products.
• Product types – Select specific product types to include for the feed.

With Advanced Filtering, you can set specific conditions for generating your product feed. This allows you to include or exclude certain items based on your chosen criteria.

The conditional statement has four parts: If, Condition, Value, and Then. Each part can be set individually to customize how the feed works.

Once done, proceed to the next step.

Step 3: Map Facebook Attributes

Now you have to map WooCommerce Product Fields with Facebook attributes. The plugin will automatically map the relevant fields for you.

If you need advanced attribute mapping, you can use the drop-down menu to map the fields manually.

Continue to the next step.

Step 4: Map WooCommerce Categories with Facebook Categories

Here, you have to map WooCommerce product categories with Facebook categories.

• Use the drop-down list to easily map Store categories with Facebook’s predefined set of categories.

This step is crucial as it displays your store products on the Facebook catalog in a better way.

After mapping the categories, proceed to the next step. 

Step 5: Generate WooCommerce Facebook Product Feed

There are a few final settings to make here before proceeding.

• Choose a batch count to generate WooCommerce product feeds. 
• Then, set a delimiter for separating columns in the feed file.
• Click on Generate to generate WooCommerce Facebook Product Feeds.

Now, you have successfully generated WooCommerce Facebook Product Feeds.

Next, let’s see how to set up Facebook Product Feeds on Facebook Business Manager.

Follow the below steps to set up a Facebook Shop for WooCommerce products.

Step 1: Log in to Facebook Business Account

Firstly, log in to your Facebook Business Account.

• Then, navigate to the Commerce tab on the left side dashboard.

This will take you to the Facebook Commerce Manager page.

• Here, choose Data sources under the Catalogue tab on the left dashboard.
• Then click the Add Items button on the top right and select Data Feed from the dropdown to add a new product feed for Facebook Shops.

Step 2: Choose File Upload Option

In the upload data feed settings,

• Select the Use a URL option 

Now, we need to copy the WooCommerce Facebook Product Feeds URL.

• Go to WebToffee Product Feeds > Manage Feeds from your WordPress dashboard.
• Click on Copy URL to copy the product feed URL.

• Then, go back to the Meta Business Suite page, paste the URL in the corresponding field, and click Next to continue.

Step 3: Schedule Data Feed & Confirm Settings

• Confirm the feed settings from here. If you want to make changes, click the dropdown at the corresponding step.
• Choose an interval to update the product data feed automatically.
• Click on Upload.

That’s it. You have successfully synced WooCommerce products to Facebook Shops using WooCommerce Facebook Product Feeds.

Here is an overview of your store products on Facebook Catalog.

WooCommerce Facebook Product Feeds lets you integrate your store products on Facebook Shops. Facebook Shops can be really a game changer for small to medium-sized businesses as it allows store owners to promote their products on their Facebook Business page and Instagram accounts.

By setting up Facebook Shops for WooCommerce, you are making it easier for your potential customers to reach you. Online shoppers are well familiar with Facebook, so Facebook Shops will feel native to them. It also has the advantage of live interactions using Messenger and the comment box.

The purpose of this article was to inform you about WooCommerce Facebook Product Feeds. If you find this to be helpful, please let us know in the comments.