9 Best Gift Card Ideas for WooCommerce Stores

This short guide presents the top nine creative WooCommerce gift card ideas to help you attract more customers and drive sales.

Are you fully utilizing the potential of gift cards for your store? If not, it’s high time you incorporate gift cards to enhance your business. How? That’s exactly what this article will explain.

Together, we’ll explore the best gift card ideas for store owners to attract new customers, increase sales, and build lasting customer loyalty. For WooCommerce store owners, you’re in for a special treat; this article will also highlight a few plugins that can help you implement effective WooCommerce gift card ideas.

Let’s get started with the top WooCommerce gift card ideas!

Before looking into how gift cards can benefit your WooCommerce store, let’s explore their rise in popularity for both online and offline stores.

Giving and receiving gifts has always been a part of our lives, yet we’ve all experienced dissatisfaction over a gift or uncertainty about what to give someone special. This is where gift cards shine brighter. According to a 2021 survey, nearly 45% of holiday spending across ten countries was allocated to gift cards. This growing trend highlights their appeal as a go-to gifting option.

Moreover, gift card users often spend more than the card’s value. On average, they spend 20% beyond the initial amount, offering a lucrative opportunity for businesses.

With customers eager to buy them, gift cards have become a must-have for eCommerce stores.

How Do WooCommerce Gift Cards Benefit Store Owners?

We’ve identified why WooCommerce gift cards are essential for any store. Beyond being an alternative to traditional gifting, gift cards play a key role in driving sales and retaining customers in a retail setting. We’ll explore more of the creative WooCommerce gift card ideas to maximize the potential of gift cards in the next session. But first, let’s look at some key benefits of gift cards.

• WooCommerce gift cards bring in more sales by attracting new customers and encouraging repeat purchases. As an added benefit, customers often spend more than the card’s value, increasing sales and the average order value.
• Gift cards offer convenience, making them an ideal choice for last-minute shoppers.
• WooCommerce gift cards can also reward long-term customer loyalty or incentivize first-time shoppers.

Now that we’ve explored the key benefits of offering WooCommerce gift cards, let’s dive into some effective WooCommerce gift card ideas for 2025.

When considering ideas for WooCommerce gift cards, there are two perspectives to explore. The first focuses on the gifting aspect, which is using gift cards to delight store visitors or customers on special occasions.

For example, offering personalized gift cards for birthdays, event-themed cards during a store anniversary, or seasonal gift cards to promote specific events or provide exclusive experiences. These WooCommerce gift card ideas emphasize using gift cards as thoughtful gifts from your store.

The second perspective or another way of looking at WooCommerce gift card ideas is leveraging gift cards as a strategy to bring more sales. This guide will focus on exactly that: exploring effective gift card ideas for WooCommerce store.

#1 Offering Custom Value/Fixed Amount Gift Cards

You can choose to sell either a fixed amount or custom value gift cards, as both have their benefits. This WooCommerce gift card idea is popular because it provides customers with flexibility.

Fixed amount gift cards are simple and quick, letting customers select a predefined value. Custom value gift cards, however, offer more personalization, enabling customers to pick the amount that suits their needs.

Be it for casual shoppers or those looking for a tailored gift card solution; you can target both with WooCommerce gift cards. For WooCommerce store owners, you can easily create both fixed amount and custom value gift cards with the WebToffee WooCommerce gift card plugin.

#2 Use Gift Card on Taxes, Shipping, and Other Charges

The next WooCommerce gift card idea we’ll discuss is allowing customers to cover their entire purchase with their gift card balance. The WooCommerce Gift Card plugin from WebToffee offers this solution. You can set it to calculate tax on the subtotal before applying the gift card. After the tax is added, the gift card can be applied to the total value, including the above-calculated tax and additional charges like shipping.

The key benefit of this gift card idea is that it encourages customers to complete their purchase by significantly reducing the total value, sometimes to almost nothing. Customers will be delighted if they don’t have to pay out of pocket, and happy customers will more likely return for future purchases.

#3 Offer WooCommerce Prepaid Cards

WooCommerce prepaid cards create a store credit system, similar to digital wallets, where customers can load credits. This WooCommerce gift card idea works well because customers are more likely to spend more than the gift card’s value. Moreover, allowing them to use these credits for taxes and shipping charges encourages them to load up their prepaid gift cards, which creates a continuous cycle of more sales and card reloads.

Another great reason to set up a store credit system is handling refunds. Instead of offering money for refunds, you can provide store credit. This way, you retain revenue and encourage repeat sales as customers return to redeem their credits.

#4 Reward Customers for Continued Loyalty

Gift cards, as we’ve mentioned before, are not just for gifting. They can also be a powerful way to reward your customers. WooCommerce gift cards are perfect for this. How? You can create a gift card and email it to customers with a personal message.

Plus, with WebToffee’s gift card plugin, you get a dedicated user credit dashboard, allowing you to add store credit directly to a customer’s account. Customers can redeem these gift card values or store credit for future purchases.

You can also offer gift cards in bulk using the Gift Card plugin or reward customers with store credit for specific milestones, such as their 5th, 10th, or any chosen purchase, by using the Smart Coupons plugin. This plugin allows you to set up store credit coupons for first-time purchases. This is important because while customers might make a first purchase, convincing them to return for a second can be challenging.

Offering a gift card after their initial purchase can motivate them to return for more. It’s a highly effective idea, don’t you think?

#5 Buy One Get Free Gift Card Offers

One of the most powerful retail marketing strategies is BOGO (Buy One Get One) offers. When combined with WooCommerce gift card ideas, it becomes an even more effective sales tactic.

In the context of WooCommerce gift cards, BOGOs can be used in several ways. For example, you can offer gift cards as free gifts with purchases. When customers buy a product or spend a minimum amount, they receive a gift card worth a specific value.

You can also apply restrictions to ensure certain conditions must be met to claim the gift card. WooCommerce store owners can create these offers using the WooCommerce Smart Coupons plugin.

Another way to use gift cards to boost sales is by offering them as an incentive for purchasing product bundles or combo offers. Customers will receive a gift card only after purchasing the entire bundle. This strategy helps increase sales, clear inventory, and encourage further purchases.

Also, BOGOs can include cashback coupons. However, instead of offering cash, you provide store credit, similar to refunds.

These are just a few examples of how you can use BOGO offers as an effective WooCommerce gift card strategy. The Smart Coupons plugin gives you access to a dedicated BOGO module, allowing you to create a variety of BOGO offers.

#6 Email Gift Cards to Re-engage and Recover Abandoned Carts

Cart abandonment is a common challenge for online stores. Offering gift cards can be an effective solution to recover lost sales and re-engage customers.

With the Smart Coupons plugin, you can set up cart abandonment emails that trigger after a set period of inactivity. Here’s another great feature: you can also offer store credits through these emails, providing an extra incentive to bring customers back to your store.

#7 Offer Discounts on Gift Cards

Another tried-and-tested gift card idea is offering discounts on gift card purchases. This incentivizes customers to buy gift cards, thereby boosting potential sales. By adding a sense of urgency, you can encourage customers to redeem the gift cards quickly and bring in more sales.

#8 Social Media Campaigns and Gift Cards

We’ve mostly discussed gift card ideas that focus on in-store promotions. Here’s another creative WooCommerce gift card idea: using social media platforms to give away WooCommerce gift cards.

You can create a campaign encouraging customers to engage with your content and offer free gift cards to participants. The goal is to boost brand engagement and attract new customers, all while keeping customer acquisition costs low.

#9 Bulk-generate Gift Cards

Another great gift card idea for your WooCommerce store is offering bulk purchase gift cards. This is perfect for companies looking to show appreciation to employees, clients, or partners in the most convenient and personalized way.

Using the bulk gift cards feature, companies can save time while providing thoughtful and practical gifts. These cards can be customized for various corporate occasions, such as holiday bonuses, work anniversaries, or client thank-you gifts.

That’s it from us on some of the effective gift card ideas for your online store. Now, let’s explore some best practices to make the most of these ideas.

• Use engaging visuals and designs. A well-designed gift card can convey value and encourage customers to see it as a thoughtful option for gifting dear ones.
• Add gift card-specific promotions or bundle them with products. Pair your gift cards with compelling offers by introducing gift card-specific promotions or bundling them with popular products. For instance, offering discounts when customers buy a gift card with another item can increase the perceived value.
• Enable easy gift card management using WooCommerce plugins. Plugins can automate tasks like issuing, tracking, and redeeming gift cards, saving you time while ensuring a smooth customer experience.
• Make gift cards prominent on your website by featuring them on your homepage, banners, or even as a separate section in your navigation menu.
• Create urgency with limited-time gift card offers. Highlighting that an offer is only available for a short period can encourage quick purchases and increase conversions.

Now you know how to create effective WooCommerce gift card ideas and make the most of them. This concludes the short guide on WooCommerce gift card ideas.

Gift cards are an excellent way to drive sales and increase your average order value. The points shared here highlight some of the best WooCommerce gift card ideas to help you maximize this strategy. On that note, we conclude our guide.

We hope you found the article helpful. Let us know if you have any questions or suggestions about WooCommerce gift cards in the comments.

That’s it, folks! Thank you for reading!