WooCommerce Google Product Feeds - A Complete Guide

WooCommerce Google Product Feeds – A Complete Guide

Selling products on WooCommerce is good, but selling products on Google Shopping is better.

If you are planning to sell your WooCommerce products on Google shopping, you may have heard about WooCommerce Google product feeds. This article is a complete guide to WooCommerce Google Product Feeds. We will be discussing everything you need to know about WooCommerce Google product feeds.

By the end of this article, you will be able to create WooCommerce product feeds and promote your products on Google Shopping.

So wasting no time, let’s get started.


In such a competitive world, to thrive your business, you need to stay ahead of the competition. You have to burn the candles at both ends for getting more sales in your store. Let’s say you are offering quality products at a very competitive price, but would that be enough? Definitely not.

The eCommerce industry has witnessed a great boom in recent years, meaning you have more competitors for your business. So you need to put all your efforts into marketing and promoting your store products. Your ultimate goal is to let your customers easily find you.

It is in such cases that WooCommerce Google product feeds come in handy. WooCommerce Google product feeds will help you promote your products on Google Shopping through Google Merchant Center.

You should be aware of the fact that most of the customers are actually browsing for products on Google, so promoting your products on Google Shopping will give you that extra advantage you need to stay ahead of the competition.

Below is an example of products on the Google Shopping page.

An example of Google Shopping page

What is WooCommerce Google Product Feeds?

WooCommerce Google product feed is a file that contains information about WooCommerce products and variations and allows you to upload real-time product feeds to Google Merchant Center. Using WooCommerce Google product feeds, you can set your store products on Google Shopping and generate more sales and visibility for your products.

As you may know, there are millions of online users browsing for products on Google. With the help of WooCommerce Google product feeds, you are getting an opportunity to reach out to millions of potential customers. You can promote your products to millions of users free of cost.

Google automatically syncs and updates the product information from your WooCommerce store, so any update in the stock availability or price will update on the Google Shopping page also. Your store products will be matched and displayed for the relevant search queries, so you can get a higher chance of conversion.

What are the Benefits of WooCommerce Google Product Feeds?

We have already mentioned some of the major benefits of WooCommerce Google Product Feeds, but below you can find them in detail.

Let’s divide the benefits into three sections:

1. Benefits on your store website

Share product listings on Google: With the WooCommerce product feeds, you can share your store product information on Google. You can feature your products on Google searches and Google Shopping. This helps your customers to easily find your products.

Connect with customers: As you may know, a majority of shoppers are looking for products on Google, so by listing your products on Google, you can connect to thousands of potential customers.

Increase website traffic: You can significantly increase your store website traffic by making your products visible on Google search results for relevant keywords. It is found that there has been an average increase of 50% in clicks for online store websites with Google product listings.

2. Benefits on your local store

Increase your reach: Ranking your products on Google search results can also help increase sales and customer reach for your local outlets too. Customers will look for shops near them, and you will have a better chance of appearing on relevant search results. This also helps you reduce the budget and efforts for local advertising.

Promote your store inventory to local customers: By displaying your store products on Google, you can let your customers know that your store has the item they’re looking for.

Get more walk-in customers: When you have your store products listed on Google, your customers can find you online, and reach out to you through your local store. They can see your products online, and buy them from your store locally.

3. Benefits for Google searches

Use analytical tools: Google has a package of analytical and advertising tools to promote your store website. You can make use of these tools to get the most out of your store website. Make informed decisions for marketing and advertising purposes with the help of data from Google Analytics and Google Search results.

Create targeted ad campaigns: You can run targeted ad campaigns with Google Ads services. This helps in reaching out to more potential customers and increasing conversions on your store site.

Improve shopping experience: You can improve the shopping experience on your store website with a frictionless experience across multiple Google platforms.

Regional benefits: In the US, you can sell products directly through Google. This results in much faster conversion as your customers can order directly from the Google Shopping page.

So these are the major benefits of WooCommerce product feeds. Now, we will take you through the setup process.

How to Create WooCommerce Google Product Feeds?

You will require a third-party WooCommerce product feeds plugin to create product feeds for Google. The WooCommerce Product Feed & Sync Manager plugin by WebToffee is the right solution for you. It helps you create product feeds for Google Shops and Facebook Shops.

Apart from the product feed option, the plugin also offers an alternative solution for syncing your products into the Facebook catalog. Check out this article to learn more about setting up Facebook catalogs for WooCommerce.

After purchasing the plugin, you will get a download link in your email to download the plugin file. You can also download the plugin file from the My account section.

  • Go to My account > Downloads.
  • Download the plugin file, then install and activate the plugin on your WordPress admin console.

Now follow the below steps to create WooCommerce product feeds for your store website.

Step 1: Create a new feed for Google

  1. Go to WebToffee Product Feed > Create new feed from your WordPress dashboard.
  2. Enter a file name for the feed.
  3. Select a target country.
  4. Choose the sales channel as Google Shop.
  5. Schedule and auto-feed refresh interval. The product feed will be updated automatically at the scheduled interval.
  6. Choose specific categories to exclude or include in the feed.
  7. Select any product/s to exclude from the feed.
  8. Enable Exclude out-of-stock product checkbox to exclude out-of-stock products.
  9. For products with variations, choose to include default product variations.
  10. Choose product type-based filters to only include the selected type of products for the feed.
Step 1- Create new feed for Google

Proceed to the next step.

Step 2: Google Attribute mapping

Here you have to map WooCommerce product fields with Google attributes. The plugin automatically maps the relevant fields, but you also have the option to map advanced fields manually from here. You can add additional fields like Brand, GTIN, MPN, etc to WooCommerce product edit pages.

Step 2 - Google attribute mapping

Continue to the next step.

Step 3: Category mapping for Google Shop

Google has a set of predefined categories for Google Shop products. Here you have to map your store categories with Google categories. You can use the dropdown menu to choose the category.

Step 3 - Category mapping for Google Shop

Proceed to the next step.

Step 4: Generate WooCommerce product feeds for Google

Choose a batch count for creating the product feed file.

Set the delimiter for separating the columns in the CSV file.

You can keep the default options here and click on Generate to generate the feed file.

After completion, you will get a prompt message saying, ‘File ready for download!’.

Generate WooCommerce product feeds for Google Shop

Now, we have successfully generated WooCommerce Google product feeds.

Click on the Manage feeds link to go to the Manage feeds page.

Manage Feeds page

You can view all your generated product feeds from here.

How to set up WooCommerce Google Product Feeds on Google Merchant Center?

Let us now see how to set up Google shopping with WooCommerce product feeds. For doing so, you will need to set up your account on Google Business and Google Merchant Center.

Now, follow the below steps to set up WooCommerce Google Product Feeds on Google Merchant Center.

Step 1: Log in to Google Merchant Center

Firstly, log in to Google Merchant Center.

From the home page, go to the Products tab and select Feeds from the left side dashboard.

Select Feeds under Products tab

Then click on the + icon to add a new product feed.

Add primary Feed

Step 2: Select target country and language

Select target country and language for adding WooCommerce product feeds to Google.

You have to choose the same country and language you selected while creating the product feed.

Select target country and language

Scroll down and click on Continue to proceed to the next step.

Step 3: Choose an input method

Add a primary feed name for WooCommerce product feeds.

Then, choose an input method for the WooCommerce product feeds to connect your data to the Google Merchant center.

Here, you may choose the Scheduled fetch option, so that any update in the product data will be automatically updated on Google Shops.

Choose scheduled fetch for product feed set up

Click on the Continue button to proceed.

Step 4: Setting up the product feed

Enter the product feed file name you created.

Then set a fetch frequency and fetch time for the product feed.

Choose your required time zone.

Then you have the option to paste the feed URL. To get the feed URL you may go to WebToffee Product Feed > Manage feeds from your WordPress dashboard.

Copy feed URL from Manage Feeds page

Now go back to the Google Merchant Center page and paste the feed URL on the corresponding field.

Click on Create feed to finish the product feed set up on Google Merchant Center.

Now that you have successfully synced your store products to Google Merchant Center using WooCommerce Google product feeds.

Products synced with Google Shopping

This will list your products on the Google Shopping page.

Summing up

By having WooCommerce store products on Google Shopping, you will be able to stay ahead of your competitors. You will get more visitors to your store site and reach out to thousands of potential customers.

WooCommerce Google product feeds will help you broaden the brand awareness for your website. Getting your products listed on Google is vital if you want to reach a wider audience of potential customers.

What are your thoughts on this article? Let us know in the comments.

We also recommend you to read our article on complete guide to WooCommerce Facebook Product Feeds.

Thanks for reading!

Article by

Content Writer @ WebToffee. Specialized in WordPress and eCommerce. When I am not writing, I enjoy my downtime with a good cup of coffee and a movie.

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