Why sell products individually when you can offer value-packed bundles to increase your average order value? If you’re thinking about WooCommerce product bundles, this guide is for you.
What comes to mind when you hear “product bundles” or “bundle products”? Perhaps it is the value you’ve received from a bundle purchase, the bundle listings on your store, or even searching for the best WooCommerce plugins for product bundles. This guide covers everything you need to know about selling product bundles in WooCommerce.
Key Takeaways
- Product bundles refer to grouping multiple products and offering them as a single bundle.
- Offering bundle products increases customer value while increasing AOV.
- Explore uses of WooCommerce product bundles for marketing campaigns.
- Create WooCommerce product bundles using a WebToffee FBT plugin.
Well, now let’s get started with the product bundles in WooCommerce.
There are some common challenges WooCommerce store owners often face, which include low sales and high cart abandonment.
Having such issues can hinder your store’s growth, reduce customer satisfaction, and impact profitability. Selling WooCommerce product bundles addresses these pain points by providing exclusive bundled products that have the potential to increase sales and average order value.
WooCommerce product bundles group related products and sells them together as a single package, often at a discounted price. But why use product bundles? Beyond encouraging purchases, WooCommerce product bundles also enhance the customer experience, which leads to improved customer retention. Shoppers no longer need to look for each item but instead explore these curated bundles.
Next, let’s look at how to implement WooCommerce product bundles in your store. As you know, WooCommerce only supports related product suggestions and is not equipped with default bundling features. So, you need a third-party plugin to access the product bundle setup in WooCommerce. And one of the best WooCommerce product bundles plugins is the Frequently Bought Together plugin by WebToffee.
Let’s take a look at how to create product bundles and how to recommend them using this premium plugin.
The first step to recommending product bundles in WooCommerce is installing and activating the WooCommerce bundle builder by WebToffee. This frequently bought together plugin allows store owners to create custom FBT recommendations from scratch or automate product bundle suggestions based on order history. Plus, you can offer WooCommerce bundle discounts to encourage sales and increase average order value without adding a discount rules plugin.
If you’re considering purchasing the FBT plugin, you can explore more details on our product page or skip to the features section below for an overview of what this WooCommerce product bundle plugin offers.
To create WooCommerce product bundles, follow these steps:
- Go to WooCommerce > Frequently Bought Together to access the product bundle features.
- If you want to automate the WooCommerce product bundle suggestions, go to the General Settings tab.
- First, enable the FBT recommendation in your WooCommerce store.
- Then, enable the Suggest products automatically option to automate bundle product suggestions.
- By default, the WooCommerce bundle suggestions are based on order history. To expand the recommendations, use the Suggest product from option to include products from linked items.
- Or, if you want to create custom product bundle recommendations using the plugin,
- Go to Set custom products tab and click Add. Here, you can bundle products and even add a discount for the bundle listing.
- Ensure you enable the specific WooCommerce product bundle recommendation by toggling the feature. Click Save.
- Once you’ve selected the product bundles to recommend, customize the remaining settings in the General Settings tab.
- In the Display settings, you can choose the FBT layout from List, Gallery, or Table views. Also, configure fields to display, decide where to show bundle products, and refine other display preferences.
- In the Text settings, you can customize the text displayed in the WooCommerce product bundle recommendation widget. Also, in Exclusion options, you can exclude specific products or categories from being recommended or even disable product bundle recommendations for specific products or categories.
- Click Save Settings to update the changes.
That’s it! You’ve successfully set up WooCommerce product bundle recommendations using the user-friendly FBT plugin. Here’s a preview of FBT recommendations in action.
With that settled, let’s look into the benefits of offering product bundle listings in your WooCommerce store.
- Offering product bundles can accelerate customers’ decision-making, enabling store owners to secure more sales. This added convenience positively impacts the shopping journey, potentially encouraging repeat purchases.
- With WooCommerce product bundles, store owners can offer customized bundles that the customers can relate to. For example, WebToffee offers a Starter Bundle of plugins, grouping essential WooCommerce tools for anyone starting a WooCommerce store. The starter bundle is specifically targeted at WooCommerce beginners, clearly conveying their value and purpose.
- Product bundles as a method to make more sales. When a customer sees a product bundle, you attract interest in items they might not have otherwise explored. This helps bring low-performing products to the forefront, increasing their chances of selling. In short, product bundles encourage customers to explore a wider range of your store’s offerings.
- WooCommerce product bundles are an effective way to clear stock. By bundling slow-moving items with popular products in WooCommerce bundles, you can showcase more of your inventory while driving sales.
- Selling product bundles adds value and convenience for customers, giving your store a competitive edge. This would mean customers would prefer to purchase from your store as it offers more value.
- Increase average order value with WooCommerce bundles. When you offer discounted product bundles, customers are more likely to purchase them than individual items.
WooCommerce product bundles offer convenience to customers, help retain them, increase average order value and sales, clear stock, and highlight less-explored products. Clearly, listing product bundles in WooCommerce benefits store owners by addressing these critical factors.
Start by selecting the right products to bundle. Choose complementary items that go together, like a coffee machine grouped with premium coffee beans. Popular products or seasonal items can be used to create product bundles that match the current trends.
Next, focus on pricing your bundle listing to strike a balance between value and revenue. The value must be conveyed at first glance. And the best way to convey the value of WooCommerce bundles is to show how much the customers save by buying the bundles while ensuring profitability. Look for ways to highlight the savings compared to purchasing the items individually.
Use A/B testing to try different combinations of product bundle layouts, price points, or recommendation widget display settings. These insights would help you better your bundle strategy.
Finally, ensure your WooCommerce product bundles are shown clearly and attractively. Consider using compelling product descriptions and high-quality images to showcase the value of the bundle.
These are a few of the tips you should consider when setting up WooCommerce product bundles. If you’re selling bundles rather than just recommending them, focus on promoting them effectively to reach your target audience. However, avoid over-promotion, as this can divert attention from individual products. Excessive upselling might lead to a negative shopping experience.
Here are a few examples of WooCommerce plugin bundles to help you get started or enhance your experience as a WooCommerce store owner:
WooCommerce Starter Bundle
A perfect choice for new WooCommerce store owners, this plugin bundle provides essential tools for promotion, accounting, administration, payments, and data migration. This WooCommerce starter bundle offers a grouped solution, combining plugins that meet the broader needs of WooCommerce store owners.
WooCommerce Coupon Bundle
This WooCommerce coupon bundle combines the features of the Smart Coupons, Coupon Generator, and URL Coupon plugins. These complementary solutions work together to enhance the Smart Coupons plugin. It’s a great choice to invest in a complete solution for managing coupons and discounts rather than using individual coupon plugins.
WooCommerce Promotion Bundle
This bundle groups plugins offering complementary solutions such as coupons, gift cards, and product recommendations. It provides store owners with a unified solution to address various marketing campaign needs.
These are just a few examples of WebToffee plugin bundles. To explore more bundled products, visit our bundles page.
Here is an overview of the WooCommerce bundle builder by WebToffee. Explore how the FBT plugin simplifies setting up product bundles and discounts. This recommendation tool offers various features, including:
- Display bundles using a dedicated recommendation widget
- Offer WooCommerce product bundle discounts
- Choose from various FBT layouts
- Customize display fields and their text
- Add custom products to the bundle listing
- Include upsells, cross-sells, and related products in bundles
- Enable a quantity counter in the widget.
Wrapping Up
WooCommerce product bundles enhance your store experience by combining complementary items or creating value-packed deals. These bundled products can impact sales, improve the shopping experience, and drive higher conversions.
When implementing product bundles in your WooCommerce store, consider best practices such as A/B testing Frequently Bought Together (FBT) layouts and offering discounts on bundled products to maximize their impact.
That wraps up our guide on WooCommerce product bundles! If you have any questions on the same, do let us know in the comments below.
Thanks for reading!
Frequently Asked Questions on Bundle Products
A bundle product in WooCommerce is a collection of multiple products grouped together and sold as a single package. Product bundles are an excellent way to offer complementary items, create curated sets, or provide discounts for purchasing multiple items together.
Bundle products, or product bundles, come in various forms to cater to different sales strategies and customer preferences. Popular types include fixed bundles, where specific products are grouped together at a set price, and customizable bundles, which let customers select items from a predefined list.
Both bundle products and grouped products let you combine multiple items for sale. However, the key difference is in how customers interact with the products. A bundle product is a pre-packed collection sold as a single unit. Grouped products, on the other hand, allow customers to select and exclude items they don’t need from the group.
When creating WooCommerce product bundles, store owners often make the mistake of offering too many options, overwhelming customers with excessive choices. This can lead to decision fatigue and reduced sales. Another common pitfall is neglecting to account for logistics, such as packaging, shipping, or inventory management, which can cause delays and impact customer satisfaction.
To avoid these issues, offer a curated selection of bundle products that complement each other without complicating the decision-making process.
You can bundle products that naturally complement each other, pair a primary product with its refills, or curate gift sets. Additionally, combining a popular product with a lesser-known item encourages customers to discover more. These are some of the creative ways to bundle products and sell them.
