How to Set up Product-Specific Discount Coupons in WooCommerce?

Notice how some online stores seem to always offer the right discount at the right time? They don’t just throw out storewide offers. They target specific products with strategic discounts that drive conversions. That, folks, is the power of WooCommerce product-specific discounts.

Instead of discounting everything, you can create exclusive, product-based discounts that encourage customers to buy the items you want to sell faster. Product-specific discounts allow you to control how and where discounts apply, whether to move slow-moving inventory, sell complementary products, or provide special offers on popular items.

All set to get started on WooCommerce product-specific discounts? Let’s jump in!

WooCommerce product-specific discounts are targeted price cuts applied only to selected products rather than storewide discounts. These discounts allow store owners to promote specific items, such as slow-moving stock, seasonal products, or exclusive items.

Why do product-specific discounts matter for store owners? They provide more control over pricing and promotions, allowing you to drive sales on key products while protecting overall profit margins. Instead of store-wide discounts, you can focus on high-priority products and optimize revenue.

Now, let’s look at how you can set up these coupons in WooCommerce using four different approaches.

WooCommerce allows you to create product-specific discounts with or without conditions. Depending on how you want to structure your discounts, you can set up product-specific discounts using the default coupon system or a coupon plugin to add more granularity to the product-specific coupon codes. 

Each method serves a unique purpose and can be used to create well-targeted product-specific promotions that maximize conversions.

#1 Create Product-Specific Discounts Using the Default WooCommerce System

WooCommerce’s built-in coupon system allows you to set up basic product-specific discounts. This method is great for store owners who want a simple way to apply discounts to specific products or categories without additional customization.

Say you want to offer a $10 price cut on selected products. Using WooCommerce’s default coupon settings, you can create a coupon that applies a $10 discount across all items in the cart. You can include or exclude specific products and categories in the usage restrictions, ensuring that the discount only applies where you want it to.

Example: Get an extra $100 off on all Hoodies!

To set up a product-specific discount in WooCommerce,

• Go to Marketing > Coupons > Add new coupon to generate a new coupon.
• Next, enter a coupon code and an optional coupon description for reference.
• In the General tab, set the discount type to Fixed product discount and the coupon amount to “100.”

• Head to the User restrictions tab to define coupon conditions like minimum spend, eligible products or categories, etc. To apply the discount only to specific products or to products belonging to a specific category, enter them in the Products or Product categories field. 

• Click on Publish to activate the product-specific discount coupon.

Let’s take a look at how the coupon works in your store.

As you can see, the discount applied is $200 because only two items qualify for the product-specific discount. You’ve now successfully created a WooCommerce product-specific coupon using the basic coupon system.

Next, let’s explore how to set up WooCommerce-specific product discounts with advanced cart conditions using a WooCommerce coupon plugin.

This method is ideal for flexible product-specific discounts, where customers only need one of the eligible products in their cart to activate the coupon.

Imagine you sell gaming accessories and want to discount gaming headsets, keyboards, or mice. You can create a product-specific coupon that applies a discount when a customer adds one of these products to their cart.

To set up a WooCommerce product-specific discount that applies when any eligible product is in the cart, follow these steps:

• Install and activate the Smart Coupon for WooCommerce free plugin.
• Go to Smart Coupons > Add coupon to generate a new coupon.
• Next, enter a coupon code and an optional coupon description for reference.
• In the General tab, set the discount type to Fixed product discount and the coupon amount as “200.”

• Head to the User restrictions tab to define coupon conditions. First, enable the Product/Category restrictions checkbox. This ensures the discount applies only if the cart contains an eligible product. 
• Now scroll down to the “Product conditions” options and choose Any from the below selection. Post that, you may list the products in the appropriate field. You may skip this section and add a “Category condition” instead if you want to apply the discount to the products within a specific category. 

• Click Publish to activate the product-specific coupon.

You have successfully created a WooCommerce product-specific coupon that applies if the cart includes any of the eligible products.

Now, suppose the customers have added all the products specified. You may not want the discount to apply to each eligible item. To limit the discount to just one product, head to the Usage limits tab and set the Limit usage to X items to “1.” Now, even if all the eligible products are added to the cart, the product-specific discounts will only be applied to one.

Now that we’ve covered discounts when any specified product is in the cart, let’s explore how to set up a condition requiring all specified products for the discount to apply.

#3 Product-Specific Discount If All Specified Products Are in the Cart

This method ensures that customers must add every product to the offer before they receive the discount. It’s a great way to bundle products together and increase the average order value.

Let’s say you run a fitness store and want to promote a workout essentials kit. You can create a coupon that applies a discount only when a customer adds a yoga mat, resistance bands, and a water bottle to their cart. If even one item is missing, the discount won’t apply.

To set up this product-specific discount,

• Go to Smart Coupons > Add coupon to generate a new coupon.
• Next, enter a coupon code and an optional coupon description for reference.
• In the General tab, set the discount type to Fixed product discount and the coupon amount to “400.”

• Head to the User restrictions tab to define coupon conditions and enable the Product/Category restrictions checkbox. 
• Scroll down to the “Product conditions” or “Category condition” options and select All from the below selection. List the products in the appropriate fields.

• Click Publish to activate the product-specific coupon.

You’ve now successfully created a WooCommerce product-specific coupon that applies only when items from the “Hoodies” and “Accessories” categories are in the cart. While this method works well for product bundling, sometimes you want to offer discounts for all the store products except a few products or categories. Let’s explore that next. 

#4 Apply Discount Only If a Specific Product Is NOT in the Cart

This approach allows you to offer discounts on products only when certain items are missing from the cart. It’s useful when you want to push sales on alternative products or encourage customers to explore different product lines.

Imagine you sell subscription-based software and want to promote the premium version. You could create a discount on the premium plan, but only if the customer does not have the basic plan in their cart. This nudges users toward the higher-value product.

To set up this product-specific discount,

• Go to Smart Coupons > Add coupon to generate a new coupon.
• Next, enter a coupon code and an optional coupon description for reference.
• In the General tab, set the discount type to Fixed product discount and the coupon amount to “150.”

• Head to the User restrictions tab to define coupon conditions and enable the Product/Category restrictions checkbox. 
• Now scroll down to the “Product conditions” or “Category condition” options and list the products you want to exclude in the Exclude products or Exclude categories fields.

• Click Publish to activate the product-specific coupon.

That’s it, folks! We’ve explored various ways to configure WooCommerce product-specific discounts, both with and without a coupon plugin.

While WooCommerce’s default coupon system allows you to create basic product-specific discounts, Smart Coupons offers advanced discounting features to help automate, customize, and target your promotions. Be it to set up dynamic BOGO deals, auto-apply discounts, or restrict coupons based on advanced cart conditions, WooCommerce Smart Coupons provides the features you need.

If you need even more control, the pro version of WooCommerce Smart Coupons offers:

• Create multiple types of coupons
• Advanced BOGO offers
• Gift card and store credit coupons
• Bulk generate discount codes
• Reward purchase milestone discounts
• Recover sales with abandoned cart coupons
• Offer signup and user-role-specific coupons
• Create coupon banners with countdown timers and more.

By integrating the coupon plugin, you can create highly targeted and automated discount campaigns without manually adjusting promotions.

Discounts don’t have to be storewide giveaways. Store owners can use WooCommerce product-specific discounts to target the right products, maximize revenue, and boost customer satisfaction.

By setting up product-based coupons, you can:

• Encourage larger purchases with bundled discounts.
• Push slow-moving stock with exclusive deals.
• Nudge customers toward higher-value products with strategic incentives.

WooCommerce lets you create basic product-specific discounts, but if you want advanced coupon automation, better targeting, and flexible promotional strategies, Smart Coupons is the ultimate solution.

That’s it, folks! We have come to the end of this WooCommerce product-specific discounts guide. Have questions about setting up product-specific discounts in WooCommerce? Let us know in the comments below!