How to Offer Tiered BOGO Discounts in WooCommerce?

What’s better than Buy One Get One Free? Buy Two Get Two, or even Buy Three Get Three! Now we’re talking! WooCommerce tiered BOGO discounts take standard BOGO offers and supercharge them: the more customers buy, the more they get. 

WooCommerce tiered BOGO discounts aren’t just a sales gimmick; it’s a proven strategy to encourage bulk purchases and higher spending while keeping customers excited about their shopping.

So, what is BOGO, and how do tiered discounts take it to the next level? BOGO is a widely used promotional strategy where customers receive an additional product for free or at a discount when they buy one. But what if customers could unlock even better rewards as they purchase more? That’s where tiered BOGO discounts come in.

Instead of a simple Buy One Get One Free deal, a tiered discount structure creates multiple levels of incentives. For example, if a customer buys two items, they might get one free, but if they buy three items, they get two free. The logic is simple: the more they buy, the bigger their reward. 

But how do tiered discounts and BOGO promotions converge? We’re about to break it all down in this guide.

All set to dive into WooCommerce tiered BOGO discounts? Let’s jump in!

BOGO is already one of the most effective discounting strategies in eCommerce. The idea is simple: buy one product, get another free or at a discount. But tiered BOGO discounts take this a step further by adding multiple purchase and incentive levels, encouraging customers to buy even more to unlock bigger rewards.

Instead of a flat BOGO offer, WooCommerce tiered BOGO discounts reward customers based on the quantity they purchase. Let’s break this down with a few examples:

• Buy One Get One Free – A classic BOGO deal.
• Buy Two Get One Free – Customers now see more value in buying additional items.
• Buy Three Get Two Free – The more they buy, the greater the incentive.

A tiered BOGO discount structure increases order value without customers feeling like they’re spending too much.

So, why do customers find tiered BOGO more compelling? Customers are naturally drawn to deals that increase in value. Unlike a standard BOGO discount, tiered BOGO deals feel like an accumulating advantage. When shoppers see that buying just one more item gives them an extra freebie, they’re more likely to opt for the higher tier.

And what does this mean for WooCommerce store owners? Higher order values, faster inventory movement, and a strong incentive for repeat purchases. Now that we’ve covered what tiered BOGO discounts are, let’s explore some of the key benefits of offering tiered discounts in your WooCommerce store.

Unlike traditional percentage-based discounts, tiered BOGO discount deals create excitement that incentivizes larger purchases while protecting your profit margins.

One of the biggest advantages of WooCommerce tiered BOGO discounts is that they nudge customers to buy more. Instead of offering a flat discount on every item, you’re incentivizing bulk purchases.

For example, a Buy Three Get Two Free deal makes customers feel like they’re getting a great bargain and results in spending more than they initially intended. This way, WooCommerce tiered BOGO discounts help increase average order value while ensuring that your profit margins remain intact.

Tiered BOGO discounts don’t always have to be limited to the same product. You can mix and match categories, allowing customers to explore different items in your store. For example, a Buy Two Shoes Get One Accessory Free promotion encourages shoppers to add complementary products to their cart, resulting in cross-selling across multiple categories.

Every WooCommerce store has slow-moving inventory that takes up valuable space. Instead of running a clearance sale, you can attach those items to a tiered BOGO promotion. For example, offering a free seasonal product when customers buy a best-seller helps move inventory without making it look like a desperate sale. 

The beauty of tiered BOGO discounts is that they create a psychological nudge for customers to act immediately. When shoppers see that they can unlock a better deal by buying just one more product, they’re far more likely to increase their cart size on the spot. Pairing these promotions with a countdown timer or limited-time banner enhances the FOMO effect, which leads to faster checkouts and reduced cart abandonment.

Flat percentage discounts are predictable. Customers know exactly what they’re getting and often don’t feel incentivized to buy more. WooCommerce tiered BOGO discounts, on the other hand, create a sense of progress. Each purchase tier feels like an achievement, which makes customers more willing to spend more for a bigger reward.

If you’ve made it this far, you already understand how tiered BOGO discounts can significantly boost sales in your WooCommerce store. But how do you set them up? Since the default WooCommerce coupon system does not support BOGO offers, you’ll need an advanced coupon plugin like Smart Coupons for WooCommerce by WebToffee.

The Smart Coupons plugin is available in both free and premium versions. Though the free version offers basic BOGO discount features, the premium version unlocks advanced BOGO rules, allowing you to create more flexible WooCommerce tiered BOGO discounts. The basic setup remains the same across both versions, but for a broader range of features, we will use the pro version for this guide.

If you’re unsure about committing to the premium version, start with the free version first. The Woo discount rules plugin also comes with a 30-day money-back guarantee, so you can try it before committing to it.

Let’s look into the setup process for WooCommerce tiered BOGO discounts.

First, install and activate the Smart Coupons plugin. Once activated, follow these steps to set up your tiered BOGO offer in WooCommerce.

Step1: Configure “What Customer Gets” in the Tiered Discount

After activation, go to the Smart Coupons tab in your WordPress dashboard and click on BOGO (beta). Here, you can choose between preset BOGO templates or create a custom BOGO offer. For this guide, we will go with Custom BOGO and select “Buy product X, get product X/Y” before clicking Continue.

• Now, let’s define what the customer gets when they make a qualifying purchase. You can choose from the following options: a specific product, the same product they purchased, a product from a specific category, or any product from the store.
• For starters, let’s select Specific product(s) as the reward. This means that when customers buy X, they will receive a specific product as the freebie or discounted product.
• Next, enter the product name in the Specific product(s) field. Then, specify the quantity of this product the customer will receive in the In quantity of field.
• Finally, set the Discount type as Free.

Example: Buy 1 T-shirt and Get 1 Lanyard Free

Step 2: Configure the “X” in Buy X and Get Y Offers

Now that we have defined what the customer gets, the next step is to set the purchase requirement “X,” which will trigger the BOGO offer.

• Under the Trigger section, select Buys quantities of, then set the Min quantity as “1” and Max quantity as “4”. This means that the BOGO offer will activate when the customer buys at least 1 item, and the tiered discount structure will extend up to 4 quantities.
• To further refine the discount conditions, add a category restriction under Customer Buys. Select From specific categories only, then enter the category name from which the customer must purchase.
• You can also configure Optional conditions, such as usage limits per discount, to prevent coupon misuse. While we will skip this for now, it is recommended to set additional restrictions to ensure your WooCommerce tiered BOGO discount remains profitable.

Example: Buy 1 product from Men’s category and get 1 Lanyard Free.

Step 3: Set up Tiered BOGO Discounts in WooCommerce

Next, let’s configure the tiered BOGO discount structure.

To get the tiered BOGO discount, you should choose the option under Apply offer as Repeatedly. Then, set up a limit for the discount application to “X” number of times. This is where the magic of tiered BOGO discounts works in WooCommerce.

For example, if you set the limit to 3 times, the BOGO offer will apply repeatedly until it reaches the third tier. That is Buy 1 get 1, buy 2 get 2, buy 3 get 3, and then the offer ends. Beyond this point, even if the customer buys a 4th item, the tiered BOGO will not continue. This ensures controlled discounting, preventing excessive giveaways while still maximizing customer incentives.

Once all settings are configured, you can set up additional BOGO offer settings, including when the discount should activate, where the coupon should be displayed, and scheduling the discount duration. After reviewing all settings, click Save and Activate to launch the tiered BOGO discount on your WooCommerce store.

That’s it! Your WooCommerce tiered BOGO discount is live and ready!🎉 If you have any questions about setting up tiered BOGO offers, you may reach out to us or check out our detailed BOGO setup guide linked below.

Now that we understand why tiered BOGO discounts are so effective and how to set them up, let’s go over the best practices for running a successful WooCommerce tiered BOGO campaign to maximize results.

We know why WooCommerce tiered BOGO discounts work so well. Let’s talk about how to set them up for success. A great offer means nothing if it’s not optimized for conversions. The key is to choose the right products, promote the deal effectively, and track its performance.

Choose the Right Product Combinations 

The success of a WooCommerce tiered BOGO discount campaign depends on selecting the right products. Not every item is apt for a Buy One Get One offer, so careful planning is essential. The discounted or free product should still generate a profit margin while driving sales of high-margin or slow-moving stock. At the same time, the BOGO offer must feel valuable to customers.

For example, if you run a skincare store, a Buy Two moisturizers and Get One face serum free deal makes sense because it encourages cross-category purchases. On the other hand, offering Buy Three and Get Two Free on an already low-margin product would not make as much impact.

Promote Tiered BOGO Discounts 

Even the most attractive WooCommerce tiered BOGO discount strategy is ineffective if customers don’t know about it. To make your tiered BOGO discount campaign successful, it must be promoted across key touchpoints.

Featuring the offer on your homepage banner ensures immediate visibility, while popups triggered at checkout help reinforce the promotion when customers are most likely to convert. Promotional emails keep existing customers informed, while targeted social media ads re-engage past buyers who are more inclined to take advantage of the deal.

On-site reminders, such as displaying the offer on relevant product pages, further enhance visibility. Adding a countdown timer can encourage customers to act before the promotion expires.

Monitor and Optimize WooCommerece Tiered BOGO Discounts

Not all tiered BOGO discounts perform the same way. Therefore, tracking conversion rates helps determine whether the offer is effectively driving purchases or not. Likewise, monitoring average order value reveals if the promotion encourages larger cart sizes.

Observing customer behavior can also highlight whether shoppers are stopping at a certain tier rather than maximizing the offer. This allows for refining the strategy. For instance, if customers are hesitating beyond the second tier, adjusting the third tier with a stronger incentive could increase WooCommerce conversions. 

Up next, let’s look at common mistakes to avoid when offering WooCommerce tiered BOGO discounts.

While WooCommerce tiered BOGO discounts can be a great strategy, they can also backfire if not executed correctly. Many store owners offer promotions without careful planning, leading to confused customers, lost profits, and ineffective campaigns. Let’s break down the most common mistakes to avoid when setting up a tiered BOGO offer in WooCommerce.

❌ Offering WooCommerce tiered BOGO discounts on low-margin products can erode profitability. If a product costs $10 but sells for $12, a Buy 2 Get 1 Free offer could result in financial losses rather than increased revenue. Instead, offer tiered BOGO discounts to high-margin products, complementary items that encourage cross-selling, or slow-moving inventory that needs a sales push.

❌ Another major pitfall is overcomplicating the BOGO offer to the point where customers don’t understand what they’re getting. A complex structure such as “Buy 2 Get 10% Off | Buy 3, Get 1 Free | Buy 5, Get 20% Off + 1 Free Item” may seem appealing on paper but can confuse shoppers and reduce conversions. A simpler tiered discount structure such as Buy 1 Get 1 Free or Buy 2 Get 1 Free ensures customers immediately grasp the value of the offer.

❌ Failing to set a coupon expiration date can also minimize the impact of a tiered BOGO discount. Without a clear deadline, customers may delay their purchase. A strong call to action that creates urgency, such as “🚨Offer ends Sunday!” combined with a countdown timer on product pages, can drive faster decision-making. 

❌ One of the biggest missed opportunities is failing to properly promote the discount. If customers aren’t aware of the offer, they won’t take advantage of it. Displaying the promotion prominently on the homepage, product pages, checkout pages, and through email marketing ensures maximum visibility. 

So, how do tiered BOGO discounts differ from standard buy one get one offer? The key difference, folks, is in the scalability of rewards. A flat buy one get one free deal limits the incentive to a single purchase, while tiered BOGO discounts motivate customers to keep increasing their cart size.

A well-executed WooCommerce tiered BOGO discount strategy can increase order values, boost conversions, and move inventory faster. Choosing high-margin products, keeping the offer simple and clear, and actively promoting it across multiple channels are the key ingredients to success.

That’s it, folks! We have come to the end of this guide. Have any questions on WooCommerce tiered BOGO discounts? Do let us know your thoughts on the same in the comments below.

Thanks for reading!