The blog discusses about the benefits of adding wishlists in WooCommerce stores and how to set it up using a wishlist plugin for WooCommerce.
Who doesn’t love a wishlist button when casually browsing a store? Exactly. Every customer appreciates it. It’s a handy tool that lets customers save their favorite products in WooCommerce, increasing the likelihood that they will return.
Wishlists allow customers to save products they aren’t ready to purchase immediately for later. For example, if a customer finds a product interesting while browsing but isn’t able to buy it right away, they can add it to their wishlist for future reference.
For store owners, the advantages are numerous. Let’s dive in!
Key Takeaways
- Learn how to add a wishlist button to your WooCommerce product pages using the wishlist plugin.
- Explore the key benefits of enabling wishlists in WooCommerce.
A WooCommerce wishlist is a great tool that keeps your customers engaged with your store. Wishlists maintain the connection between your store and your customers, even after they leave. There are even instances where customers just return to your store for purchasing products on the wishlist. By adding products to their wishlist, users can easily locate them later without wasting time searching again.
Although wishlists are a highly beneficial and advantageous feature, WooCommerce does not offer them by default. You will need to use third-party plugins to set up WooCommerce wishlists. Wishlist for WooCommerce is a simple (and free) plugin from WebToffee that allows you to add WooCommerce wishlists to your store.
- Helps customers track products: Add to Wishlist allows customers to save products they are interested in, whether they lack immediate funds, don’t need the product right away, or need time to decide.
- Prevents missed sales opportunities: Without an add to wishlist button to save the products, customers might forget about them or struggle to locate them later, leading to potential lost sales.
- Increases customer engagement: First-time visitors may not buy anything initially, but by adding products to a wishlist, their interest stays alive, encouraging them to return.
- Enables personalized product recommendations: Store owners can use wishlists to offer personalized recommendations and create urgency by offering discounts on wishlisted items, increasing the chances of conversion.
- Identifies trending products: Store owners can monitor wishlist activity to spot trending products, helping them restock items in demand and prevent missed sales.
- Improves product inclusivity: By identifying high-performing products, you can create different variants or bundles catering to a broader range of customer preferences.
- Encourage sign-ups: Many eCommerce stores offer the wishlist feature only to registered users, encouraging guest visitors to sign up. However, it’s essential to consider whether this adds unnecessary friction to the user journey.
- Keeps customers informed about stock: Wishlists allow customers to quickly check if a product is available or out of stock.
You can create wishlists for your store with just a free WooCommerce plugin – Wishlist for WooCommerce. The plugin also creates a wishlist page inside the WooCommerce store. You can set this wishlist page up with several wishlist-related customizations in the plugin.
Let’s see how you can add a WooCommerce wishlist button and customize it using this free plugin.
Step 1: Install the Plugin to Add WooCommerce Wishlists to the Store
To install the plugin,
- From your WordPress dashboard, navigate to Plugins > Add New.
- Search for the plugin Wishlist for WooCommerce from WebToffee.
- Click on Install Now.
- When the plugin gets installed, activate it.
Step 2: Customize your WooCommerce Wishlist
Once you have activated the plugin, tap on the WooCommerce Wishlist in the WordPress menu bar. Here, you will have several options to customize the look and feel of the wishlists. Let’s look at these options one by one.
1-Customize The General Settings
Let’s look at the features available in the General Settings tab.
- Show ‘Add to wishlist’ only for logged-in users: Enable this option if you only want to offer the wishlist feature to the users who have logged into your store.
- Show ‘Add to wishlist’ in pages: Add the pages where you want to show the Add to wishlist icon. You can choose either or both the Shop and Product pages.
- Show ‘Add to wishlist’ for product categories: Choose which categories of products should have the Add to wishlist button. Only the products belonging to the specific category could be added to the wishlist.
- Show ‘My Wishlist’ in My Account: Enable the option to add the wishlist page to the My Accounts menu bar.
2- Set up WooCommerce Wishlist Page
The Wishlist page tab houses the features associated with the My Wishlist page in your store. The available customizations include,
- Wishlist page: Choose which page you want to make the wishlist page. By default, it is the My Wishlist page.
- Enable wishlist table contents: Choose the content to be added to your WooCommerce wishlist table.
- Remove item from wishlist after adding to cart: Choose whether or not to remove the item from wishlist after adding it to cart.
- Enable ‘Add all to cart’ button: Enable to add a single button that can add all the products in the wishlist to the cart.
- Redirect to cart: Choose whether to redirect the users to the cart upon adding a product in the wishlist to the cart.
3- Personalize the Add to Wishlist Button
Style your Add to Wishlist button/link/icon settings as per your convenience using the following settings.
- Show ‘Add to wishlist’ as: Determine how you want to style the Add to wishlist option. You can choose an icon, text, or standard button.
- ‘Add to wishlist’ position in loop: Choose where you want to add the wishlist icon on the WooCommerce shop and product pages. You can either add it after the Add to cart button or you can place it on the top of the product thumbnail.
- Enable ‘View wishlist’ link: If enabled, a View wishlist link will be available for all products that are already on the wishlist.
4- Save Changes to Activate the Add to Wishlist Button in WooCommerce
This is how the “Add to Wishlist” icon will appear on the WooCommerce product page.
Once customers click on the icon, the text will instantly change, confirming that the product has been successfully added to the wishlist. Also, shoppers can now view their “added to wishlist” products using the View Wishlist link.
One of the main advantages of using this wishlist plugin is that it records the products that are most frequently added to the wishlist. These are often the items customers are most interested in purchasing, making this data valuable for marketing.
You can leverage this information to promote your store through personalized recommendations. For example, featuring these products on your homepage or including them in email campaigns can raise awareness and drive sales. Additionally, sending stock reduction updates via email can create a sense of urgency, encouraging customers to make a purchase due to FOMO (fear of missing out).
You can view these popular products from WooCommerce Wishlist > Popular products.
Needless to say, offering wishlists is always a good idea to improve the acceptance of your store and products.
Productivity features such as wishlists are the characteristics that will give your website a competitive advantage over the other players in the niche. Wishlists help to improve the loyalty and the average purchase value of your customers. It also helps with retaining leads and measuring the popularity of your store items.
That’s it, folks!
You can allow customers to save their favorite products in WooCommerce by using a third-party wishlist plugin, such as WebToffee’s free Wishlist for WooCommerce plugin.
Yes, you can easily track popular “add to wishlist” items in the Popular Products tab within the Wishlist for WooCommerce plugin dashboard. This feature provides a list of popular products based on customer choices.
You can recover potential sales from abandoned wishlists by incorporating wishlisted items into emails, offering discounts, or sending friendly reminders like, “Did you forget about these?” Offering exclusive discounts on these items can further encourage conversions.
Wishlist data can be a powerful tool for refining your marketing strategy. By analyzing customer preferences, you can create targeted campaigns, offer personalized recommendations with add to cart URLs, and provide advanced coupon discounts on their favorite products.
In the Wishlist for WooCommerce plugin, there’s a dedicated “Add to Wishlist” options tab where you can customize the appearance of your WooCommerce add to wishlist button.