Analytics cookies are a type of browser cookie that collects data about how visitors interact with a website. They track information such as the pages visited, time spent on each page, the source of traffic, and the actions taken during a session.
Unlike functional or strictly necessary cookies, analytics cookies are not essential for a website to operate. Their primary purpose is to help website owners understand user behavior and improve the overall experience of their site.
What Data Do Analytics Cookies Collect?
Analytics cookies typically collect non-personally identifiable information such as:
- Number of visitors to a page
- Bounce rate and session duration
- Traffic sources (organic, direct, referral)
- Most and least visited pages
Tools like Google Analytics, Hotjar, and Matomo use analytics cookies to compile this data into reports that help site owners make informed decisions about their content and design.
Analytics Cookies and GDPR
Under GDPR and other privacy regulations, analytics cookies are not considered strictly necessary. This means website owners must obtain explicit user consent before placing analytics cookies on a visitor’s device.
A cookie consent banner or CMP (Consent Management Platform) is typically used to collect and manage this consent. Users should also have the option to opt out of analytics cookies at any time.
Failing to obtain proper consent for analytics cookies can result in regulatory penalties, making compliance a critical part of running any eCommerce store.
Explore our plugin: GDPR Cookie Consent for WordPress