GDPR Cookie Consent Now Includes Consent Analytics Report

WebToffee GDPR Cookie Consent v3.5.4 comes with built-in consent analytics. Alongside the consent log you already use for compliance records, the Consent report tab now shows your opt-in rate, a breakdown of accepted, partial, and rejected consents, and acceptance rates for each cookie category.

You can see how visitors respond to your cookie banner without leaving your WordPress dashboard. Here’s what’s included and how to use it.

The Consent report in v3.5.4 now gives you a complete view of how visitors respond to your cookie banner. Summary cards show your total consents, opt-in rate, daily average, and all-time count, and you can filter everything by day, week, month, or year.

A consent breakdown chart splits visitors into accepted, partial, and rejected, while category opt-in rates show which cookie types they allow. The consent history log and CSV export are still there when you need proof of compliance.

Let’s look at each part of the updated report.

See Your Consent Performance at a Glance

The top of the Consent report now shows four summary cards:

• Total consents: The number of consent actions recorded in the selected period, with a comparison against the previous period right below it.
• Opt-in rate: The percentage of visitors who accepted cookies, with a progress bar so you can read it in a second.
• Daily average: How many consents your site collects per day.
• All time: The total number of consents recorded since logging started.

The comparison line on Total consents is the one to watch. If your traffic is steady but consents drop compared to the previous 30 days, something changed – maybe a banner update, a theme conflict, or a caching issue stopping the banner from loading.

Filter Consent Data by Time Range

You can switch the whole dashboard between Today, 7 Days, 30 Days, and 1 Year. Every card and chart updates with the filter.

Short ranges help you check the impact of a recent change. For example, if you redesigned your cookie banner on Monday, the 7-day view shows you whether acceptance moved. The 1-year view is better for spotting seasonal patterns or long-term drift.

Understand How Visitors Respond With the Consent Breakdown

The Consent Breakdown chart splits every consent into three outcomes:

• Accepted: The visitor allowed all cookie categories.
• Partial: The visitor allowed some categories and declined others.
• Rejected: The visitor declined all non-necessary cookies.

Each outcome shows both a count and a percentage, so you don’t have to do the math yourself.

Here’s why this split matters. A high rejection rate usually points to a banner problem (unclear copy, an aggressive layout, or a “Reject” button that’s far more prominent than “Accept”). A high partial rate tells a different story: visitors are engaged enough to open preferences, but they’re choosing carefully. That’s a signal to review how you describe each cookie category.

Find Out Which Cookie Categories Visitors Refuse

The Category Opt-in Rate panel shows acceptance for each category separately:

• Functional
• Analytics
• Performance
• Advertisement
• Others

This is the most practical part of the update for marketers. If you run Google Analytics 4 or Google Ads with Google Consent Mode v2, your analytics and advertising opt-in rates directly control how much observed data you get versus modeled data. A 30% analytics opt-in rate means most of your GA4 traffic numbers are estimates.

Knowing the exact rate per category helps you:

1. Set realistic expectations for your analytics and ad reporting.
2. Rewrite category descriptions that visitors consistently decline.
3. Spot categories with suspiciously low acceptance that may need a cookie audit.

Keep the Detailed Consent Log for Proof of Compliance

The consent log is still there, right below the charts. Each row shows the consent ID, the consent status, and the exact date and time.

Partially accepted entries include an expand option, so you can see which categories that visitor allowed without exporting anything.

When you need records for an audit or a data subject request, use Export as CSV at the top of the report. The export gives you the full log in a format you can share with your legal team or DPO.

To open the new dashboard:

1. Update WebToffee GDPR Cookie Consent to v3.5.4 or later.
2. In your WordPress dashboard, go to Cookie Consent → Consent report.
3. Make sure the Consent history toggle is turned on. Consent analytics only reflects consents recorded while logging is active.
4. Pick a time range to load the charts.

The new consent analytics in WebToffee GDPR Cookie Consent gives you a clearer picture of how visitors interact with your cookie banner. Instead of relying only on consent logs, you can now track opt-in rates, compare consent trends, understand partial and rejected consents, and see acceptance rates for individual cookie categories—all from your WordPress dashboard.

These insights can help you identify changes in consent behavior, understand how consent choices affect your analytics and advertising data, and make informed improvements to your cookie banner and category descriptions.

Update to WebToffee GDPR Cookie Consent v3.5.4 or later, enable consent history, and head to the Consent report to start tracking your consent performance.