How to Create TikTok Product Feed in WooCommerce 

Want to sell your WooCommerce products on TikTok? Learn how to create a TikTok product feed to showcase your products through in-feed ads and TikTok Shopping, quickly and easily using a powerful WooCommerce product feed plugin.

TikTok has evolved beyond just trending dances and viral clips; it’s now emerging as a formidable eCommerce platform where businesses can connect with millions of potential customers. Thanks to features like TikTok Shopping and in-feed product ads, showcasing your WooCommerce products to a highly engaged audience has never been easier.

To make this work, you’ll need a product feed – a structured file that relays your product details, such as name, price, image, and availability, to TikTok. Setting up this feed is crucial for making your WooCommerce products easy to find and shop for on TikTok.

In this article, we’ll guide you step by step through the process of creating a TikTok product feed using our WooCommerce Product Feed plugin.

A TikTok product feed is a structured data file that contains all the key details about the products in your WooCommerce store, like product names, images, prices, availability, and descriptions. Think of it as a digital catalog that TikTok reads to display your products in shoppable formats across its platform.

This feed plays a vital role in enabling TikTok Shopping and powering dynamic product ads. Once connected, TikTok automatically pulls information from your feed and uses it to showcase your products in personalized ads or product listings to relevant users. These ads can appear as in-feed videos, product galleries, or even in TikTok’s Shopping tab, making it easier for users to discover and purchase your products directly.

How TikTok Uses the Product Feed

Once connected, TikTok uses the product feed to:

• Display products in in-feed shoppable video ads
• Power the TikTok Shopping tab in your business profile
• Dynamically generate personalized product ads for users
• Automatically update product details in ads when your store data changes
  

To work correctly, the product feed needs to be in a format TikTok supports—typically CSV or XML. These formats are structured in a way that allows TikTok’s systems to read and organize your product data correctly. Using the correct format and including all required fields ensures your products display accurately and are eligible for promotion across TikTok’s advertising channels.

Before you can start showcasing your WooCommerce products on TikTok, a few key requirements need to be in place. These tools and accounts ensure a smooth setup and help you get the most out of your TikTok Shopping experience.

1. TikTok for Business Account

To run ads and set up a product catalog, you’ll need a TikTok for Business account. This gives you access to TikTok Ads Manager and Business Center, where you can manage your catalog, track performance, and set up shopping integrations.

2. WooCommerce Store with Published Products

You must have an active WooCommerce store with published products. Only live and visible products can be included in your TikTok product feed. Ensure your product details, such as images, prices, and stock status, are up to date.

3. Product Feed Plugin for WooCommerce

To generate a compatible product feed, you’ll need a plugin like the WebToffee Product Feed for WooCommerce. This plugin helps you:

• Generate TikTok-ready product feeds in CSV or XML
• Map product fields to TikTok’s required format
• Automate feed generation and updates

Using this plugin simplifies the feed creation process and ensures accuracy across product listings.

4. (Optional) TikTok Pixel for Conversion Tracking

Installing the TikTok Pixel on your WooCommerce store allows you to:

• Track user actions (like clicks, purchases, and add-to-carts)
• Measure ad performance and return on ad spend
• Retarget visitors with more personalized ads

Follow these steps to generate and connect your WooCommerce product feed to TikTok using a product feed plugin (such as the WebToffee Product Feed for WooCommerce plugin):

Step 1: Install and Activate the WooCommerce Product Feed Plugin

After completing your purchase, log in to your WebToffee account and download the plugin file from the My Account section.

• In your WordPress dashboard, go to Plugins > Add New.
• Click on Upload Plugin, choose the downloaded ZIP file, and then click Install Now.
• Once the installation is complete, click Activate to start using the plugin.

Step 2: Create a Product Feed for TikTok

Once the plugin is active:

• Select WebToffee Product Feed > Create new feed.

Configure the settings as mentioned below:

• Country: Select the target country where you will showcase your products.
• Channel: Choose TikTok Ads as the sales channel.
• File Name: Enter a name for your feed file
• Auto-Refresh Interval: Set how often the feed should automatically update (e.g., daily, twice a day).
• Cron Type: Choose between WordPress Cron (more straightforward setup) or Server Cron (more reliable for large stores) to schedule automatic feed refreshes.

Step 3: Filter Product Feed Data for TikTok

The Product Feed for WooCommerce plugin provides powerful and flexible filtering options that let you fine-tune exactly which products are included in your TikTok feed. This helps ensure that only the most relevant and ready-to-sell items are promoted on the platform. Here’s how you can refine your TikTok product feed:

Basic Filtering Options

• Categories & Tags: Include or exclude specific product categories or tags to align with your TikTok marketing goals.
  
• Exclude Specific Products: Manually remove individual products that you don’t want to feature in your TikTok Shopping feed.
  
• Exclude Out-of-Stock Products: Automatically filter out products that are unavailable, ensuring only in-stock items are displayed.
  
• Product Variations: Select specific variations—like sizes or colors—to be included, rather than listing all variations of a product.
  
• Product Types: Filter by product type, such as simple, variable, grouped, or external products, depending on what you want to showcase.

Advanced Filtering Options for TikTok Feed

For greater precision and customization, the plugin also offers Advanced Filtering, allowing you to create rule-based conditions to determine which products should be included in your TikTok feed. This is perfect for building dynamic, campaign-specific feeds that align with your promotional strategy.

These if-then conditions give you more control than basic filters, allowing you to automatically include or exclude products based on attributes such as price, stock status, categories, and more. This smart filtering helps ensure your TikTok feed is continually optimized with the most relevant and high-performing products.

Step 4: Map TikTok Attributes to WooCommerce Product Fields

In this step, you’ll match TikTok’s required feed attributes with the relevant fields from your WooCommerce store to ensure accurate and properly formatted product data.

This mapping is crucial for making sure your products appear correctly in your TikTok catalog and meet the platform’s data requirements.

The plugin takes care of the essentials by automatically mapping key fields like:

• Product title
• Price
• Product URL
• Availability

You also have full control to manually map additional or optional attributes such as:

• Brand
• Sale price
• Product condition
• Additional image links

Step 5: Map WooCommerce Store Categories to TikTok Product Categories

TikTok Ads uses Google product categories to structure and organize catalog listings across its platform. Mapping your WooCommerce store categories to these Google categories not only helps TikTok accurately classify your products but also boosts their visibility in TikTok ads and shopping placements.

Using the plugin, you can easily assign each of your store’s categories to the most relevant Google category through a convenient drop-down mapping tool. This step ensures your products are aligned with TikTok’s catalog requirements, improving discoverability in search results and targeted ads.

Step 6: Generate the TikTok Product Feed

You’re just one step away from going live! In this final stage, you’ll generate your fully configured TikTok product feed file, ready to be uploaded or linked to your TikTok catalog.

• Select a Batch Count – Decide how many products the plugin should process at a time during feed generation. If you’re unsure, it’s best to stick with the default value recommended by the plugin for smooth performance.
  
• Choose the File Type – TikTok supports standard feed formats like CSV, TSV, XML, and Google Sheets. For simplicity and compatibility, we recommend using CSV, as it is widely accepted and easy to manage and edit.

• Click Generate – Once everything is set, hit the Generate button. The plugin will now compile your TikTok product feed based on all the filters, mappings, and category settings that you have configured.

Once generated, you’ll see a confirmation message: “Feed generated successfully!”

What You Can Do Next

Once your TikTok product feed is generated, you have a few options to manage and refine it:

• Download the Feed: Save a copy of the generated feed file for review or to upload manually to your TikTok catalog.
  
• Edit Feed Configurations: Need to tweak your setup? You can go back and adjust settings, filters, field mappings, or category selections anytime.
  
• Go to Manage Feeds: Head over to the Manage Feeds section to view all existing feeds, check their status, regenerate them, or schedule updates.
  
• Copy Feed URL: Click the Copy URL button to get the direct link to your TikTok product feed. This URL can be used in the TikTok Business Center to enable automatic syncing.

Step 6: Upload or Connect Feed to TikTok Catalog

Now, integrate your feed with TikTok’s Business tools:

• Go to TikTok Business Center > Assets > Catalog.
• Create a new catalog if you haven’t already.
• Under Data Sources, choose Data Feed.
• Paste your feed URL or upload the file manually.
• TikTok will fetch the product details and populate your catalog.
  

Once connected, TikTok will update your catalog at regular intervals based on the feed schedule.

You can refer to the official TikTok documentation to learn more about connecting your feed.

Creating a TikTok product feed is just the beginning—optimizing it ensures that your products stand out, perform well in ads, and drive more sales. Here are some practical tips to make the most of your TikTok Shopping catalog:

1. Use High-Quality Images and Engaging Titles

TikTok is a visual-first platform, so your product images need to be crisp, clear, and eye-catching. Use high-resolution images that showcase your product from multiple angles and in real-life contexts, if possible.

Also, write compelling and concise product titles. Avoid keyword stuffing. Focus on clarity and relevance to grab attention and boost engagement.

2. Keep Product Data Up to Date

Always ensure your product feed reflects the latest updates from your WooCommerce store. Outdated descriptions, discontinued items, or incorrect specs can lead to confusion and hurt user trust.

If you’re using a plugin that supports scheduled updates, set it to refresh your feed regularly (e.g., daily or weekly) to stay synced with your store.

3. Ensure Pricing and Availability Are Accurate

Nothing frustrates potential buyers more than clicking on a product ad only to find it’s out of stock or priced differently. Keep your pricing and stock availability fields accurate and up to date in your feed.

This not only improves the shopping experience but also ensures your ads comply with TikTok’s commerce policies.

4. Add TikTok Pixel for Performance Tracking

Install the TikTok Pixel on your WooCommerce store to gain powerful insights into how users interact with your ads and products. The Pixel helps you:

• Track key actions like views, clicks, add-to-carts, and purchases
• Measure campaign performance and ROI
• Build custom audiences for retargeting
  

The more data you collect, the more effectively you can optimize your TikTok marketing strategy.

Connecting your WooCommerce store to TikTok is a smart move if you’re looking to tap into one of the fastest-growing social commerce platforms. With its highly engaged user base and powerful shopping features, TikTok offers a unique opportunity to showcase your products to a wider audience and drive meaningful sales through visually rich, in-feed shopping experiences.

By creating a TikTok product feed using a plugin like the WebToffee Product Feed for WooCommerce, you can streamline your catalog management and ensure your product listings are always accurate and optimized for performance.

Whether you’re promoting seasonal collections, bestsellers, or flash sales, an automated product feed helps you stay agile and efficient.