How to Generate Heureka Product Feed for WooCommerce 

Thinking about selling online in Europe, particularly in the Czech Republic and Slovakia? Heureka can help showcase your products to thousands of potential shoppers.

Heureka is a prominent price-comparison and shopping platform in the Czech Republic and Slovakia. Rather than selling products directly, it collects offers from hundreds of online shops and presents them side-by-side. This allows shoppers to easily compare prices, explore delivery options, read reviews, and filter by brand, category, or key specifications.

For customers, it’s the quickest way to snag the best deal from a reliable seller. For online store owners, it’s a fantastic opportunity to connect with a vast audience of eager shoppers.

To list your products on Heureka, you’ll need to provide them with an XML feed. If your store runs on WooCommerce, you can create this feed effortlessly with WebToffee’s Product Feed for WooCommerce plugin.

In just a few steps, you can map your store’s product data to match Heureka’s required format, generate the XML feed, and submit it to Heureka, getting your products in front of thousands of eager shoppers.

In this article, we’ll show you exactly how to do it, step by step.

Heureka is one of the largest product comparison and shopping platforms in Central and Eastern Europe, especially favored in countries like the Czech Republic and Slovakia. It is a go-to spot for shoppers looking to find the best products, compare prices, read reviews, and ultimately decide where to make their purchase.

For online store owners, Heureka is more than just a comparison site; it’s a sales juggernaut. Here’s why:

• A massive audience, eager to buy: Millions of people flock to Heureka every month, and they’re not just window shopping. They’re actively searching for products and weighing their options, which means they’re already in the mood to buy.

• Built-in trust: Heureka boasts a robust review system, allowing customers to see feedback from real buyers. This fosters trust and enhances your store’s credibility.

• Perfect for local markets: If you’re aiming to sell in Central and Eastern Europe, Heureka is a well-known name in the region. It accommodates local languages, currencies, and payment methods, making it easier for you to engage with local shoppers.

• Stay competitive: You can check out what other sellers are offering, compare prices, and tweak your strategy to stay competitive.

• Extra visibility with ads: Heureka also provides paid promotion options, allowing you to showcase your products to an even larger audience.

In a nutshell, selling on Heureka is like setting up shop in the busiest part of town, where your ideal customers are already strolling by.

Before you get started on your feed, it’s key to know what information Heureka expects from you. The platform uses a specific XML structure, which requires certain attributes for every product. These fields are vital for Heureka to properly display, categorize, and compare your listings.

Mandatory Attributes (Required for Every Product)

These are the non-negotiable fields that must be present for your product to be listed on Heureka.

Essential Optional Attributes

While not strictly required for a product to appear on Heureka, these attributes are highly recommended for better visibility, categorization, and a higher chance of matching with customer searches.

When generating your feed using WebToffee’s Product Feed for WooCommerce plugin, you’ll map each of these Heureka attributes to the corresponding WooCommerce fields. Getting this mapping right ensures:

• Heureka understands your product data.
  
• Your products appear in the correct categories.
  
• Customers see accurate prices, images, and delivery info.

Generating a Heureka-compatible XML feed in WooCommerce is easy when you use WebToffee’s Product Feed for WooCommerce plugin. This plugin makes it simple to map your store’s product data to the format that Heureka needs, and you can do it all without any manual coding.

Below is a step-by-step walkthrough.

Step 1: Install and Activate WebToffee Product Feed Plugin

After you purchase the plugin, log in to your WebToffee account and download the plugin ZIP file from the My Account section.

• Next, go to your WordPress dashboard and navigate to Plugins > Add New.
• Click Upload Plugin, select the ZIP file you downloaded, and click Install Now.
• Once the plugin is installed, simply click Activate to begin using it.

Step 2: Create a New Heureka Feed

To begin generating your Heureka feed, go to WebToffee Product Feed > Create new feed from your WordPress dashboard.

• Channel: From the list of supported channels, choose Heureka. The plugin will automatically load all the required and optional fields for you.
• Country: Select the country where you plan to market your products on Heureka.
• File name: Give your feed a clear name, such as “Heureka feed.”
• Auto-refresh interval: Choose how often the feed should update automatically (e.g., daily or twice a day) to ensure your product data is always current.
• Cron type: Select WordPress Cron for a simple setup, or choose Server Cron if you have a large store and need more reliability for scheduled updates.

Step 3: Filter Product Feed for Heureka

The WebToffee Product Feed plugin comes with powerful filtering options to help you create a precisely targeted Heureka product feed. Whether you want to showcase only certain items or exclude products that don’t fit your Heureka strategy, these filters give you complete control over your feed’s content.

Basic Filtering

You can fine-tune your feed easily with these practical filters:

• Categories & Tags: Include or exclude specific product categories or tags to focus on a targeted selection.
• Exclude Specific Products: Manually deselect individual items you don’t want listed on Heureka.
• Exclude Out-of-Stock Products: Automatically remove unavailable products to keep your feed accurate and up to date.
• Product Variations: Decide whether to include particular variations such as sizes, colors, or styles.
• Product Types: Filter by product type (simple, variable, grouped, or external) to further customize feed content.

Advanced Filtering Options

For even greater precision, the plugin includes Advanced Filtering with conditional logic. This feature lets you create “if–then” rules to determine exactly which products are included in your Heureka feed.

Example: If the product stock quantity is less than 5, then exclude it from the feed.

This helps prevent listing low-stock items on Heureka, avoiding potential overselling and customer disappointment.

Step 4: Map Heureka Attributes to WooCommerce Fields

In this step, you’ll link each of Heureka’s required attributes to the corresponding fields in your WooCommerce store.

Heureka Field	WooCommerce Field
ITEM_ID	SKU
PRODUCTNAME	Product Title
DESCRIPTION	Product Description
URL	Product URL
IMGURL	Featured Image URL
PRICE_VAT	Price Including Tax
CATEGORYTEXT	Product Category

• Click Generate Feed.

Step 6: Generate Heureka Feed

You’re just one step away from making your products visible to thousands of Heureka shoppers. In this final step, you’ll create your Heureka-compatible XML feed using the configurations, filters, and attribute mappings you’ve already set up in the previous steps.

Select a Batch Count

Start by choosing the batch count, which determines how many products the plugin processes at a time during feed generation.

• If you have a large catalog, this setting can help avoid timeouts during feed creation.
• If you’re unsure, stick with the default value recommended by the plugin.

Choose the File Type

For Heureka, the XML format is required. This ensures your feed follows Heureka’s feed specification and can be read correctly by their system.

• Set the Export file format to XML.

Generate Heureka Feed

Once you’ve reviewed all your settings, filters, and mappings:

• Click Generate Feed.
• The plugin will process your products in batches and create the XML feed file. When it’s done, you’ll see a Feed URL. This is the link you’ll provide to Heureka.

Once the feed has been successfully generated, the plugin will display a confirmation message: “Feed generated successfully!” This means your Heureka-compatible XML feed is ready to use.

From here, you can:

• Preview the feed to ensure the product data is accurate.
  
• Download a local copy for backup.
  
• Copy the Feed URL. You’ll need this when submitting your feed to your Heureka merchant account.

Step 7: Submit the Feed to Heureka

With your XML feed ready, the final step is to connect it to your Heureka merchant account so your products can start appearing in their listings.

Simply log in to your account through the Heureka Partner portal for your market – Heureka.cz or Heureka.sk — and follow Heureka’s feed submission instructions to add your feed URL from the WebToffee plugin.

Once the feed is submitted, Heureka will fetch your product data and process it. You can monitor the import status in your merchant dashboard and check the feed report for any warnings or errors.

Even when you’ve got the right setup, there can still be issues that prevent your feed from being accepted or displayed properly on Heureka. Here are a few common issues and how to tackle them:

Invalid CATEGORYTEXT (Wrong Root or Punctuation)

The issue: Your category path doesn’t match Heureka’s official category structure. For example, it may be missing the root name, contain typos, or use incorrect separators.

The fix: Ensure the category path starts with Heureka.cz (for Czech listings) or Heureka.sk (for Slovak listings) and matches the full official hierarchy from Heureka’s category tree.

Example: Heureka.cz | Electronics | Mobile Phones

Avoid shortening or rearranging the hierarchy.

Wrong Currency or Tax

The issue: The PRICE_VAT attribute doesn’t include VAT, or the currency is incorrect for the target market.

The fix:

• For Heureka.cz, prices must be in CZK.
• For Heureka.sk, prices must be in EUR.

Make sure the price field you map in the WebToffee plugin includes VAT. If needed, adjust your WooCommerce tax settings so prices are stored or displayed inclusive of tax.

Missing DELIVERY Block

The issue: Your feed lacks at least one <DELIVERY> block, meaning Heureka can’t display shipping information.

The fix: Add at least one <DELIVERY> element containing:

• A valid DELIVERY_ID from Heureka’s allowed codes (e.g., PPL, DPD, GLS, ZASILKOVNA, UPS, DHL).
• A DELIVERY_PRICE showing the cost for that method.
• Optionally, DELIVERY_PRICE_COD if you offer cash-on-delivery.

Missing EAN or Brand Information

The issue: The product doesn’t have an EAN or MANUFACTURER value, reducing the likelihood of accurate matching on Heureka.

The fix:

• Add these values to your products in WooCommerce via custom fields or product attributes.
• In the plugin, map these fields to the EAN and MANUFACTURER attributes in your feed.

By now, you should be well aware of the fantastic benefits that come with listing your products on Heureka, and you’ve got a clear, step-by-step plan to make it happen.

Listing your products on Heureka is more than just another marketing task; it’s a direct gateway to a new, highly-engaged customer base in Europe, the Czech and Slovak Republics. You’re not just adding your products to a list; you’re showcasing them to motivated shoppers on a trusted platform.

This simple, automated process can significantly enhance your store’s visibility, drive quality traffic, and ultimately lead to a substantial increase in sales.

So, why wait? Start generating your Heureka product feed today and take that next big leap in growing your eCommerce business.