In WooCommerce, Product Tags are descriptions or keywords that you place on products to better organize and categorize them. When used on your store’s website, they help your customers easily search and find products.
You can file every product added to your store under one or more product tags. These tags also function to group and showcase products with similar attributes. Such a tagging strategy is a great way to help customers find products that match their interests and preferences.
For example:
Let’s suppose you run an online shoe store. You can use tags to specify the material or type of shoe, such as leather, suede, canvas, sneakers, or loafers.
If any of your customers prefer suede shoes, they can click on the ‘Suede’ tag to view all suede shoes available across different categories.
With appropriate product tags, shopping becomes more enjoyable by letting customers find what they need quickly without browsing the entire product catalog.