A Consent Management Platform (CMP) is a tool used by websites to obtain, manage, and record user consent for collecting and processing data. CMPs allow users to control their privacy preferences, such as opting in or out of cookies and tracking scripts.
By integrating a CMP, websites can ensure transparency in their data collection process and give users more control over their personal data. It helps websites to comply with privacy regulations like GDPR, CPRA, and others.
Following are the key functions of a CMP:
- Obtain implicit or explicit consent from users for collecting their data
- Track user consent preferences and maintain records of when and how consent was obtained.
- Create legal documents like privacy policies and cookie policies, allowing users to access information about their data easily.
- Display a cookie consent banner with accept, reject, and cookie preferences buttons to obtain granular consent from users.
- Provide integration with Google Consent Mode integration and IAB TCF to enable websites to show ads and use Google’s Ad tech platforms.
- Ensure up-to-date compliance with various privacy regulations.
👉Also Read: Which Is the Best Consent Management Platform for WordPress?