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Black Friday and Cyber Monday aren’t just shopping days anymore; they’re full-blown events where shoppers go on a mission to grab the best deals before they disappear.
For WooCommerce store owners, this weekend is a golden opportunity to boost sales, attract new customers, and keep the cash flow rolling even after the holiday rush.
But here’s the thing, while everyone’s slashing prices and running discounts, there’s one powerful (and often overlooked) way to drive more revenue without cutting into your profits: gift cards.
Black Friday gift cards are a win-win. Customers love them because they make perfect last-minute gifts, and store owners love them because they guarantee future purchases. Whether someone wants to share the excitement of your BFCM deals with friends or simply keep the flexibility to shop later, gift cards keep your store buzzing long after the sale ends.
In this guide, we’ll walk you through everything you need to know to create and sell Black Friday and Cyber Monday gift cards in WooCommerce, from setting them up to designing irresistible BFCM-themed cards that shoppers can’t resist.
Key Takeaways:
- Black Friday gift cards help WooCommerce store owners boost revenue without heavily discounting their products.
- They attract last-minute shoppers, encourage repeat purchases, and keep sales flowing even after the BFCM weekend.
- With the WebToffee WooCommerce Gift Cards plugin, creating and selling customizable, themed gift cards is quick, flexible, and highly profitable.
Black Friday and Cyber Monday (BFCM) are all about urgency—limited-time offers, fast checkouts, and impulse buying. But what happens when a shopper can’t decide what to buy or gift to their loved ones? That’s where gift cards step in as the ultimate conversion saver.
Gift cards aren’t just convenient—they’re strategic. They allow you to capture sales from hesitant shoppers, boost your average order value, and bring customers back for repeat purchases long after the BFCM madness is over. Here’s why they’re a total game-changer:
1. They Help You Sell Without Discounting Everything
While deep discounts can attract shoppers, they also eat into profits. Gift cards, on the other hand, let you encourage spending without slashing prices.
You can even bundle them creatively like “Spend $100, Get a $10 Gift Card” to drive more sales while maintaining margins.
2. Perfect for Last-Minute and Indecisive Shoppers
During BFCM, decision fatigue is real. With so many deals around, many shoppers delay purchases until it’s too late. Offering gift cards gives them an easy alternative—something they can buy instantly, gift effortlessly, and still feel like they’re part of the sale frenzy.
3. Encourages Repeat Purchases After the Sale
Every gift card purchased during BFCM guarantees a future visit to your store. That means your traffic and sales don’t just spike during the sale weekend—they continue into the following weeks or even months.
It’s one of the simplest ways to turn a short-term sales event into long-term customer engagement.
4. Increases Average Order Value
Shoppers using gift cards tend to spend more than the card’s value—often adding extra items to their cart. That small $50 card can easily lead to a $75+ order, helping you grow revenue organically.
5. Enhances Brand Loyalty and Word-of-Mouth
Gift cards are natural referral tools. Every time a customer sends one, they’re introducing your brand to a new buyer. And when those recipients redeem their cards, you’ve just gained another qualified customer who’s already inclined to buy.
WooCommerce, by default, doesn’t offer a built-in option to create or sell gift cards as products. But the good news is that you can easily set them up with the WebToffee WooCommerce Gift Cards plugin. It’s a simple yet powerful tool that lets you create, customize, and sell digital gift cards directly from your store in just a few clicks.
With this plugin, you can upload custom Black Friday and Cyber Monday–themed gift cards, set custom denominations, schedule deliveries, and even allow customers to send personalized messages along with their cards.
Whether you want to offer fixed-value gift cards (like $25, $50, $100) or give shoppers the freedom to choose their own amount, the plugin gives you complete flexibility to tailor the experience to your BFCM campaign.
Follow the steps below to get started:
Step 1: Install and Activate WebToffee Gift Cards Plugin
- After purchasing the plugin, you’ll receive an email with a download link to the plugin file.
- Then, log in to your WooCommerce dashboard, go to Plugins, and click on Add New.
- Upload the plugin file, then install and activate it on your website.
🎉 The WebToffee Gift Cards plugin is also available on the official WooCommerce Marketplace. You can easily download it from there and start creating stunning gift cards for your store.
Step 2: Upload Black Friday Gift Card Template
First, create a Black Friday–themed gift card design using a free tool like Canva, or generate one with the help of ChatGPT. Ensure the image dimensions are 852x400px for optimal display.
Then go to Gift cards > General settings, then select Template settings from the sidebar menu.
Click the “+” icon to upload your newly created design.
Once the upload is complete, select your Black Friday template from the list and click Save to apply it.
Step 3: Add New Gift Card Product
- Go to the Gift card products tab and click on Add new.
- Enter a product name and add a short description.
- Open your gift card product and scroll to the Product data section.
- Select the Predefined amounts option under Purchase options.
- Enter your desired gift card values in the Set predefined amounts field, separated by commas (for example: 100,200,500,1000).
- Enter 10 in the Apply discount field to offer a 10% discount on the purchase.
- Set the Tax status to Taxable and the Tax class to Standard.
- Finally, click on Publish to save your settings.
That’s it! You have successfully created Black Friday special gift cards on your WooCommerce store.
Your customers can purchase and send gift cards from here.
Definitely! You can apply a percentage-based discount (like 10%) on gift card purchases to make your Black Friday offer even more appealing.
Customers receive their gift cards digitally via email. The email includes the unique gift card code, amount, and your selected Black Friday design.
Yes, you can create predefined amounts like $25, $50, $100, or even allow customers to choose their own amount depending on your settings.
Yes, the plugin lets customers choose a delivery date—perfect for scheduling Black Friday or Cyber Monday gifts in advance.
Black Friday and Cyber Monday are more than just big shopping days; they’re opportunities to build lasting customer relationships. By offering Black Friday Gift Cards in your WooCommerce store, you’re not only giving shoppers a flexible gifting option but also ensuring future sales and brand engagement long after the BFCM rush.
With the WebToffee WooCommerce Gift Cards plugin, setting up and selling customized, themed gift cards is quick and effortless. From festive designs to flexible pricing and instant delivery, it’s everything you need to make your store stand out during the biggest shopping event of the year.
